Skip navigation

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

CLOSE

*SUBJECT TO VALIDATION* 

As the digital era develops and our reliance on digital technology increases, so does the need for organisations to stay ahead of their competitors with improved targeting and analyse via the latest digital marketing channels and tools. 

With a known digital skills gap within the marketing industry, our Digital Marketing Degree Apprenticeship provides the perfect opportunity for companies to invest their apprenticeship levy or funding to ensure there marketing prevision is current and challenging in today’s competitive market environment.  

Our apprenticeship has been developed in collaboration with industry professionals and aligned to the professional standards of the three major marketing accrediting bodies: Chartered Institute of Marketing (CIM), the Institute of Data and Marketing (IDM) and the Market Research Society (MRS). 

Apprentices on the programme will develop an understanding for all areas of digital marketing including digital advertising, consumer online behaviour, the importance of the customer experience and campaign management. Additionally, students will explore the importance of data and how to analyse and segment the information for targeted campaigns. 

This programme is the ideal learning platform for those new to marketing who would like to progress into a digital specialist role and experienced marketing professionals whose previous education may not have included the digital platforms and tools available today. 

*SUBJECT TO VALIDATION* 

As the digital era develops and our reliance on digital technology increases, so does the need for organisations to stay ahead of their competitors with improved targeting and analyse via the latest digital marketing channels and tools. 

With a known digital skills gap within the marketing industry, our Digital Marketing Degree Apprenticeship provides the perfect opportunity for companies to invest their apprenticeship levy or funding to ensure there marketing prevision is current and challenging in today’s competitive market environment.  

Our apprenticeship has been developed in collaboration with industry professionals and aligned to the professional standards of the three major marketing accrediting bodies: Chartered Institute of Marketing (CIM), the Institute of Data and Marketing (IDM) and the Market Research Society (MRS). 

Apprentices on the programme will develop an understanding for all areas of digital marketing including digital advertising, consumer online behaviour, the importance of the customer experience and campaign management. Additionally, students will explore the importance of data and how to analyse and segment the information for targeted campaigns. 

This programme is the ideal learning platform for those new to marketing who would like to progress into a digital specialist role and experienced marketing professionals whose previous education may not have included the digital platforms and tools available today. 

Course Information

Level of Study
Undergraduate

Mode of Study
3 Years Part-Time

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2020

Fee Information

During the first year of the degree, students will develop an understanding of how organisations function and use digital marketing. The second and third year will cover the knowledge and understanding of the digital marketing domain providing a firm grasp of the subjects through a mix of lectures, seminars, group work and practical workshop that utilise real data. 

By the end of the course, students will have the practical experience and in-depth knowledge in all the key areas within this fast-changing industry including;  

  • Customer journey mapping
  • Search Engine Optimisation (SEO)
  • Pay per click (PPC)
  • Data collection and personalisation
  • Social media and social Listening
  • Web design and analytics (inc Google Analytics)
  • Mobile marketing
  • Market research
  • Campaign management and analysis  

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems. Assessments which include reports, presentations and work-based projects have been designed to enable students to relate academic theory and knowledge directly to their organisation and provide a real world context.

Full module information for the programme will be released following validation.

Our apprenticeship is taught by experts in the field who possess a real passion for marketing and its digital evolution.  

Our academic team, who also teach our established MSc Digital Marketing which runs in Newcastle and London, are recognised leaders and practitioners in digital marketing with a diverse range of industry experience across a variety of sectors, including agency and in-house.  Outside of teaching the team are involved in a number of research projects and sit on the board of various associations including the professional marketing academy and North East board for the CIM.

The programme sits within Northumbria’s Newcastle Business School, which has a global reputation for delivering some of the best business education in the UK.  We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

University study will make-up 20% of the apprentice’s weekly learning and timely face-to-face contact will be essential.  Attendance at tutor-led sessions is very important, however as employees, we appreciate apprentices may unavoidably miss an occasionally taught class therefore all learning and teaching materials will be available via a virtual classroom and accessible to students remotely.  

Whilst on campus, students will have access to the University’s exceptional facilities including social spaces, IT facilities and lecture theatres and not forgetting 24/7 access to our award winner University Library.   

Teaching Staff / Profiles

Facilities / Newcastle Business School

Research / Newcastle Business School

Discover more about current research projects at Newcastle Business School

In partnership with Northumbria University, the employer will support the learner at work to achieve their apprenticeship. Whilst studying the apprentice will be required to work full-time, for at least 30 hours a week, and will be supported through learning at work to achieve the requirements of the apprenticeship standard.

In the workplace, apprentices will be supported by a mentor and colleagues to develop an in-depth understanding of the day-to-day workings of the business.

Both apprentice and their line manager will be supported by Northumbria University throughout the programme, including access to online support materials for line managers. Apprentices will also meet with their own manager/mentor and individual professional development coach in the workplace at least four times each year.

