Skip navigation

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

CLOSE

BSc (Hons) Sport Management (i2i Sports)

Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?

These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

88% of students said that the course has provided them with opportunities to explore ideas or concepts in depth (NSS, 2019).

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached. Learning in this sport rich environment provides numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and to undertake a placement with a local sport organisation – alternatively, you may choose to complete your placement with an international partner.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

Course Information

Level of Study
Undergraduate

Mode of Study
3 years full-time

Location
City Campus, Northumbria University

City
Newcastle

Fee Information

Module Information

i2i Football Academy

Department / Sport, Exercise and Rehabilitation

Northumbria has been delivering programmes in sport, exercise and rehabilitation for over 30 years and is one of the top 10 sport Universities in the UK.

Student Life / #IAmNorthumbria

Discover more about life in Newcastle and studying at Northumbria.

i2i Social Media Channels

Keep up to date by following i2i Soccer Academy on YouTube, Facebook, Instagram and Twitter.

The BSc (Hons) Sport Management’s philosophy is that you will learn to become a sports manager in an authentic, dynamic, interactive and supportive environment, graduating as a fully industry-ready graduate who can think for yourself and make informed judgements. This means that, as well as actively engaging in lectures, seminars and workshops, you will undertake field trips, group projects and a 12-week sport industry placement.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information and developing strategic plans. For example, in your final year you will use all of your knowledge and skills to plan, implement, and evaluate a sport event of your choosing. Previous events have included: charity golf days, sport dinners, events to support public health initiatives, zorb football, the RFL North East season launch, the Sky Super-league Netball Launch, and an annual five-day swimming gala.

View an example year 1 i2i Business with Management BA timetable below.

Day Morning  Midday Afternoon
Monday 

Class (9am - 12pm)

S&C (12:30pm - 2pm) Pitch (3g) session (3pm - 5pm)
Tuesday Class (9am - 1pm) S&C (1:30pm - 2:30pm) Pitch (3g) session (3pm - 5pm)
Wednesday Class (9am - 11am) BUCS game day or training sessions  
Thursday Recommended reading and assignments S&C (1pm - 3pm) Pitch (3g) session (3pm - 5pm)
Friday Recommended reading and assignments S&C (12:30pm - 2pm) Pitch (3g) session (3pm - 5pm)
Saturday  

Potential showcase games and fixtures/training

 

Whether you are interested in traditional sport, emerging sports, e-sports, or marketing through sport, the BSc (Hons) Sport Management degree has been designed to support your academic and vocational development. Based on robust management theory you will engage with topics as diverse as social media marketing, economics and finance, sport event management, strategic planning, resource management, and personal branding, all within the context of sport.

Our Sport Management degree is taught in a sport department, rather than a business school, by staff with significant sport business experience and contacts with industry partners. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Read more about our staff here. 

At Northumbria i2i student-athletes have full access to our state of the art sports facilities. These comprise of our city centre facility, Sport Central, which was a £30 million investment made in 2010. Sport Central comprises of a fitness centre, swimming pool, Sauna and steam room, Squash courts, 4 full size basketball court sports halls, Indoor track, meeting rooms/performance analysis pods and strength and conditioning suite. Our strength and conditioning suite is only accessed by our scholar athletes and our i2i athletes.

We also have our Coach Lane Sport Centre which is the focus of all our outdoor sports, the home of our soccer and i2i programme.  Coach Lane Sport Centre is 3 miles away from our City Campus and Sport Central, at coach lane we have 3 full sized grass soccer pitches, state of the art full size 3G, a show grass pitch for Rugby and Soccer and a Hockey AstroTurf pitch. There is also an indoor sports hall, player lounge , performance analysis rooms and a strength and conditioning suite.

Along with full and free access to our strength and conditioning suite at both campuses, commercial gym, swimming pool, sauna and steam room. All i2i students can access all of the fitness classes for free, there are over 65 classes per week….of course this is if they aren’t tired from all the soccer.

