Hospitality and Tourism are major global industries. They are inextricably linked and a study of international hospitality necessitates a backdrop of international tourism. This course provides an overview of both industries’ historical development and the factors that have influenced this. These service industries present distinct challenges in terms of management and operation. Together we will evaluate these challenges, and examine other marketing, human resource and management issues central to these industries. You will analyse quality and experience management, and examine key trends and developments within the industries.

The ability to identify, win and retain business sales opportunities is crucial to the survival and success of most organisations. This short course identifies strategies for improving the effectiveness of your sales operation, from the initial blank database through to post-sales follow-up and Customer Relationship Management. It avoids the time-worn clichés of sales training, instead exploring how newer research findings can help you to hone the sales activities of your organisation.

One of the biggest challenges facing businesses is the need to promote themselves online and understand the fundamentals of constructing a successful Digital Marketing Campaign. This short course provides you with an introductory guide to what makes a business successful online. At the heart of this course is six core themes that underpin any contemporary Digital Marketing Campaign. This one-day course will help you understand the fundamentals of constructing a thorough Digital Marketing Campaign and allow you to explore and apply new techniques that can provide your business with a new and effective online presence.

This course provides you with an in-depth introductory guide to what makes a business successful online. In order to achieve this aim, this three-day course covers two broad themes. Firstly, we’ll give you an introduction to how consumers behave in the digital domain and the opportunities this presents for organisations to target them. Secondly, we’ll explore the fundamentals of constructing a thorough Digital Marketing Campaign, equipping you to recognise and apply new techniques that can provide your business with a new and effective online presence.

The UK Government and the Regional Schools Commissioners continue in their “determination to see all schools become academies in the next six years”. This is putting mounting pressure on schools to attract and retain prospective students, through successful marketing. This course will provide an introduction to the basics of marketing, and equip School Business Managers (or those responsible for their school's marketing activity) with the relevant understanding and techniques to make an impact on recruitment.

Today, understanding how to attract and retain customers is at the heart of any business. This very notion is attributed to the concept of ‘Marketing’. This course will help you understand the fundamentals of Marketing, and how it can be used in practice to grow and enhance your business.  The course begins by providing clarity on the various types of Marketing terminology. From here, you will learn how to apply different analytical tools to understand what environmental factors are impacting your business and current and prospective customers. The course finishes with an introduction to a range of marketing techniques, including digital marketing.

In an increasingly global marketplace, understanding how to achieve a competitive advantage in global logistics and supply chain management is vital for any business. This course will help you to understand the fundamental themes in logistics and supply chain management, and how they can be used in practice to grow and enhance your business. Over five days we will cover three broad themes: first, the importance of improvement techniques and how to streamline your business. Second, the notion of responsible global logistics, equipping you to recognise and apply new techniques to improve your competitive advantage. The final theme is globalisation and the use of information technology that can be applied and tested in the global logistics environment.