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BSc (Hons) Sport Management (i2i Sports)

Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?

These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

88% of students said that the course has provided them with opportunities to explore ideas or concepts in depth (NSS, 2019).

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached. Learning in this sport rich environment provides numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and to undertake a placement with a local sport organisation – alternatively, you may choose to complete your placement with an international partner.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

Course Information

Level of Study
Undergraduate

Mode of Study
3 years full-time

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Module Information

i2i Football Academy

Department / Sport, Exercise and Rehabilitation

Northumbria has been delivering programmes in sport, exercise and rehabilitation for over 30 years and is one of the top 10 sport Universities in the UK.

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Sport, Exercise and Rehabilitation

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Collaborate with our Sport, Exercise and Rehabilitation Department

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International

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Discover more about life in Newcastle and studying at Northumbria.

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Trinity Square

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Keep up to date by following i2i Soccer Academy on YouTube, Facebook, Instagram and Twitter.

Entry Requirements 2021/22

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK Fee in Year 1: £28,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.


EU Fee in Year 1: £31,500

International Fee in Year 1: £31,500

 

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.

ADDITIONAL COSTS

There is a second year core CPD module and an optional third year continual professional development module that you may choose to participate in, these may incur additional costs. For continual professional development modules, if students choose to travel further than Newcastle for placement/volunteering/continual professional development, then they will bear these travel costs: however all activities can be completed in Newcastle, costs can vary between approximately £25-£800 per module.

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

JG5001 -

Academic Language Skills for Sport Exercise and Rehabilitation (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

SP0475 -

Examining Sport Participation (Core,20 Credits)

Examining Sport Participation introduces the importance and value of understanding the factors and outcomes related to participation in sport. It does this by outlining how sport participation can be the focus of research and provides examples of what can be learned through the systematic study of sport participation. The module aims to develop students’ foundational knowledge of the research process, how to read and understand scientific studies, as well as the tools used to collect data and how it can be evaluated. Furthermore, students will also develop their awareness of the importance of researching sport participation to enhance applied practice.

More information

SP0484 -

Understanding Sport Organisations (Core,20 Credits)

Sport organisations can be considered as all those organisations operating in the sport industry, taking in a wide variety of organisations with different goals and means of operating. The module aims to provide you with an understanding of the key organisational theories and principles relevant to the sport management industry. The module will introduce the core concepts, functions and environments of sport management, and develop your understanding of this discipline through the application of organisational theory to practice via contemporary sport themes and case studies examples.

More information

SP0485 -

Principles of Sport Management (Core,20 Credits)

You will learn about the key management theories and principles relevant to the sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective sports manager.

More information

SP0486 -

Principles of Sport Marketing (Core,20 Credits)

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry; which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice.
On this module you will use literature which helps to explain key sport marketing concepts, such as;
• Sport branding;
• Sport sponsorship;
• Relationship marketing;
• Market research;
• Sport consumer culture.
Sport marketing is more dynamic and complex than you may have previously thought, which is what makes this such an exciting module to study. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. In particular we focus on the role of research in the development of successful global marketing strategies. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and local clubs; providing you with an understanding of similarities and differences between the private, public and third sectors.
Generally through your active engagement with this module, you will develop an interest and curiosity in concepts related to the marketing of sport and marketing through sport.

More information

SP0487 -

Resource Management in Sport (Core,20 Credits)

On this module you will learn about the management of a sport organisation’s human and financial resources. The module content will explain the purpose of human resource planning and develop your understanding of key aspects of the human resource management (HRM) process. You will also gain an appreciation of current issues in HRM within the sports industry. The module will also provide you with an introduction to economics, recognising its relevance to sports organisations. Finally, the module will enable you to develop basic knowledge, skills and competencies in the areas of financial and management accounting.

More information

SP4000 -

Academic and Professional Skills (Core,20 Credits)

The aim of the Academic and Professional Skills module is to develop your knowledge, understanding and application of academic, personal and professional skills relevant to university graduates which will help you to successfully complete your degree programme. Both formal and informal techniques will be used to assess your development in key areas such as written communication, critical analysis and self-reflection. You will develop a range of general transferable skills useful for other modules throughout your programme, including knowing how to find appropriate literature to support your ideas and how to develop balanced arguments. The information you will learn will be linked to topics of interest to those working in the areas of sport, exercise and rehabilitation, giving you insight into these fields as potential career paths in addition to more general employability skills such as communication, digital fluency and time management.

