NX9443 - Global Business Environment and Functions

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What will I learn on this module?

This Module addresses the environment in which business organisations operate and introduces the key functions in an organisation. The module will typically draw from the following themes:

Introduction to the Global Business Environment
• Global Business Environment
• Macro-economics
• Commercial context for organisations
• Corporate Social Responsibility
• Stakeholders and shareholders

Accounting and Finance
• The purpose of accounting information
• Users of accounting information
• Accounting for business transactions
• Key accounting statements
• Interpretation of Financial Information
• Using financial information to support management decisions
• Sources of finance
• Resource planning through budgeting planning and control systems

Human Resource Management
• The purpose and objectives of human resource management in organisations
• The value of effective human resource management for businesses and employees
• Recruitment and Selection
• Training and Development
• Reward Management
• Performance Appraisal
• Employee Relations
• Health and Safety

Operations Management
• The purpose and objectives of operations management
• Operations as a transformational process
• Design: product/service, process, and location, layout and flow
• Deliver: supply, capacity, planning and inventory
• Develop: quality and improvement
• Procurement and Contracting
• Legal requirements around procurement and contracting

Marketing
• Relationship-based marketing
• The marketing concept and its relevance in the modern organisation
• Developing an effective marketing mix
• Consumer and organisational buyer behaviour
• Marketing research and information systems
• Market segmentation and positioning
• Marketing mix decisions within a variety of organisational and market contexts

How will I learn on this module?

You will learn through workshops, tutor guidance, feedback, and independent directed and self-directed learning. Importantly, you will also learn at work, through reflecting on your experiences and applying your knowledge from the module to your practice in the workplace. The workshops will introduce you to theories and concepts and allow you to discuss with the tutors and your peers how these relate to your own work based experiences and practice. The workplace provides an opportunity for you to put your own knowledge and skills into practice and review your learning with your manager/mentor and your guidance tutor.

Your learning is supported by a Teaching and Learning Plan, offering guidance on reading to prepare for workshops and help with the completion of the assessment. Within this plan, there are also suggested learning activities, which guide you in your independent learning. These activities allow you to reflect and evaluate your knowledge and skills and in this area.

You will also be given work-based assignments and projects, which will support your learning by providing an experientially based opportunity to apply your learning and evaluate your own practice in this area.

How will I be supported academically on this module?

The Teaching and Learning plan will provide a number of prompts and guidance to support you academically. Support will also include opportunities to gain feedback from workshop tutors, guidance tutors and peers.

Your module is also supported by an e-learning portal, which houses all the module learning materials, workshop resources, interactive activities, assessment details and various other support facilities which are provided by the University.

In addition, in order to assist you in developing knowledge, you will have access to the University’s library facilities, including extensive electronic resources, eBooks and electronic academic journal articles.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

You will be required to demonstrate:

Knowledge & Understanding:
Your knowledge of the global business environment and business functions (ML01)


Intellectual / Professional skills & abilities:
Your appreciation of how effective management of business functional areas may contribute to enhancing business performance (ML02)

Your ability to interpret qualitative and quantitative data as a means of investigating business-related issues (ML03)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
Your understanding of the implications of ethical and cultural issues for individuals and organisations in a diverse society (ML04).

Mapping to CMDA Outcomes
Knowledge & Understanding:
1.1.1 Evaluate theories of organisational strategies and review own organisations strategy in the context of these

3.1 Financial strategies, including budgets, financial management and accounting, and how to provide financial reports.
3.1.1 Evaluate the importance of strategic financial management in relation to the organisational strategy
3.1.2 Assess the key elements of financial planning and review
3.1.2 Assess the key elements of financial planning and review
3.1.3 Create and analyse financial reports

3.2 Approaches to procurement and contracting, and legal requirements.
3.2.1 Evaluate the use of procurement and contracting and analyse their use within the context of own organisation
3.2.3 Assess the legal requirements around procurement and contracting and how to comply with these

3.3 Commercial context in an organisational setting and how this changes over time.

3.3.1 Assess the commercial context that own organisation operates within

4.1 How to create marketing and sales strategies.
4.1.1 Evaluate sales and marketing theories to inform strategy
4.1.2 Assess methods for setting sales and marketing objectives
4.1.3 Explain methods for applying and monitoring the
implementation of a sales and marketing plan

4.2 How to segment and target relevant markets and customers (global and local), analysis of opportunities and ways to market.
4.2.1 Critically evaluate types of market segmentation and apply to own organisations customer base
4.2.2 Analyse segments in relation to own organisation and propose a strategy to assist targeting

8.2 How to use HR systems and processes to ensure legal requirements, health and safety, and well- being needs.

Skills – be able to:
3.4 Manage budgets, control expenditure and produce financial reports.
3.4.1 Identify how a budget can be produced taking into account financial constraints and achievement of targets, legal requirements and accounting conventions
3.4.2 Demonstrate competent management of a budget ensuring control over expenditure in accordance with targets
3.4.3 Access financial data, assess its validity and produce clear financial reports that analyse data and draw conclusions.

4.4 Use customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships.
4.4.1 Analyse sources of information for customer insight and data
4.4.2 Demonstrate use of customer insight and data to determine and drive customer service outcomes and improve customer relationships

4.5.1 Demonstrate use of creative approaches in developing a range of solutions to meet customer needs and review the effectiveness of these.

8.1 How to recruit, manage and develop people, using inclusive talent management approaches.
8.1.1 Explain recruitment strategies and review the effectiveness of own organisations strategy
8.2 How to use HR systems and processes to ensure legal requirements, health and safety, and well- being needs.
8.2.1 Discuss the use of HR systems and processes to ensure legal requirements, health and safety, and well-being needs are met

9.1 Approaches to stakeholder, customer and supplier management, developing engagement, facilitating cross-functional working and negotiation.
9.1.1 Describe the principles of stakeholder, customer and supplier engagement and management
9.1.2 Analyse stakeholder, customer and supplier engagement and management in own organisation and identify strategies for improvement

How will I be assessed?

Summative assessment:
There are three assignments for this Module:

Assignment One:
Summative assessment comprises a 10 minute video presentation of no more than 10 slides:

Evaluate the global business environment of organisation of your choice.
(Addressing ML01, ML03 and ML04)

Assignment Two:
Summative assessment comprises an individual report (2,000 words):

Evaluate the global business environment of organisation of your choice.

(Addressing ML01, ML03 and ML04)

Assignment Three:
Summative assessment comprises an individual assignment report (3,000 words):

Analyse the contribution of each business function, separately and collectively, towards the performance of your own (or a chosen) organisation, and produce recommendations for future improvements in one functional area (Addressing ML01, ML02 and ML03)

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

This module will develop your understanding of the complexities of a business organisation, the global environment in which it operates and the main business functional areas, which typically support their operation. You will use research texts and case studies to explore how business organisations develop an integrated approach to their central functions of Finance, Operations, Marketing and Human Resource Management in a dynamic operating environment. You will be develop a broad understanding of the various managerial tools, which are available to support, maintain and evaluate the effective operations of an organisation, and consider the importance of satisfying the needs of shareholders and other stakeholders. This will involve exploring the implications of Corporate Social Responsibility, considering its relevance to today’s society. The module provides an essential foundation to your future learning and professional practice in business and management.

Course info

Credits 40

Level of Study Undergraduate

Mode of Study 3 years part-time

Department Newcastle Business School

Location Law and NBS Building, City Campus East

City Newcastle

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