MO9409 - Operations and Integrated Supply Chain and Marketing Management

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What will I learn on this module?

This module intends to provide you with managerial and operational issues in business context. The module has a three dimensional approach towards business processes in which the operations, supply chain and marketing management principles, key strategies and issues will be underpinned with the element of considering the cross- functionality and integration of these business processes.
Therefore, within this module, you will learn different topics under two clusters in your lectures and seminars. There are main topics under Operations and Supply Chain Management and also the Marketing Management as below:

*Topics with the possibility of integration and interface approach between two clusters in their nature

Operations and Supply Chain management:
Introduction to Operations and Supply Chain Strategies
Operations Sustainability*
Quality Management*
Lean Management
Performance Measurement*
Operations Planning
Supply Network Management*
Supplier Development and Purchasing
Supply Chain Risk Management*
Logistics Management*
Sustainable Supply Chain management*
Capacity and Demand Management*

Marketing Management:
Marketing introduction: B2C verses B2B*
Market Environment Business-to-Business Environment: Customers, Organizations, and Markets*
Market Segmentation and segmentation strategies
Market Research
Product: Product Strategy, Product Positioning, Branding, and Product Line Strategies*
Developing the Product, Service, and Value of The Offering*
Price: Value-Based Pricing and Pricing Strategies
Place: Marketing Channels and Channel Mapping*
Promotion: Communicating with the Market
Promotion: Business-to-Business Selling*
Customer satisfaction and customer loyalty*

The module will lead you to understand and demonstrate the necessary theories, strategies and principles of operations, supply chain and marketing management in an integrated style to solve any business problem associated to these processes. The module will facilitate you with theoretical and practical understanding and knowledge to be able to demonstrate your real world problem solving skills in this module and also your experiential learning or business practice module.

On completing this module, you will be able to demonstrate knowledge and understanding of an integrated supply, demand and marketing managerial and operational issues and strategies alongside tools and techniques to solve issues in a business context with any size and in any sector.

How will I learn on this module?

This module encourages you to develop your practical integrated and cross-functional view of operations, supply chain and marketing management in order to solve business problems in the real world. Delivery consists of lectures and seminars to encourage your learning of theoretical and practical strategies, and skills, in an integrated operation, supply chain, and marketing management context. It will demonstrate how core elements of business interact and are dependent upon on each other in order to fulfil the purpose and objectives of a business.

This will be achieved through a series of linked lectures encompassing the primary functions of the business set out in three key business processes relating to the formation of a business strategy. The lectures will explore the complex interactions between these primary elements and in doing so reflect the dynamic nature of operations, supply chain and marketing. The seminars promote interactive learning relevant to these three business management elements through individual case study analysis, team-based discussion and guided seminar activities. It is intended to develop theoretical, practical and personal skills useful for your study as well as operational and leadership skills. In addition to business-related skills and strategies, you also have opportunity for personal development and problem solving skills such as team working, presentations, task delegation, academic writing and information searching skills during seminars and as part of independent study.

The design of this module will encourage your development as an independent learner, enabling you to explore issues arising and make extensive use of the available information technology. You will have opportunity to work on a case study to identify a series of relevant business issues and challenges and their interface and integration; and to utilise problem solving strategies or tools to address the issues.

How will I be supported academically on this module?

Support will be provided to you by the member of academic staff leading the module and providing the lecture input, alongside other academic staff members. The use of a teaching team allows that subject specialist staff will deliver lectures in their own area of expertise.

The seminar sessions will be delivered to groups of up to 20 students and will be facilitated by a group of academic staff who can offer support and guidance.
Your module is also supported by an e-learning portal, which accommodates lecture materials, seminar instructions, supportive learning resources, alongside assessment details and various support facilities such as electronic reading list comprising your recommended to purchase and to read book(s), academic reports, conference papers and journal articles that are relevant to principles of operations, supply chain and marketing management.

The module summative assessment consists of two major components that will be distributed at the beginning of the semester and supported throughout. You will be receiving extensive support for your assessment including the assessment brief, marking criteria, marking guide, assignment examples alongside on-line and face-to-face communication by the module leader and the teaching team.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:

1) Demonstrate knowledge and understanding of the managerial and operational issues in a business context (MLO1)

2) Demonstrate the knowledge and understanding of an integrated approach of supply and demand management and practical problem solving (MLO2)

Intellectual / Professional skills & abilities:

3) Problem solving skills in global business context associated with different operational and marketing strategies with the support of research, teamwork and presentation skills (MLO3)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

4) Ethical and social awareness in global operations, supply chain and marketing environment (MLO4)

How will I be assessed?

Summative Assessment:

1) 80% single individual assignment referring to the theory (lecture material, books, journal articles…) and practice (a case study, which is analysed in seminars). Assignment will be in the form of academic essay answering two separate tasks. One task represents the Operations and Supply Chain Management, while the other task represents Marketing Management.
You will be expected to identify the inter-relationship between two subjects.
2) 20% individual poster presentation developed prior to each seminar in the hardcopy format and delivered in both digital and hardcopy formats at the end of the semester. There are certain cells in a pre-structured format refer to each seminar task to be signed off by the seminar tutor on the actual hardcopy format to promote full attendance and participation. The non - signed cells on hardcopy formats must be left blank on digital format.
Both summative assessments assess MLO1, MLO2, MLO3 and MLO4.

Formative Assessment:
It will take place through group work, discussions and reflection, discussion board activity on the e-learning platform, case study activity, group – based oral presentation, and theory/ practice related discussions.





Module abstract

It is expected by your employer that you have basic and principle understanding and skills of problem solving in different business processes. Through studying this module you will develop knowledge; both practical and theoretical, and the skills to tackle real world business problems associated with operations, supply chain and marketing processes. Operations management is one of the most common business principles with which employers expect you to be familiar, regardless of the size, sector or location of the business and your position. Supply Chain is the blood vessel for any business to make it effective and efficient, and Marketing deals with the customer facing activities; identifying customer needs; creating the product or service offering; communicating with customers; and delivering the final product to the customer. You will gain significant skills and knowledge of real world problem solving through case studies and research- enriched teaching that will be useful for your experiential learning modules in first and second year, and your future employability.

Course info

UCAS Code N1N6

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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