SM9545 - Student Enterprise: Developing a Venture

What will I learn on this module?

This is the first module of the Student Enterprise pathway. The focus of this module is to support you in developing your business idea into a real-life venture. To do this we will introduce you to venture creation topics with a focus on sales and marketing through weekly lectures. You will then apply these topics your own venture to develop your learning further.
As well as learning how to develop your own venture you will explore what it is to become an entrepreneur. To support you in becoming an entrepreneur will also cover topics which will support the development of your entrepreneurial capabilities. Example topics which may be covered are:

Venture development topics

Lean start-up
Business model canvas
Developing your product/service portfolio
UK Company law and business structures
Developing business strategies
Customer profiling and market segmentation
Marketing for venture creation
Digital marketing
Sales processes for venture creation

Entrepreneurial capabilities topics

Goal setting and growth
Developing critical reflection techniques
Developing a growth mindset
Experiential and self-directed learning
Principles of coaching

Support in developing your venture for your placement year.

How will I learn on this module?

You will learn through Lectures and workshops which are in the form of action learning sets and through your own experience of developing your venture. The lectures will provide you with an introduction to the theoretical topics which will enable you to develop your venture. The action learning sets are small group workshops which allows you and your peers to work through the challenges and complexities of running a venture and becoming an entrepreneur. These action learning sets allow you to use your venture to decide which are the most relevant topics for your learning and allow you to practise these topics which will develop your learning further.

How will I be supported academically on this module?

Support will be provided to you by a member of academic staff leading the module with subject specialists contributing to the topics

Support will include you being assigned a facilitator who is an academic member of staff with expertise in business start-up. This facilitator will be assigned to you throughout the whole time on the Student Enterprise pathway and will provide you with feedback throughout your time on the module.

The module is supported by a Teaching and Learning Plan which outlines the weekly sessions as well as providing guidance on the tutor-guided independent learning and suggestions for the student independent learning. The eLp will be used as a resource for lecture and seminar materials as well as serving as a communication hub for relevant course information, assessment submission and discussion boards.
You will be provided with a specialist electronic reading list that comprises of various materials including reports, book chapters and journal article that showcases the application of a variety of subject materials.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:

• You will be expected to demonstrate your understanding of sales and marketing processes within the context of new venture development. (MLO1)

Intellectual / Professional skills & abilities:

• You will have demonstrated the ability to apply sales and marketing processes to your own venture and evaluated the impact. (MLO2)

• Evaluate critically the appropriateness of different approaches to solving problems and propose solutions to problems arising from developing your own venture. (MLO3)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• Value curiosity, collaboration and analysis as keystones in the creation of new knowledge and practice necessary for an entrepreneurial career. (MLO4)

How will I be assessed?

Formative assessment (MLO1,2,3,4)
You will be required to run your own action learning group session either individually or in a small group.

You will be required to report on your business activity.

You will receive feedback on the above through your action learning sets.

Summative assessment (MLO1,2,3,4)

You will be assessed through:

You will be assessed through an individual 2500 word portfolio worth 100% of the module.

This assignment in is two parts;

• First you will need to critically analyse how you have developed marketing and sales process in order to develop your venture.

• Second you will include a reflective piece on the development of your entrepreneurial capabilities in doing the former.





Module abstract

We have designed Student Enterprise: Developing your Venture to enable to you to develop your own start-up and use it as a way of
practically applying your entrepreneurial learning. The module focuses on how engaging in sales and marketing can provide opportunities for
you to develop your own entrepreneurial capabilities, as well as developing and sustaining your venture.

Through the action learning set you and your peers will work together on the challenges and complexities of developing a start-up and
becoming an entrepreneur. Using this method allows you to direct and tailor your learning to enable a more transformative experience for
which you’ll receive specialist support from academic staff with a background in business start-ups.

Student Enterprise: Developing your Venture is the start of Pathway 2 on the BA Entrepreneurship course which will enable you to start your entrepreneurial career journey.

Course info

UCAS Code N150

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 year sandwich

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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