- Home
-
Study
Study
Interested in studying at Northumbria? With 31,500 students, Northumbria is one of the largest universities in the country, offering courses on either a full-time, part-time or distance learning basis.
Discover more-
Undergraduate
- Undergraduate Study
- Undergraduate Virtual Events
- Application Guides
- UCAS Exhibitions
- Foundation Years
- Undergraduate Fees & Funding
- School & College Outreach
-
Postgraduate
- Postgraduate Study
- Postgraduate Research Degrees
- Postgraduate Open Days and Events
- Postgraduate Fees & Funding
- Flexible Learning
- Thinking about a Masters?
- Continuing Professional Development
- Change Direction
-
Student Life
- The Hub - Student Blog
- Accommodation
- Life in Newcastle
- Support for Students
- Careers
- Information for Parents
- Students' Union
- Northumbria Sport
-
-
International
International
Students from all over the world choose Northumbria University for many reasons; our academic excellence, and that they will benefit from a fantastic student experience.
Discover more-
Applying to Northumbria
- International Students
- European Union
- Our London Campus
- Northumbria in Amsterdam
- Northumbria Pathway
- Our Regional Offices
- Where are we visiting
- Northumbria and your country
-
Northumbria Language Centre
- Faculty Requirements
- Acceptable English Requirements
- Pre-Sessional English and Study Skills
- Academic Language Skills Programmes (ALS)
-
International & EU Fees, Funding & Scholarships
- International Undergraduate Fees
- EU Undergraduate Fees
- International Undergraduate Funding
- EU Undergraduate Funding
- International Masters Fees
- EU Masters Fees
- International Masters Funding
- EU Masters Funding
- Postgraduate Research Fees
- Postgraduate Research Funding
- International Money Matters
-
Life at Northumbria
- Accommodation
- International student support
- The Hub - Student Blog
- Careers
- Our City
-
Study Abroad Erasmus and Exchange
- Study Abroad, Exchange and Erasmus
- Incoming Students
- Europe (Erasmus +) - including staff mobility
-
-
Business
Business
The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn todays possibilities into tomorrows competitive edge. In a connected world, collaboration can be the key to success.
Discover more -
Research
Research
Northumbria is a research-rich, business-focused, professional university with a global reputation for academic quality. We conduct ground-breaking research that is responsive to the science & technology, health & well being, economic and social and arts & cultural needs for the communities
Discover more -
About Us
About Us
Northumbria University is based in the heart of Newcastle upon Tyne, which is regularly voted the best place in the UK for students who are attracted by our excellent academic reputation, our top 10 graduate employment record and our outstanding campus and sports facilities.
Discover more-
About Northumbria
- Our Vision
- Our Staff
- Our Partners
- Student Profiles
- Alumni Profiles
- Leadership & Governance
- Academic Departments
- University Services
- History of Northumbria
- Contact us
- Online Shop
-
-
Alumni
Alumni
Northumbria University Alumni Association ensures our graduates stay in touch with news from the University and fellow alumni. With membership of over 216,000 graduates in 175 countries worldwide; it doesn’t matter where you are located or what you are doing, YOU are our global alumni family. Its free to join for graduates of Northumbria University and our constituent colleges.
Discover more - Work For Us
This is a 40-credit core module running in the first semester of the MSc Business with programme and is developed for those of you who have little or no prior business and management subject experience. The aim of the module is to introduce you to the main business functions – Finance, Marketing, HRM, Operations – and show how each can contribute to the competitive advantage of a firm and hence enable the firm to achieve its strategic objectives. The content of the module comprises six key parts which are listed below.
Business Simulation
Introduction to the module; The Business Simulation – introduction, decision-making, group work and allocation of roles, group presentation – annual report to shareholders; Round-up to the Business Simulation and summative assessment guidance.
Strategy
Developing a Business Plan; The Business Environment; The Competitive Environment; Organisational Objectives; Competitive Strategy; Functional Strategy; Strategic Capabilities; Responsible Decision-making; Evaluating Company Performance.
Financial Management
Cost behaviour and product costing; Cost classification and product costing; Pricing decisions and costing; Behavioural Aspects of Budgeting; Cash Budgeting; Integrated Performance Measures; Balanced Scorecard.
Operations Management
Role of Operations Management; Operations Strategy; Resource planning and capacity management; Quality Management; Global supply networks; JIT and Lean Management; Supplier selection and procurement; Benchmarking and Inventory Management.
Human Resources Management
Understanding HR and its contribution to Business Strategy; Human Resource Planning and Measures; Recruitment, Selection and Retention; Compensation and Benefits; Training and Development; Productivity and Performance Management; Employee Relations; Motivation and Employee Engagement.
Marketing Management
The Role of Marketing; Market Segmentation & Positioning; Buyer Behaviour/Consumer Behaviour; Pricing Strategy; Collecting Information and Forecasting Demand;
New Product Development; Channel Management and International Marketing; Integrated Marketing Communications.