DA4048 - Digital Business Models and E-commerce

What will I learn on this module?

Throughout this module, you will consider the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will in particular cover the following 3 themes:

Digital Business Strategy: You will develop an understanding of the different business models (including omni and multiple channel business strategies) related to e-commerce and e-business strategy, and gain insights into emerging technologies, trend, and themes.

Ethics, law, and e-commerce: In this part of the module you will consider the ethical, social, and political issues that e-commerce raises, including information rights, intellectual property, taxation and governance.

Supply Chain Management and Information Systems: You will also develop an appreciation of the role of supply chains in serving global markets, by addressing issues such as the application of various systems to facilitate digital transactions, SCM for e-commerce, e-procurement, e-CRM and so on. In addition, you will consider how different types of information systems can support decision-making.

How will I learn on this module?

You will be introduced to the core concepts of the modules through a series of workshop-based sessions delivered by staff from across the Business School – you are encouraged to think of this module as ‘cross-functional’ in nature and therefore appreciate the implications of digital channels for different parts of the business.

As part of this process, you will be encouraged to consider both theoretical approaches to digital business but also the practicalities of how businesses operate in the digital domain. You will be encouraged to critically evaluate the relevant literature, a skill which you will utilise as part of the assessment process and will aid your preparation for the final year of study.

You will learn through classes, alongside tutor guidance and feedback and independent directed and self-directed learning. Importantly, you will also learn at work, through reflecting on your experiences and applying your knowledge from the module to your practice in the workplace. The workshops will introduce you to theories and concepts and allow you to discuss with the tutors and your peers how these relate to your own work based experiences and practice. The workplace provides an opportunity for you to put your own knowledge and skills into practice and review your learning with your manager/mentor and your guidance tutor.

Your learning is supported by a Teaching and Learning Plan, offering guidance on reading to prepare for workshops and help with the completion of the assessment. Within this plan, there are also suggested learning activities, which guide you in your independent learning. These activities allow you to reflect and evaluate your knowledge and skills and in this area.

You will also be given work-based assignments and projects, which will support your learning by providing an experientially based opportunity to apply your learning and evaluate your own practice in this area.

How will I be supported academically on this module?

The subject of digital business is cross-functional in nature and as a consequence you will be taught on this module by academics from a mix of specialist business areas. An overall module tutor will be responsible for the management of the module and will be available to field any queries you may have, and you will also receive guidance in the workshops.

The Teaching and Learning plan will provide a number of prompts and guidance to support you academically. Support will also include opportunities to gain feedback from workshop tutors, guidance tutors and peers. Your module is also supported by an e-learning portal, which houses all the module learning materials, workshop resources, interactive activities, assessment details and various other support facilities which are provided by the University.

In addition, in order to assist you in developing knowledge, you will have access to the University’s library facilities, including extensive electronic resources, eBooks and electronic academic journal articles.

You will also be supported by a professional development coach who provides your consistent support throughout your Degree Apprenticeship. This coach will support with:
• Helping you to understand the requirements of this module and how it relates to your workplace context.
• Helping you to understand how you can apply and evidence the knowledge, skills and behaviours covered in the module to your own practice in the workplace to develop your professional practice.
• Visiting you at work and engaging with your manager and/or mentor to ensure alignment between your learning and opportunities for applying and demonstrating a positive impact in your work organisation.

You will also have opportunities to receive formative feedback from your tutor in response to opinions you express and issues you raise during workshop sessions and face-to-face seminars. These formative feedback sessions are formally scheduled at key points throughout the module including any support that may be accessed outside formal scheduled teaching.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

At the end of this module, you should be able to:

Knowledge & Understanding:

• Understand professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment. (MLO1)
• Understand the strategic implications of the disruptive digital environment. (MLO2)

Intellectual / Professional skills & abilities:
• Communicate with internal or external stakeholders on digital business requirements. (MLO3)
• Apply appropriate e-commerce strategies and models to the organisation. (MLO4)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• Identify ethical issues around customer privacy and security when engaging in digital business. (MLO5)

How will I be assessed?

Formative assessment: As part of the workshop programme, you will regularly receive feedback on your progress. This will involve delivery of presentations and engagement in workshop activities.

Summative assessment: The assessment is designed to develop your skills in the application of various digital business concepts to practical scenarios, and also to develop your ability to critically engage with academic research in the area. The assessment consists of one assignment (100%) and will address MLO1 -5:

2,500 word report that reviews literature and best practices in your industry when it comes to digital business models and strategy. The report will conclude with recommendations for the future strategy of your organisation.





Module abstract

This module will support you academically across a range of functional business areas including strategy, information systems, and supply chain management. It will help to develop your practical skills through exposure to the range of data that is available to digital businesses, and by doing so, you will gain a better understanding as to how to make informed business decisions. You will be exposed to new trends and emerging technologies that can be used within the e-business/e-commerce environment.

The module supports you to draw on your own experiences at work allowing you to reflect and evaluate your own effectiveness in this area.
This may involve hands-on practical experience working in an area of Digital Business or gaining an appreciation of how this contributes to the strategy of your organisation and/or provides decision-making support.

Course info

Credits 20

Level of Study Undergraduate

Mode of Study 3 Years Part-Time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2022

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Our Campus based courses starting in 2022 and 2023 will be delivered on-campus with supporting online learning content. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to adjust the delivery of our education accordingly to ensure the health and safety of our students and staff.

On-campus contact time is subject to increase or decrease in line with any additional restrictions, which may be imposed by the Government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors. This could potentially mean increased or fully online delivery, should such restrictions on in-person contact time be required.


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