Again as part of our offer to all i2i student-athletes we have a great support services package, which includes:

Strength and Conditioning

At Northumbria University we offer strength and conditioning support to our performance athletes, which i2i athletes are. to enhance performance and reduce the risk of injury. Our qualified S&C coaches will also work closely with i2i’s team physiotherapist and sport science experts to make sure that athletes are getting the best out of their training programme. We aim to improve our athletes understanding of strength and conditioning by supporting them to develop their training skills and knowledge in order to increase their capacity for training. Improvement in these factors will result in development of physical abilities such as:

  • Endurance/Durability/Work capacity
  • Movement and Mobility
  • Stability and Robustness
  • Strength and Power

Our programme includes:

  • One to one or group coached sessions
  • Dedicated strength & conditioning suite with 6 Olympic lifting platforms
  • Biomechanical screening
  • Individualised gym and pitch based training programmes
  • Performance testing and monitoring

Physiotherapy

Northumbria University offer a treatment and rehabilitation service for selected i2i athletes based at the Sport Central. Our expert sports physiotherapist work closely with our S&C coaches to understand the causes of injuries to ensure they are able to identify, treat and eliminate sport related injuries. Our programme includes:

  • Physiotherapy treatment and rehabilitation support for i2i athletes
  • Physiotherapy screenings for i2i athletes
  • In-house sports massage (cost)

Sport Nutrition

In order to achieve peak performance when it matters it is important to understand what to eat and when. Whether it be in training, pre, during or post competition your nutritional intake will play a key part of your ability to work effectively.

The role of our nutritionists is to evaluate the dietary needs of the athlete and provide practical recommendations that will help optimise heath and performance. The nutritionist will assess the current eating habits and preferences and highlight the strengths and weaknesses of the athletes current nutritional strategy.

Our programme includes:

  • One to one consultations
  • Customised dietary recommendations
  • Group workshops including: Introduction to Sports Nutrition, Nutrition for Travel, Shopping tips, Fuel for Performance, Supplement Advice and Practice Cooking Skills

Sport Facilities

If you are looking for a university that takes a modern, professional approach and puts the student athlete at the heart of everything it does then look no further than Northumbria.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Our sport management teaching team are active researchers in their chosen specialisms, and they routinely incorporate their expertise into their teaching.

Our team are currently researching topics as diverse as social media use by sports organisations, the transfer of sport assets from local authorities to trusts, enabling and exploiting user-created content at sports events, forming sports organisations for emerging sports, consumer influences on sport marketing, and sport as a social identity.

Our teaching is informed by current developments in sport management, usually being ahead of emerging trends.

Your critical thinking will be developed during the course when you undertake an independent research project. Your project will involve choosing an appropriate research problem that interests you, designing a study to answer a stated research question and then writing up a dissertation of 8,500 words. In addition to the write up, you will have the opportunity to present your findings and respond to rigorous questions from staff, your peers, and sport management professionals at the dissertation conference.

Research / Sport, Exercise and Rehabilitation

The Department of Sport, Exercise and Rehabilitation adopts an interdisciplinary approach to research.

Sport is a competitive, fast-paced, growing industry offering a wealth of high-profile exciting careers. Studying sport management at Northumbria will ensure that you are equipped with the knowledge and skills required to meet the challenges and opportunities provided by sport in the 21st century.

Examples of jobs held by former students include Marketing Executive at Manchester United, Partnerships Assistant at Tottenham Hotspur FC, Sales Manager (Match & Advertising) at Middlesbrough Football Club, Sport Manager with the Qatar Olympic Committee, and Account Executive with Nike.

Careers and Employment / Development

From first year through to final year and beyond graduation, we are here to help.

Entry Requirements 2020/21

Standard Entry

TBC

Fees and Funding 2020/21 Entry

UK/EU Fee in Year 1: £28,250

International Fee in Year 1: £31,500

ADDITIONAL COSTS

There are no Additional Costs

Scholarships and Discounts

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.


