Mass Communication with Public Relations (Top-up) BA (Hons) (KAPLAN)

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About this course

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You will follow the same programme of study as BA (Hons) Mass Communication for the first two years of your course before undertaking specialist modules, as well as a major project/dissertation, relating to public relations, bringing together interrelated expertise and knowledge within the context of contemporary media, digital and creative and cultural industries. Key skills in public relations are studied, including writing promotional copy, developing and implementing campaigns and the use of social media other technological innovations in creating new communities and opportunities for clients.

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