Skip navigation

Google Analytics Training

Training Aims

The aim of this basic training is to give users an overview of the Google Analytics platform, enabling them to understand how to use the correct data and metrics to provide insight into the performance of their web pages.

Learning Outcomes

By the end of this session, users should be able to:

  • Recognise the difference between hard statistics and trend analysis and the merits of using both.
  • Identify key trends on their web pages
  • Explain different metrics e.g. (sessions, bounce rates, exits etc) and how to use them
  • Produce basic reports (e.g. page views comparison by year)
  • Evaluate audience insights such as demographics, interests, geo location and engagement
  • Identify acquisition referral sources
  • Recognise behaviours such as page views and in-page analysis

Who should attend this training?

This training is open to existing website users who have a Sitecore user account. The session is recommended for those who would like to gain further insight into their web page activity and who do not have an existing knowledge of how to use Google Analytics. 

Sign up

Latest News and Features

More news

Back to top