If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

JG5001 -

Academic Language Skills for Sport Exercise and Rehabilitation (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

SP0475 -

Examining Sport Participation (Core,20 Credits)

Examining Sport Participation introduces the importance and value of understanding the factors and outcomes related to participation in sport. It does this by outlining how sport participation can be the focus of research and provides examples of what can be learned through the systematic study of sport participation. The module aims to develop students’ foundational knowledge of the research process, how to read and understand scientific studies, as well as the tools used to collect data and how it can be evaluated. Furthermore, students will also develop their awareness of the importance of researching sport participation to enhance applied practice.

More information

SP0477 -

Professional Skills for Sport (Core,20 Credits)

‘Professional Skills for Sport’ is designed to develop your knowledge, understanding and application of skills relevant to sport graduates. This will include academic (writing, presentation, referencing, studying), personal (leadership, teamwork, reflection, communication) and professional (career development and planning, time management) skills. Specifically in regards to the content covered within ‘Professional Skills for Sport’, the academic skills will be based on the standards currently stipulated and used at Northumbria University. You will also demonstrate a theoretical understanding and gain the ability to reflect on those personal skills learned and covered through the module in both from an individual and team/group perspective. Furthermore, you will gain an understanding of how to plan for a career within the sports industry through the use of the academic and personal skills covered in addition to information currently utilised in the external working environment for gaining and retaining employment.

More information

SP0484 -

Understanding Sport Organisations (Core,20 Credits)

Sport organisations can be considered as all those organisations operating in the sport industry, taking in a wide variety of organisations with different goals and means of operating. The module aims to provide you with an understanding of the key organisational theories and principles relevant to the sport management industry. The module will introduce the core concepts, functions and environments of sport management, and develop your understanding of this discipline through the application of organisational theory to practice via contemporary sport themes and case studies examples.

More information

SP0485 -

Principles of Sport Management (Core,20 Credits)

You will learn about the key management theories and principles relevant to the sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective sports manager.

More information

SP0486 -

Principles of Sport Marketing (Core,20 Credits)

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry; which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice.
On this module you will use literature which helps to explain key sport marketing concepts, such as;
• Sport branding;
• Sport sponsorship;
• Relationship marketing;
• Market research;
• Sport consumer culture.
Sport marketing is more dynamic and complex than you may have previously thought, which is what makes this such an exciting module to study. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. In particular we focus on the role of research in the development of successful global marketing strategies. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and local clubs; providing you with an understanding of similarities and differences between the private, public and third sectors.
Generally through your active engagement with this module, you will develop an interest and curiosity in concepts related to the marketing of sport and marketing through sport.

More information

SP0487 -

Resource Management in Sport (Core,20 Credits)

On this module you will learn about the management of a sport organisation’s human and financial resources. The module content will explain the purpose of human resource planning and develop your understanding of key aspects of the human resource management (HRM) process. You will also gain an appreciation of current issues in HRM within the sports industry. The module will also provide you with an introduction to economics, recognising its relevance to sports organisations. Finally, the module will enable you to develop basic knowledge, skills and competencies in the areas of financial and management accounting.

More information

SP5012 -

Sport Research in Practice (Core,20 Credits)

Sport Research in Practice moves you further on in your research enquiry by supporting you to generate a research question, and to learn how to collect and analyse data to answer this.

In order to do this you will be introduced to key concepts, perspectives and activities in social research relevant to your study of sport. You will develop knowledge and understanding about:
- research questions and rationales
- belief systems about what we can know and how we can know it (Ontology and Epistemology),
- how we can go about finding out? (Methodology),
- collecting or generating data (Methods) and;
- analysing and interpreting findings (Analysis).

You will learn how to bring all these elements together by working ethically through a research process and engaging in practical research design using both quantitative and qualitative methods. The module focuses on practical interviewing and questionnaires experience, as well as ethically appropriate data collection and analysis. Ultimately, the module prepares you to cover all requirements of a research dissertation in level 6, in terms of theoretical understanding and practical use of research tools and subsequent analysis.

