There will be 2 hours of lecture each week and 2 hours seminar every other week The lecture will elaborate on the content with short examples while the seminar will be an opportunity to dwell into case analysis to develop your ability to deploy the concepts and frameworks to international business contexts.
You will be expected to do the readings for each session and; read and prepare materials designated for the seminar.

Support will be provided to you by a member of academic staff leading the module and providing the lecture input. You will also gain from interaction with a number of other academic staff who will cover different lectures and seminars.

Your module is supported by an e-learning portal, which houses lecture and seminar materials, alongside assessment details and various support facilities.

You will be provided with a wide-ranging electronic reading list that comprises of various academic reports, conference papers and journal articles that showcase the application of various quantitative techniques presented in the module.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
• Critically assess key considerations that international businesses need to be aware of and deploy in their strategy and both appreciate and critically evaluate how these considerations relate with strategy formulation and delivery. (MLO1)
Intellectual / Professional skills & abilities:
• Demonstrate and evaluate effective communication and team working through the practical analysis of a case scenario. (MLO2)

• Enhance the ability to understand inter-linkages between key facets that contribute to sustainability and formulation of effective international business strategies. (MLO3)

The module assessment comprises one component (100%), an individual assessment which includes identification and critique of the international parts of a chosen company’s business that applies theories and analytical frameworks from class (3000 words).

The assessment will address MLO1, MLO2 and MLO3.

Level 4 global business environment (or equivalent)

None

In formulating and delivering international business strategy some key considerations have been argued as platforms on which such a strategy would become more sustainable, more specifically- innovative departures and value generation and appropriation in the international business arena . Your understanding and critical appreciation of these will help you become an astute international business manager with foresight, and with an ability to not only formulate strategy but also evaluate it from a long run perspective.

This module aims to provide you with insights into some key considerations that international businesses need to be aware of. Creating and appropriating value from international business strategy, and aligning with innovation for competitive advantage, are topical aspects that you will engage with in this module.

1. Analysing and ascribing characteristic to organisations in international businesses and note how they change and emerge over time (Cultural profile, Presence and strategic structure profile: International, Multinational, Global and Transnational)
2. Key competitive advantage in international business
3. Multidimensional capabilities
4. First mover advantage in international business: from a strategy of position to that of movement
5. Managing Networks in International Business
6. Innovation and the international business context
7. Ethics and International business ‘Glocal and Global’ – a holistic perspective