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Are you looking to complement your undergraduate studies with a business-focused Masters degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in business analytics.

Specialist modules will cover topics like business intelligence and marketing metrics. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client.

In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Are you looking to complement your undergraduate studies with a business-focused Masters degree that will enhance your employability? Do you want to explore the latest techniques for analysing ‘big data’ in order to improve an organisation’s decision making? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in business analytics.

Specialist modules will cover topics like business intelligence and marketing metrics. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client.

In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

There is no requirement to have studied business or business analytics at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Course Information

Level of Study
Postgraduate

Mode of Study
2 years full-time (with study abroad in second year)
2 other options available

Department
Newcastle Business School

Location
Law and NBS Building, City Campus East

City
Newcastle

Start
September 2019

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Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a Masters course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll spend a whole semester studying in another country which will take your international experience to another level. We organise exchanges at one of our partner Universities which will most likely be in Europe, but opportunities do exist further afield. You’ll study general business topics or deepen your specialism in analytics, with English as the language of teaching. There may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work and presentations. The Masters dissertation or consultancy project will form a major part of the assessment.

Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, master's, and doctoral degrees in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

At Northumbria it’s easy to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

As a Masters student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your Masters consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a Masters consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Research / Newcastle Business School

Discover more about current research projects at Newcastle Business School.

Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an intercultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A Masters course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Some employers require completion of a two-year Masters and this course will meet their requirement.

Thanks to the specialist modules – Business Intelligence, Marketing Metrics and Analysis, and the dissertation/consultancy project – you’ll have a particular edge in areas related to business analytics, including market research, digital marketing and consulting.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Our Students / Videos

Meet current Business with Business Analytics students, Ronali and Ryan.

Book an Open Day / Experience Business with Business Analytics

Visit an Open Day to really get an inside view of what it's like to study Business with Business Analytics at Northumbria. Speak to staff and students from the course and discover your funding options.

Entry Requirements 2019/20

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

International qualifications:
 
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry
 
English Language requirements:
 
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
 
*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

Full UK Fee: £12,000

Full EU Fee: £12,000

Full International Fee: £18,000

ADDITIONAL COSTS

There are no Additional Costs

FUNDING INFORMATION

Click here for UK and EU Masters funding and scholarships information.

Click here for International Masters funding and scholarships information.

Click here for UK/EU Masters tuition fee information.

Click here for International Masters tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

 

 

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Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

BM9706 -

Marketing Metrics and Analysis (Core, 20 Credits)

In this module, you will explore the important role of the website in an organisation’s digital marketing strategy.

You will learn the principles of website evaluation and will use analytic tools for the analysis of web data to help measure the effectiveness of web marketing and improve the user experience.

The module will aim to give you:

An Introduction to Web Marketing
Website Evaluation – comprising Context of Use & Usability, Layout & Navigation, Home Page & Testing.
Application of web marketing including search engine optimisation, pay per click, conversion rate optimisation
An introduction to Web Analytics, with particular reference to an industrial standard application (most likely Google analytics). This will cover determining how the software application works, data collection, analysis and reporting.
Campaign Metrics and Measurement.
Multichannel Metrics.
Consolidation and/or assessment.
At the end of the module you may be in a position to take the Google Analytics Individual Qualification (GAIQ) test as part of your broader Continual Professional Development.

More information

BM9707 -

Business Intelligence (Core, 20 Credits)

In this module, you will explore the important role of the business intelligence to support an organisation’s effective decision making.

You will be introduced to data management strategies and the use of business analytic tools for the analysis of organisational data.

The aim of this module it to equip you to:

Develop appropriate organisational strategy for data-management, including its storage, accessibility and readiness for decision making.

Identify the applications for, and critically apply, business intelligence across a range of organisational contexts.

Employ various analytics tools to organisational data analysis and decision making.

Develop and critically evaluate data-management processes.

Develop critical decision making and communication skills.

To be in a position to take a SAS certification as part of your broader Continual Professional Development.

More information

NX0422 -

Dissertation Preparation and Research Methods (Core, 0 Credits)

In this module you will learn about a variety of different research methods. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s dissertation or consultancy project. By the end of the module you will know how to apply both quantitative and qualitative data collection and analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.

More information

NX0472 -

Developing Global Management Competencies I (Core, 20 Credits)

This module is the first of two that prepares you to be highly employable by developing key hard and soft skills which have been identified by current research as those necessary for postgraduate students seeking work. The development of the module has been underpinned by Bird and Osland’s (2003) Global Competency Framework (Fig 1.1) and will provide you with two discrete skills sets - emotional and cultural intelligence (soft skills) and business intelligence (hard skills).