More information

SP5016 -

Applied Sport Management Study (Core,20 Credits)

You will learn how to undertake an applied piece of research that is pertinent to the sport industry. You will learn why modern sport managers need to have a good understanding of why research evidence within sport management is important. You will also learn how to design a literature review. The review can be undertaking for your placement host, or a general section of the industry and will help develop your applied research skills, through analysing previous literature and formulating management recommendations

More information

SP5019 -

Strategic Planning for Sport (Core,20 Credits)

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

More information

SP5020 -

The Business of Sport (Core,20 Credits)

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

More information

SP5021 -

Sport Management Placement (Core,40 Credits)

On this module you will develop vocational skills and competencies in sport management using the work-place as a learning environment. The module will help you to build upon both the theoretical underpinning and the transferable skills gained in the academic areas of the programme up to this point. The placement is designed to develop your understanding of organisational behaviour in sport, enable you to reflect upon the knowledge, skills and experience that you acquire through the process, and give you an insight into a ‘real-life’ working experience within a sport management context.

More information

MK9618 -

Modern Brand Management (Optional,20 Credits)

This module involves you undertaking an individual investigation into an applied business (or the named degree) problem or issue. Lectures and seminars provided both will include:

• Analysing elements of a Brand: attributes, core values, personality/character
• Brand Identity and Image; Key stakeholders to consider in relation to a brand – staff and customers; Employee/Employer branding
• Brand communities and brand co-creation
• Brand and (& in) the Brain: Semiotics & Neuromarketing aspects of branding
• Positioning and PR, and image/impression management, including re-branding and turnaround situations
• Non-commercial and ethical brands.
• Brand metrics, including especially brand equity and value (some financial aspects included here)
Brand portfolio management (co-brands & sub-brands)

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder (Optional,20 Credits)

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SM9636 -

Strategic Management for Sustainable Leadership (Optional,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

SP6015 -

Professional Development through Sport (Optional,20 Credits)

This module is designed to provide you with the opportunity to undertake a tailored programme of professional development activities relevant to your own sport-related career interests and needs. In addition you will develop your knowledge and understanding of the value of professional development activities in enhancing employability within the sport industry. As part of the module you will also be encouraged to develop your critical reflection skills both in reflecting upon your own professional development and your awareness of the wider sport industry. Module content will be based around understanding the meaning of employability within the sport context, exploring professional development and work-based learning, and developing employability based skills such as action planning, reflection and interview skills to enhance your work readiness.

More information

SP6017 -

Sport Facility and Operational Management (Core,20 Credits)

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

More information

SP6018 -

Sport Event Management (Core,20 Credits)

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

SP6019 -

Media Management for Sport (Core,20 Credits)

This module will develop your knowledge of the relationship between sport managers and the media. You will develop skills required to initiate, maintain and enhance positive relationships with different publics. The module will briefly examine the increasing interest of the media in sport and the impact on sport management. The focus of the module is on the role of media management within the public relations strategies of sport organisations. Skills required in managing relations with the media and to influence the portrayal of the organisation's image will be covered. The module will consider the scope of media management from positive copy in the local newspaper, to events organised in conjunction with the media. Finally, the involvement of the sport manager with print, broadcast and social media, and associated competencies and skills will be covered.

More information

SP6020 -

Sport Development, Management and Coaching Dissertation (UG) (Core,40 Credits)

On this module you will learn about and will conduct an applied research project. You will develop in-depth knowledge of a specific area in sport (within the remit of your degree programme) in relation to a research problem of contemporary relevance to the industry or profession. You will do this by conducting and writing up a research project, through independent study, under the supervision of a tutor. As such, you will use the knowledge and skills previously developed in level 5, Sport Research and Practice and multiple-knowledge based modules, to engage in the research process. You will define a research question, critically review previous literature, design and implement an empirical study, after ethical approval. You will learn to design a project that is well planned, coherent, logical and ethical. After this you will learn how to disseminate research in written and poster format. You will learn how to apply the knowledge you create to make practice recommendations.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

JG5001 -

Academic Language Skills for Sport Exercise and Rehabilitation (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

SP0475 -

Examining Sport Participation (Core,20 Credits)

Examining Sport Participation introduces the importance and value of understanding the factors and outcomes related to participation in sport. It does this by outlining how sport participation can be the focus of research and provides examples of what can be learned through the systematic study of sport participation. The module aims to develop students’ foundational knowledge of the research process, how to read and understand scientific studies, as well as the tools used to collect data and how it can be evaluated. Furthermore, students will also develop their awareness of the importance of researching sport participation to enhance applied practice.