During the programme, many assessments are work-based and aligned to the context and activity of the organisation, leading to increased organisational understanding and performance by the apprentice whilst ensuring they develop new skills and enhance productivity and business performance.

In order to complete the programme, the learner will have to demonstrate that they have obtained the relevant skills, knowledge and behaviour required during their workplace training.

Whilst off-campus and in the workplace, students will have access to our technology-enhanced learning (TEL) facilities which provide access to module information, electronic reading lists and online learning resources such as podcasts, e-books and e-journals.

The employer covers all tuition fees for the apprentice, the total payment required depends on the organisations apprenticeship levy status.

Students studying an apprenticeship do not pay any tuition fees, however, as they are in full-time employment they do not have student status and therefore are not entitled to apply for student finance.  

To discuss the fees of this apprenticeship in detail or to explore signing an agreement with the university, complete the enquiry form below and someone from our Business and Enterprise team will be in touch shortly.

We guide both employer and employee through the application and funding process and will be on hand to assist you during the apprenticeship journey.

To start the application process for either current employees or new recruits contact our Business and Enterprise team today by email or complete our online enquiry form. Alternatively you can call 0191 227 3251.

All students are required to be in full-time employment in order study the Digital Marketer Integrated Degree Apprenticeship. If you are interested in studying this apprenticeship and you are not in full-time employment keep checking our page for updates on job vacancies for this apprenticeship.

Entry Requirements 2019/20

Standard Entry

Standard Entry

Admission onto any of our higher or degree apprenticeships can only take place if you are employed in a role which enables you to undertake the work-based learning at the appropriate level required by the Apprenticeship. Admission is also dependent on your employer having in place a contract with Northumbria University and your employer has signed an agreement with the University.  Applicants should be employees who have access to organisational experience in order to enable them to apply theoretical concepts to their personal and professional experience.

120-128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas or the International Baccalaureate

Find out how many points your qualifications are worth using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Students will need to provide evidence that they have achieved Maths and English Language at minimum grade 4 or C, or the equivalent.

You should also note, that it is a condition of achieving the apprenticeship that you have GCSE grades C or above (or 4 to 9) in English Language and Maths, or Functional Skills English or Maths at level 2 by the end of your Apprenticeship. If you are unable to provide evidence of these qualifications, you will be required to complete the relevant Level 2 Functional Skills qualifications.

Additional Requirements:

Applicants should use the personal statement on their application to illustrate their abilities, aptitudes, skills, qualifications and experiences which may be taken into account as well as or instead of any of the formal qualifications listed below.

International Qualifications:

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match those shown above. If you have taken qualifications outside the UK you can find out how your qualifications compare by visiting our country page www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Entry Requirements 2020/21

Standard Entry

Standard Entry

Admission onto any of our higher or degree apprenticeships can only take place if you are employed in a role which enables you to undertake the work-based learning at the appropriate level required by the Apprenticeship. Admission is also dependent on your employer having in place a contract with Northumbria University and your employer has signed an agreement with the University.  Applicants should be employees who have access to organisational experience in order to enable them to apply theoretical concepts to their personal and professional experience.

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas or the International Baccalaureate

Find out how many points your qualifications are worth using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Students will need to provide evidence that they have achieved Maths and English Language at minimum grade 4 or C, or the equivalent.

You should also note, that it is a condition of achieving the apprenticeship that you have GCSE grades C or above (or 4 to 9) in English Language and Maths, or Functional Skills English or Maths at level 2 by the end of your Apprenticeship. If you are unable to provide evidence of these qualifications, you will be required to complete the relevant Level 2 Functional Skills qualifications.

Additional Requirements:

Applicants should use the personal statement on their application to illustrate their abilities, aptitudes, skills, qualifications and experiences which may be taken into account as well as or instead of any of the formal qualifications listed below.

International Qualifications:

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match those shown above. If you have taken qualifications outside the UK you can find out how your qualifications compare by visiting our country page www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

To start your application, simply select the month you would like to start your course.

Digital Marketer Integrated Degree Apprenticeship - Digital Marketing BSc (Hons)

START MONTH
YEAR

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints

Order your prospectus

If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

Get a downloadable PDF of this course and updates from Newcastle Business School

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Higher and Degree Apprenticeships
+

Higher and Degree Apprenticeships

At Northumbria University, our higher and degree apprenticeships are more than a learning programme; they are a partnership. We work with organisations to create courses that meet the demands of businesses.

 

CPD
+

CPD and Short Courses

Our Continual Professional Development (CPD) courses are designed to open up exciting new possibilities for individuals and organisations. By increasing skills and knowledge and introducing new ways of thinking and working we create impact in performance at all levels.

Is your business ready to take on tomorrow?
+

#TakeonTomorrow

The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn today’s possibilities into tomorrow’s competitive edge.

Back to top