Emotional and Cultural Intelligence:
This strand of the module is about the development of self, and is intended to develop your ability to recognise the need for, and to enter into, the process of personal and professional development for both early employability and career progression. This strand is also designed to develop your capacity as an independent learner and to enable the development and application of the transferable (soft) skills, and of individual and group learning, across the programme of study. A key outcome of this process is to provide you with sufficient self-awareness of your intra and interpersonal skills to be able to embark on a creating a personal development plan.

Business Intelligence:
This strand of the module is about the development of practical skills and techniques required by businesses to help them in decision making operations. You will develop skills in problem solving, activity modelling, scorecards and data modelling and will therefore enhance your employability. Building on the programme philosophy of ‘learning by doing’, there will be a strong practical emphasis involving the use of tools such as Soft Systems Methodology (SSM), Balanced Scorecard, Strategy Maps, MS Excel and SAS. In addition to being able to devise quantitative measures and calculations, you will also be able to provide clear, critical, informative management interpretations based on the results obtained.

More information

NX0473 -

Developing Global Management Competencies II (Core, 20 Credits)

This module is the second of two that prepares you to be highly employable by developing key hard and soft skills, which have been identified by current research as those necessary for postgraduate students seeking work. The development of the module has been underpinned by Bird and Osland’s (2003) Global Competency Framework and will provide you with two discrete skills sets - emotional and cultural intelligence (soft skills) and business intelligence (hard skills).

Business Intelligence:
In this strand of the module you will develop the practical skills and techniques required by businesses to help them in the project management and implementation of business intelligence and business analytics solutions. You will be introduced to some project management processes, tools and methodologies e.g. PMBOK and agile approaches. Such skills will be of great value to you in the workplace and will enhance your employability through developing practice based skills for the contemporary manager, thus emphasising the programme philosophy of ‘learning by doing’. A prominent theme throughout this module, similar to the module in semester 1 is to give you experience in a wide range of industry standard tools and technologies. To that end, most of the teaching plan will involve weekly workshop / seminar classes rather than formal lectures, although there will be some supporting lectures. In addition to being able to provide clear, critical, analysis of data, you will also be able to consider the project implementation skills needs.

Emotional and Cultural Intelligence:
This strand of the module is designed to help you understand key issues and challenges in relation to your employability prospects in the context of your target profession/industry/sector. A particular focus of this strand will be the impact of emotional intelligence, cultural intelligence and self-awareness for your employability as postgraduates. This will include the development of knowledge into the global graduate labour market (including routes such as self-employment and developing your career with an existing employer), drawing upon local, national and international exemplars. A key learning vehicle for this strand of the module is interactive seminars/workshops where you will undertake a number of activities to enable you to build on your self-analysis from Developing Global Management Competencies I and explore further their strengths, weaknesses and areas for further development in the context of your career development plans. You will also receive guidance on how to craft professional, postgraduate CVs, LinkedIn profiles supporting documentation to meet the needs of employers, building on your NX0475 activities and development. Detailed directed reading, diagnostics and interactive exercises will be undertaken which are contextualised to the country of study and/or intended employment, representing the specific needs of our diverse student body.

More information

NX0474 -

Strategic Management for Competitive Advantage (Core, 40 Credits)

This is a 40-credit core module running in the first semester of the MSc Business with programme and is developed for those of you who have little or no prior business and management subject experience. The aim of the module is to introduce you to the main business functions – Finance, Marketing, HRM, Operations – and show how each can contribute to the competitive advantage of a firm and hence enable the firm to achieve its strategic objectives. The content of the module comprises six key parts which are listed below.

Business Simulation
Introduction to the module; The Business Simulation – introduction, decision-making, group work and allocation of roles, group presentation – annual report to shareholders; Round-up to the Business Simulation and summative assessment guidance.

Strategy
Developing a Business Plan; The Business Environment; The Competitive Environment; Organisational Objectives; Competitive Strategy; Functional Strategy; Strategic Capabilities; Responsible Decision-making; Evaluating Company Performance.

Financial Management
Cost behaviour and product costing; Cost classification and product costing; Pricing decisions and costing; Behavioural Aspects of Budgeting; Cash Budgeting; Integrated Performance Measures; Balanced Scorecard.

