KA5033 - Communicating Architecture

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What will I learn on this module?

Within this module, you will have opportunity to develop your appreciation and use of more advanced digital communication to articulate your ideas and the broader concept narratives that have informed a design proposal. You will use and develop ownership of a wide variety of software packages, including but not limited to: Adobe InDesign. Adobe Photoshop, Google Sketch Up, Autodesk CAD, Autodesk 3DsMax, and Autodesk Revit. You will expand upon an initial outline of each package, the necessary workflows to communicate an Interior Architecture scheme and how such methods are utilised in Interior Architecture practice, into a self-directed approach. As such, your learning will include;

Communication theory
3D Modelling
Render and post production
Diagramming
Narrative communication
Layout and compositional arrangement
Semiotics and information hierarchy

How will I learn on this module?

Within this module, you will learn through lectures, seminars and independent learning. The tailored lecture series will cover key attitudes and approaches to contemporary methods of communication and image production that will enable you to embark upon an individual approach in relation to your design thinking. Seminars will allow you to formulate an informed and contextualised approach to the communication of ideas and the fabrication of virtual modelling, in a reflective and self-directed manner.

How will I be supported academically on this module?

Your learning will be supported through the lecture programme content and seminar sessions to research, discuss and apply approaches. You will also benefit from access to specialist software to authenticate your practice and work in a professional manner, whilst benefiting from peer support and peer learning. All module material and online tutorials will be available on the eLearning Portal (ELP) so that you can access information when you need to and we operate an open door policy to help support student learning when it is needed most. The university library offers support for all students through its catalogue and an Ask4Help Online service.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

KU 1. Demonstrate and advancing ability in the appreciation, development and use of appropriate 2D and 3D communication methods to convey concept, development and intention within design ideas

KU 2. Articulate an appropriate use of the conventions of architectural representation for two and three dimensional graphics and of computer generated models


Intellectual / Professional skills & abilities:

IPSA 1. Analyse, select and implement appropriate visual, graphic, written, digital and electronic means to communicate effectively to the intended interest group with flexibility and adaptability

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

PVA 1. Manage and appraise a self-directed approach that is professional in context, with logic, enquiry and critical reflection.

How will I be assessed?

Formative assessment will take within the seminars where you will be expected to demonstrate your developing skills in appraising and applying appropriate communication methods.


Summative assessment is of the submitted digital communication portfolio, comprising of an accumulative sequence of associated communication task, covering all MLO’s;
- narrative diagram
- digital image (from model)
- written narrative (200 words)

Feedback will be offered in verbal and written form to provide advice for further development and a critical appraisal of work and performance.
Moderation of summative assessment will take place at the end of the module.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

This module allows you to understand, critique and apply contemporary digital methods of communication to illustrate and explain your design ideas. You will work with advanced software used within professional practice, to reflect upon designed work and articulate its meaning, atmosphere and intent. Introductory overviews of each package and package workflows will explore the possibilities these powerful digital packages can offer when communicating design schemes. You will be encouraged to establish an ownership of selected methods to best articulate your own ideas and practice to produce graphic representation that is professional in quality and authoritative in content.

Course info

UCAS Code K100

Credits 10

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with study abroad

Department Architecture and Built Environment

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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