More information

SP0477 -

Professional Skills for Sport (Core,20 Credits)

‘Professional Skills for Sport’ is designed to develop your knowledge, understanding and application of skills relevant to sport graduates. This will include academic (writing, presentation, referencing, studying), personal (leadership, teamwork, reflection, communication) and professional (career development and planning, time management) skills. Specifically in regards to the content covered within ‘Professional Skills for Sport’, the academic skills will be based on the standards currently stipulated and used at Northumbria University. You will also demonstrate a theoretical understanding and gain the ability to reflect on those personal skills learned and covered through the module in both from an individual and team/group perspective. Furthermore, you will gain an understanding of how to plan for a career within the sports industry through the use of the academic and personal skills covered in addition to information currently utilised in the external working environment for gaining and retaining employment.

More information

SP0484 -

Understanding Sport Organisations (Core,20 Credits)

Sport organisations can be considered as all those organisations operating in the sport industry, taking in a wide variety of organisations with different goals and means of operating. The module aims to provide you with an understanding of the key organisational theories and principles relevant to the sport management industry. The module will introduce the core concepts, functions and environments of sport management, and develop your understanding of this discipline through the application of organisational theory to practice via contemporary sport themes and case studies examples.

More information

SP0485 -

Principles of Sport Management (Core,20 Credits)

You will learn about the key management theories and principles relevant to the sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective sports manager.

More information

SP0486 -

Principles of Sport Marketing (Core,20 Credits)

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry; which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice.
On this module you will use literature which helps to explain key sport marketing concepts, such as;
• Sport branding;
• Sport sponsorship;
• Relationship marketing;
• Market research;
• Sport consumer culture.
Sport marketing is more dynamic and complex than you may have previously thought, which is what makes this such an exciting module to study. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. In particular we focus on the role of research in the development of successful global marketing strategies. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and local clubs; providing you with an understanding of similarities and differences between the private, public and third sectors.
Generally through your active engagement with this module, you will develop an interest and curiosity in concepts related to the marketing of sport and marketing through sport.

More information

SP0487 -

Resource Management in Sport (Core,20 Credits)

On this module you will learn about the management of a sport organisation’s human and financial resources. The module content will explain the purpose of human resource planning and develop your understanding of key aspects of the human resource management (HRM) process. You will also gain an appreciation of current issues in HRM within the sports industry. The module will also provide you with an introduction to economics, recognising its relevance to sports organisations. Finally, the module will enable you to develop basic knowledge, skills and competencies in the areas of financial and management accounting.

More information

SP5012 -

Sport Research in Practice (Core,20 Credits)

Sport Research in Practice moves you further on in your research enquiry by supporting you to generate a research question, and to learn how to collect and analyse data to answer this.

In order to do this you will be introduced to key concepts, perspectives and activities in social research relevant to your study of sport. You will develop knowledge and understanding about:
- research questions and rationales
- belief systems about what we can know and how we can know it (Ontology and Epistemology),
- how we can go about finding out? (Methodology),
- collecting or generating data (Methods) and;
- analysing and interpreting findings (Analysis).

You will learn how to bring all these elements together by working ethically through a research process and engaging in practical research design using both quantitative and qualitative methods. The module focuses on practical interviewing and questionnaires experience, as well as ethically appropriate data collection and analysis. Ultimately, the module prepares you to cover all requirements of a research dissertation in level 6, in terms of theoretical understanding and practical use of research tools and subsequent analysis.

