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The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn today's possibilities into tomorrows competitive edge. In a connected world, collaboration can be the key to success.
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Alumni
Alumni
Northumbria University is renowned for the calibre of its business-ready graduates. Our alumni network has over 233,000 graduates based in 177 countries worldwide in a range of sectors, our alumni are making a real impact on the world.
Our Alumni - Work For Us
This is a 40-credit core module running in the first semester of the MSc Business with programme and is developed for those of you who have little or no prior business and management subject experience. The aim of the module is to introduce you to the main business functions – Finance, Marketing, HRM, Operations – and show how each can contribute to the competitive advantage of a firm and hence enable the firm to achieve its strategic objectives. The content of the module comprises six key parts which are listed below.
Business Simulation
Introduction to the module; The Business Simulation – introduction, decision-making, group work and allocation of roles, group presentation – annual report to shareholders; Round-up to the Business Simulation and summative assessment guidance.
Strategy
Developing a Business Plan; The Business Environment; The Competitive Environment; Organisational Objectives; Competitive Strategy; Functional Strategy; Strategic Capabilities; Responsible Decision-making; Evaluating Company Performance.
Financial Management
Cost behaviour and product costing; Cost classification and product costing; Pricing decisions and costing; Behavioural Aspects of Budgeting; Cash Budgeting; Integrated Performance Measures; Balanced Scorecard.
Operations Management
Role of Operations Management; Operations Strategy; Resource planning and capacity management; Quality Management; Global supply networks; JIT and Lean Management; Supplier selection and procurement; Benchmarking and Inventory Management.
Human Resources Management
Understanding HR and its contribution to Business Strategy; Human Resource Planning and Measures; Recruitment, Selection and Retention; Compensation and Benefits; Training and Development; Productivity and Performance Management; Employee Relations; Motivation and Employee Engagement.
Marketing Management
The Role of Marketing; Market Segmentation & Positioning; Buyer Behaviour/Consumer Behaviour; Pricing Strategy; Collecting Information and Forecasting Demand;
New Product Development; Channel Management and International Marketing; Integrated Marketing Communications.