More information

SP5012 -

Sport Research in Practice (Core,20 Credits)

Sport Research in Practice moves you further on in your research enquiry by supporting you to generate a research question, and to learn how to collect and analyse data to answer this.

In order to do this you will be introduced to key concepts, perspectives and activities in social research relevant to your study of sport. You will develop knowledge and understanding about:
- research questions and rationales
- belief systems about what we can know and how we can know it (Ontology and Epistemology),
- how we can go about finding out? (Methodology),
- collecting or generating data (Methods) and;
- analysing and interpreting findings (Analysis).

You will learn how to bring all these elements together by working ethically through a research process and engaging in practical research design using both quantitative and qualitative methods. The module focuses on practical interviewing and questionnaires experience, as well as ethically appropriate data collection and analysis. Ultimately, the module prepares you to cover all requirements of a research dissertation in level 6, in terms of theoretical understanding and practical use of research tools and subsequent analysis.

More information

SP5016 -

Applied Sport Management Study (Core,20 Credits)

You will learn how to undertake an applied piece of research that is pertinent to the sport industry. You will learn why modern sport managers need to have a good understanding of why research evidence within sport management is important. You will also learn how to design a literature review. The review can be undertaking for your placement host, or a general section of the industry and will help develop your applied research skills, through analysing previous literature and formulating management recommendations

More information

SP5019 -

Strategic Planning for Sport (Core,20 Credits)

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

More information

SP5020 -

The Business of Sport (Core,20 Credits)

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

More information

SP5021 -

Sport Management Placement (Core,40 Credits)

On this module you will develop vocational skills and competencies in sport management using the work-place as a learning environment. The module will help you to build upon both the theoretical underpinning and the transferable skills gained in the academic areas of the programme up to this point. The placement is designed to develop your understanding of organisational behaviour in sport, enable you to reflect upon the knowledge, skills and experience that you acquire through the process, and give you an insight into a ‘real-life’ working experience within a sport management context.

More information

MK9618 -

Modern Brand Management (Optional,20 Credits)

This module involves you undertaking an individual investigation into an applied business (or the named degree) problem or issue. Lectures and seminars provided both will include:

• Analysing elements of a Brand: attributes, core values, personality/character
• Brand Identity and Image; Key stakeholders to consider in relation to a brand – staff and customers; Employee/Employer branding
• Brand communities and brand co-creation
• Brand and (& in) the Brain: Semiotics & Neuromarketing aspects of branding
• Positioning and PR, and image/impression management, including re-branding and turnaround situations
• Non-commercial and ethical brands.
• Brand metrics, including especially brand equity and value (some financial aspects included here)
Brand portfolio management (co-brands & sub-brands)

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder (Optional,20 Credits)

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SM9636 -

Strategic Management for Sustainable Leadership (Optional,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

SP6015 -

Professional Development through Sport (Optional,20 Credits)

This module is designed to provide you with the opportunity to undertake a tailored programme of professional development activities relevant to your own sport-related career interests and needs. In addition you will develop your knowledge and understanding of the value of professional development activities in enhancing employability within the sport industry. As part of the module you will also be encouraged to develop your critical reflection skills both in reflecting upon your own professional development and your awareness of the wider sport industry. Module content will be based around understanding the meaning of employability within the sport context, exploring professional development and work-based learning, and developing employability based skills such as action planning, reflection and interview skills to enhance your work readiness.

More information

SP6017 -

Sport Facility and Operational Management (Core,20 Credits)

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

More information

SP6018 -

Sport Event Management (Core,20 Credits)

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

SP6019 -

Media Management for Sport (Core,20 Credits)

This module will develop your knowledge of the relationship between sport managers and the media. You will develop skills required to initiate, maintain and enhance positive relationships with different publics. The module will briefly examine the increasing interest of the media in sport and the impact on sport management. The focus of the module is on the role of media management within the public relations strategies of sport organisations. Skills required in managing relations with the media and to influence the portrayal of the organisation's image will be covered. The module will consider the scope of media management from positive copy in the local newspaper, to events organised in conjunction with the media. Finally, the involvement of the sport manager with print, broadcast and social media, and associated competencies and skills will be covered.

