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Dr. Joyce S. R. Yee

Programme Leader for BA Interactive Media Design

BA (Hon), MA, PhD


Joyceis Programme Leader for the BA (Hons) Interactive Media Design at Northumbria University. Formally trained in Visual Communication, she has over 15 years working experience in wide range of environments: academic (teaching at BA and MA level in the UK and in Malaysia), professional (commercial graphic & interaction design), cultural (United Kingdom & South East Asian), and organisational (working with commercial & non-profit organisations). She received an MA in Visual Communication at London’s Central Saint Martins College of Art and Design and has a PhD degree at Northumbria University in Design.

Talking Point

The big questions or design issues that I am focusing on at the moment

Research Interests

Joyce has published regularly since 2003 with over 20 conference and journal papers. Her papers are bound by a common theme of exploring and identifying how designers develop and improve their own practice. She is interested in the development of design-specific research methods, particularly human-centred research methods for design process and application of design in social spaces. Expanding on her previous research, Joyce's current research is concerned with understanding how designers research and gain new knowledge, particularly in the area of designerly 'inquiring' and its resultant processes and methods. A simple way of describing the research area is 'research on design research'. Her work involves exploring the epistemology and methodological implications of practice-based research in design. She seeks to define these 'designerly' attributes by examining design research case studies, exploring the philosophy of design research and making a case for a distinctly 'designerly inquiry' approach as a valid approach to problem exploration and knowledge generation in academia specifically for design-related issues.

Key Publications


Yee. J., Jefferies, E. & Tan, L. (2013) Design Transitions. Amsterdam: BIS.

Yee. J. (2012) ‘Four characteristics of a ‘designerly’ way of researching – implications for research training and examination for Design PhDs’, in Andrews, R., Borg, E., Boyd Davies, S., Domingo, M. and England, J. (eds), Sage Handbook of Digital Dissertations and Theses. London: Sage.

Lievesley, M and Yee, J. (2012) ‘Valuing service design: Lessons from SROI’. Design Research Society Conference, Bangkok, Thailand.