Operations Management
Role of Operations Management; Operations Strategy; Resource planning and capacity management; Quality Management; Global supply networks; JIT and Lean Management; Supplier selection and procurement; Benchmarking and Inventory Management.

Human Resources Management
Understanding HR and its contribution to Business Strategy; Human Resource Planning and Measures; Recruitment, Selection and Retention; Compensation and Benefits; Training and Development; Productivity and Performance Management; Employee Relations; Motivation and Employee Engagement.

Marketing Management
The Role of Marketing; Market Segmentation & Positioning; Buyer Behaviour/Consumer Behaviour; Pricing Strategy; Collecting Information and Forecasting Demand;
New Product Development; Channel Management and International Marketing; Integrated Marketing Communications.

More information

NX0475 -

Academic and Professional Development (Core, 0 Credits)

You will undertake the following support sessions across each of the three semesters of your study.

Induction Week

This will involve an introduction to NBS PG Learning – including; Culture, PG learning in a UK University, expectations, programme specific sessions and activities (e.g. a programme task involving group work, information searching and presentation). For UK students, this will also include an ASk task to inform Programme Leaders and the prioritisation of ASk material development.

Semester 1

In the first semester (or first two terms) , the emphasis in terms of skills will be around the development of reflective practice including its practical deployment, experience of writing critically and being able to demonstrate reflective practice and experiential learning within the development of this writing, but equally, explicit development of and practice in everyday academic skills such as presentation preparation and doing, time management. Some lecture sessions will be delivered by the Programme Leader (PL) to their programme. This will give an opportunity to the PL to see their students on a regular basis and will help to build programme identity. The sessions will include: Academic writing, plagiarism, PECS, LA procedures, Assignment / Examination preparation and procedures.

Other sessions will be delivered to all F/T PG students such as managing your time and study skills (e.g. how to identify key factors in managing your time, identifying goals, getting organised, sorting out documents / information and a work schedule etc.), Introduction to Business Information Resources (including online resources) and Plagiarism and the use of Turnitin.

Semester 2 (or terms 3-4)

The module will continue to provide sessions for students to see their Programme Leader on a regular basis so their relationship is maintained. The emphasis of many of the sessions will be on enhancing our postgraduate student’s employability. This will be informed by Northumbria Employability Framework, the Northumbria Employability Plan; ‘Giving Your Career An Edge’ and Northumbria University Employability and Leadership Attributes. In the UK, some sessions will be delivered by the Careers Service. Care will be taken to ensure these sessions will compliment other aspects of employability delivery (in other modules). The careers provision can be customised by CV partners and our London campus to address the specific needs of their students in relation to their place of study. For example, QA in London would like their students to have exposure to their training facilities /courses; an equivalent aid to employability.

Semester 3

The focus will be on ASk tutors supporting the students undertaking their dissertation for example item 12 of the specific skill development sessions.

The following is a list of specific skill development sessions to be delivered over the year:-

1. Understanding of assessment and marking criteria.
2. Reading and taking good notes (this could be delivered by the ASk team or another academic).
3. Speed reading techniques
4. Using the APA system of referencing
5. Understanding and avoiding Plagiarism
6. Describing arguments and making proposals
7. Academic reading skills (the ASk team) reading techniques, scanning, skimming, deep reading, critical reading and strategies for effective reading.
8. Writing skills (ASk team) – writing assignment, analysing the task, planning, identifying information sources, identifying key ideas, writing drafts, reviewing and editing work, presenting, submission and using feedback.
9. Time Management
10. Presentation skills – preparing, researching, planning, organisation and rehearsing.
11. Working in groups – what is an effective working group, meetings, organisation, making notes and managing the group.
12. Understanding and writing the Chapters of a Dissertation
Describing arguments and making proposals
Evaluating Research Objectives
Describing bias and limitations of research
Writing reflective statements

More information

NX0478 -

Masters' Study Abroad (Core, 60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the UK as part of your Masters’ programme by means of academic study at a partner institution and it will enable you to recognise the differences between a business and management academic experience between Northumbria and your chosen overseas academic institution.

Your programme of study will vary according to the country and institution in which you study, but each programme offered will meet the following general requirements:
• The study programme will be last one at least one semester in duration.

• You will attend all mandatory classes.

• You will undertake normal module assessments required by the host institution.

• You will study subjects approved by the NBS Study Abroad Programme Leader. Subject areas may be in any business discipline, foreign language, culture or politics.

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Core, 60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 3000 word dissertation proposal and a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

Study Options

The following alternative study options are available for this course:

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Applicants Contact Details:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy

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