More information

SP6020 -

Sport Development, Management and Coaching Dissertation (UG) (Core,40 Credits)

On this module you will learn about and will conduct an applied research project. You will develop in-depth knowledge of a specific area in sport (within the remit of your degree programme) in relation to a research problem of contemporary relevance to the industry or profession. You will do this by conducting and writing up a research project, through independent study, under the supervision of a tutor. As such, you will use the knowledge and skills previously developed in level 5, Sport Research and Practice and multiple-knowledge based modules, to engage in the research process. You will define a research question, critically review previous literature, design and implement an empirical study, after ethical approval. You will learn to design a project that is well planned, coherent, logical and ethical. After this you will learn how to disseminate research in written and poster format. You will learn how to apply the knowledge you create to make practice recommendations.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

JG5001 -

Academic Language Skills for Sport Exercise and Rehabilitation (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

SP0475 -

Examining Sport Participation (Core,20 Credits)

Examining Sport Participation introduces the importance and value of understanding the factors and outcomes related to participation in sport. It does this by outlining how sport participation can be the focus of research and provides examples of what can be learned through the systematic study of sport participation. The module aims to develop students’ foundational knowledge of the research process, how to read and understand scientific studies, as well as the tools used to collect data and how it can be evaluated. Furthermore, students will also develop their awareness of the importance of researching sport participation to enhance applied practice.

More information

SP0484 -

Understanding Sport Organisations (Core,20 Credits)

Sport organisations can be considered as all those organisations operating in the sport industry, taking in a wide variety of organisations with different goals and means of operating. The module aims to provide you with an understanding of the key organisational theories and principles relevant to the sport management industry. The module will introduce the core concepts, functions and environments of sport management, and develop your understanding of this discipline through the application of organisational theory to practice via contemporary sport themes and case studies examples.

More information

SP0485 -

Principles of Sport Management (Core,20 Credits)

You will learn about the key management theories and principles relevant to the sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective sports manager.

More information

SP0486 -

Principles of Sport Marketing (Core,20 Credits)

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry; which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice.
On this module you will use literature which helps to explain key sport marketing concepts, such as;
• Sport branding;
• Sport sponsorship;
• Relationship marketing;
• Market research;
• Sport consumer culture.
Sport marketing is more dynamic and complex than you may have previously thought, which is what makes this such an exciting module to study. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. In particular we focus on the role of research in the development of successful global marketing strategies. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and local clubs; providing you with an understanding of similarities and differences between the private, public and third sectors.
Generally through your active engagement with this module, you will develop an interest and curiosity in concepts related to the marketing of sport and marketing through sport.

More information

SP0487 -

Resource Management in Sport (Core,20 Credits)

On this module you will learn about the management of a sport organisation’s human and financial resources. The module content will explain the purpose of human resource planning and develop your understanding of key aspects of the human resource management (HRM) process. You will also gain an appreciation of current issues in HRM within the sports industry. The module will also provide you with an introduction to economics, recognising its relevance to sports organisations. Finally, the module will enable you to develop basic knowledge, skills and competencies in the areas of financial and management accounting.

More information

SP4000 -

Academic and Professional Skills (Core,20 Credits)

The aim of the Academic and Professional Skills module is to develop your knowledge, understanding and application of academic, personal and professional skills relevant to university graduates which will help you to successfully complete your degree programme. Both formal and informal techniques will be used to assess your development in key areas such as written communication, critical analysis and self-reflection. You will develop a range of general transferable skills useful for other modules throughout your programme, including knowing how to find appropriate literature to support your ideas and how to develop balanced arguments. The information you will learn will be linked to topics of interest to those working in the areas of sport, exercise and rehabilitation, giving you insight into these fields as potential career paths in addition to more general employability skills such as communication, digital fluency and time management.

More information

SP5012 -

Sport Research in Practice (Core,20 Credits)

Sport Research in Practice moves you further on in your research enquiry by supporting you to generate a research question, and to learn how to collect and analyse data to answer this.

In order to do this you will be introduced to key concepts, perspectives and activities in social research relevant to your study of sport. You will develop knowledge and understanding about:
- research questions and rationales
- belief systems about what we can know and how we can know it (Ontology and Epistemology),
- how we can go about finding out? (Methodology),
- collecting or generating data (Methods) and;
- analysing and interpreting findings (Analysis).