More information

SP5016 -

Applied Sport Management Study (Core,20 Credits)

You will learn how to undertake an applied piece of research that is pertinent to the sport industry. You will learn why modern sport managers need to have a good understanding of why research evidence within sport management is important. You will also learn how to design a literature review. The review can be undertaking for your placement host, or a general section of the industry and will help develop your applied research skills, through analysing previous literature and formulating management recommendations

More information

SP5019 -

Strategic Planning for Sport (Core,20 Credits)

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

More information

SP5020 -

The Business of Sport (Core,20 Credits)

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

More information

SP5021 -

Sport Management Placement (Core,40 Credits)

On this module you will develop vocational skills and competencies in sport management using the work-place as a learning environment. The module will help you to build upon both the theoretical underpinning and the transferable skills gained in the academic areas of the programme up to this point. The placement is designed to develop your understanding of organisational behaviour in sport, enable you to reflect upon the knowledge, skills and experience that you acquire through the process, and give you an insight into a ‘real-life’ working experience within a sport management context.

More information

MK9618 -

Modern Brand Management (Optional,20 Credits)

This module involves you undertaking an individual investigation into an applied business (or the named degree) problem or issue. Lectures and seminars provided both will include:

• Analysing elements of a Brand: attributes, core values, personality/character
• Brand Identity and Image; Key stakeholders to consider in relation to a brand – staff and customers; Employee/Employer branding
• Brand communities and brand co-creation
• Brand and (& in) the Brain: Semiotics & Neuromarketing aspects of branding
• Positioning and PR, and image/impression management, including re-branding and turnaround situations
• Non-commercial and ethical brands.
• Brand metrics, including especially brand equity and value (some financial aspects included here)
Brand portfolio management (co-brands & sub-brands)

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder (Optional,20 Credits)

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SM9636 -

Strategic Management for Sustainable Leadership (Optional,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

SP6015 -

Professional Development through Sport (Optional,20 Credits)

This module is designed to provide you with the opportunity to undertake a tailored programme of professional development activities relevant to your own sport-related career interests and needs. In addition you will develop your knowledge and understanding of the value of professional development activities in enhancing employability within the sport industry. As part of the module you will also be encouraged to develop your critical reflection skills both in reflecting upon your own professional development and your awareness of the wider sport industry. Module content will be based around understanding the meaning of employability within the sport context, exploring professional development and work-based learning, and developing employability based skills such as action planning, reflection and interview skills to enhance your work readiness.

More information

SP6017 -

Sport Facility and Operational Management (Core,20 Credits)

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

More information

SP6018 -

Sport Event Management (Core,20 Credits)

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

SP6019 -

Media Management for Sport (Core,20 Credits)

This module will develop your knowledge of the relationship between sport managers and the media. You will develop skills required to initiate, maintain and enhance positive relationships with different publics. The module will briefly examine the increasing interest of the media in sport and the impact on sport management. The focus of the module is on the role of media management within the public relations strategies of sport organisations. Skills required in managing relations with the media and to influence the portrayal of the organisation's image will be covered. The module will consider the scope of media management from positive copy in the local newspaper, to events organised in conjunction with the media. Finally, the involvement of the sport manager with print, broadcast and social media, and associated competencies and skills will be covered.

More information

SP6020 -

Sport Development, Management and Coaching Dissertation (UG) (Core,40 Credits)

On this module you will learn about and will conduct an applied research project. You will develop in-depth knowledge of a specific area in sport (within the remit of your degree programme) in relation to a research problem of contemporary relevance to the industry or profession. You will do this by conducting and writing up a research project, through independent study, under the supervision of a tutor. As such, you will use the knowledge and skills previously developed in level 5, Sport Research and Practice and multiple-knowledge based modules, to engage in the research process. You will define a research question, critically review previous literature, design and implement an empirical study, after ethical approval. You will learn to design a project that is well planned, coherent, logical and ethical. After this you will learn how to disseminate research in written and poster format. You will learn how to apply the knowledge you create to make practice recommendations.

More information

To start your application, simply select the month you would like to start your course.

i2i Sport Management BSc (Hons)

START MONTH
YEAR

UniStats

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints

Order your prospectus

If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

Get a downloadable PDF of this course

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

+
+

Virtual Tour

Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.

Back to top