TM9635 - Business, Sports and Mega Events

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What will I learn on this module?

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.

Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.

Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

How will I learn on this module?

You will learn through lectures, seminars, directed and independent learning. The lectures will provide you with a theoretical underpinning of the module content, relating theory to practice through an extensive use of case studies. The element of self-directed inquiry and authenticity is embedded within Business, Sports and Mega Events offering a level of creativity and student choice. A number of Guest lectures will be incorporated into the module delivered by event practitioners – you will learn through debate, discussion and active engagement. This is reflected in the assessments being a group presentation and individual report.

You will be supported in seminars that will enable you to tackle a series of guided exercises with continuous assessment and feedback. You will be expected to keep up to date with the seminar activities. Independent time is set aside for you own learning and reading activities.

The learning seeks to equip you with the skills of intellectual autonomy, collaborative working, critical and independent inquiry.

How will I be supported academically on this module?

A member of academic staff will lead the module and provide lecture input; other academics will also contribute to and support Business, Sports and Mega Events based on their subject expertise. Tutors will guide you through exercises during timetabled sessions. Support will include feedback from tutors during small-group seminars

Your module is supported by the University’s eLearning Portal which houses lecture materials and seminar exercises alongside assessment details and various support facilities such as the recording of certain lectures, messages and the discussion board provide and interactive element for group benefit.

You will be provided with a wide-ranging electronic reading list that comprises of various academic reports, books sections and journal articles that contributes to the understanding of concepts and ideas.

The support will be increasingly aligned towards to co-creation of knowledge, and active self-directed learning on your part. These approaches allow for engagement with higher academic levels of inquiry and research.
Your module assessment consists of a group presentation and an individual report; specific time will be allocated in class to support the assessment.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
• You will develop a critical understanding of business, sports and mega events, which recognises its significance and contribution to the tourism economy. (MLO1)

Intellectual / Professional skills & abilities:

• You will demonstrate ability to research specialist issues in events management, making informed recommendations based on evidence whist recognising present and potential impact with a chosen contemporary event. (MLO2)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• Develop a responsible approach to learning, business and management that is underpinned by ethical values. (MLO3)

• Develop and critique appropriate management strategies for the planning, implementation, operation and control of business, sports and mega events.(MLO4)

How will I be assessed?

You will be assessed within 2 summative components. A group presentation which covers 20% of the mark (MLO 2 and 4) and an individual report which counts for 80% of the mark (MLOs 1-4)

On an ongoing basis your tutors will give feedback on the seminar exercises, formative assessments are embedded within the seminars to support and assist in the co-creation of knowledge and to prepare for the summative assessments.

This will encourage active participation in the learning process throughout the semester. Your tutors will be looking for you to develop the ability to investigate and analyse Business, Sports and Mega Events, and to apply strategic principles to real life situations.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of these events is, therefore, an increasingly important industry. In this module you will develop both strategic and academic insights into the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events) and sports tourism, ranging from mega events such as the Olympic games to smaller local events like the Great North Run. You will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. Consideration will also be given to current issues and trends including impacts and legacies, appraising likely future demand and developments nationally and worldwide. You will develop contemporary knowledge and practice through informed perspectives that prepare you to contribute positively in a global society.

What will I learn on this module?

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.

Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.

Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

Course info

UCAS Code N1S8

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2019 or September 2020

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