You will learn how to bring all these elements together by working ethically through a research process and engaging in practical research design using both quantitative and qualitative methods. The module focuses on practical interviewing and questionnaires experience, as well as ethically appropriate data collection and analysis. Ultimately, the module prepares you to cover all requirements of a research dissertation in level 6, in terms of theoretical understanding and practical use of research tools and subsequent analysis.

More information

SP5016 -

Applied Sport Management Study (Core,20 Credits)

You will learn how to undertake an applied piece of research that is pertinent to the sport industry. You will learn why modern sport managers need to have a good understanding of why research evidence within sport management is important. You will also learn how to design a literature review. The review can be undertaking for your placement host, or a general section of the industry and will help develop your applied research skills, through analysing previous literature and formulating management recommendations

More information

SP5019 -

Strategic Planning for Sport (Core,20 Credits)

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

More information

SP5020 -

The Business of Sport (Core,20 Credits)

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

More information

SP5021 -

Sport Management Placement (Core,40 Credits)

On this module you will develop vocational skills and competencies in sport management using the work-place as a learning environment. The module will help you to build upon both the theoretical underpinning and the transferable skills gained in the academic areas of the programme up to this point. The placement is designed to develop your understanding of organisational behaviour in sport, enable you to reflect upon the knowledge, skills and experience that you acquire through the process, and give you an insight into a ‘real-life’ working experience within a sport management context.

More information

MK9618 -

Modern Brand Management (Optional,20 Credits)

This module involves you undertaking an individual investigation into an applied business (or the named degree) problem or issue. Lectures and seminars provided both will include:

• Analysing elements of a Brand: attributes, core values, personality/character
• Brand Identity and Image; Key stakeholders to consider in relation to a brand – staff and customers; Employee/Employer branding
• Brand communities and brand co-creation
• Brand and (& in) the Brain: Semiotics & Neuromarketing aspects of branding
• Positioning and PR, and image/impression management, including re-branding and turnaround situations
• Non-commercial and ethical brands.
• Brand metrics, including especially brand equity and value (some financial aspects included here)
Brand portfolio management (co-brands & sub-brands)

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder (Optional,20 Credits)

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SM9636 -

Strategic Management for Sustainable Leadership (Optional,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

SP6015 -

Professional Development through Sport (Optional,20 Credits)

This module is designed to provide you with the opportunity to undertake a tailored programme of professional development activities relevant to your own sport-related career interests and needs. In addition you will develop your knowledge and understanding of the value of professional development activities in enhancing employability within the sport industry. As part of the module you will also be encouraged to develop your critical reflection skills both in reflecting upon your own professional development and your awareness of the wider sport industry. Module content will be based around understanding the meaning of employability within the sport context, exploring professional development and work-based learning, and developing employability based skills such as action planning, reflection and interview skills to enhance your work readiness.

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SP6017 -

Sport Facility and Operational Management (Core,20 Credits)

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

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SP6018 -

Sport Event Management (Core,20 Credits)

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

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SP6019 -

Media Management for Sport (Core,20 Credits)

This module will develop your knowledge of the relationship between sport managers and the media. You will develop skills required to initiate, maintain and enhance positive relationships with different publics. The module will briefly examine the increasing interest of the media in sport and the impact on sport management. The focus of the module is on the role of media management within the public relations strategies of sport organisations. Skills required in managing relations with the media and to influence the portrayal of the organisation's image will be covered. The module will consider the scope of media management from positive copy in the local newspaper, to events organised in conjunction with the media. Finally, the involvement of the sport manager with print, broadcast and social media, and associated competencies and skills will be covered.

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SP6020 -

Sport Development, Management and Coaching Dissertation (UG) (Core,40 Credits)

On this module you will learn about and will conduct an applied research project. You will develop in-depth knowledge of a specific area in sport (within the remit of your degree programme) in relation to a research problem of contemporary relevance to the industry or profession. You will do this by conducting and writing up a research project, through independent study, under the supervision of a tutor. As such, you will use the knowledge and skills previously developed in level 5, Sport Research and Practice and multiple-knowledge based modules, to engage in the research process. You will define a research question, critically review previous literature, design and implement an empirical study, after ethical approval. You will learn to design a project that is well planned, coherent, logical and ethical. After this you will learn how to disseminate research in written and poster format. You will learn how to apply the knowledge you create to make practice recommendations.

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To start your application, simply select the month you would like to start your course.

i2i Sport Management BSc (Hons)

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Contact Details for Applicants:

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All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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