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Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This course develops a wide range of business skills while also offering a pathway in management.

MSc Business with Management is the broadest of our ‘Business With’ suite of courses. There is a specialist module in organisational behaviour and practice, plus you can select a module from any business discipline including marketing, entrepreneurship, and international management.

The course culminates in either a master’s dissertation or, if you prefer, a consultancy project where you’ll tackle an issue faced by a real client. These can be related to any business and management discipline, given the generic content of this Masters programme. Throughout the course there’s a focus on self-development and employability.

There is no requirement to have studied business or management at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Course Information

Level of Study

Mode of Study
1 year full-time
3 other options available

Newcastle Business School

City Campus, Northumbria University


September 2019


Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.  

Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, master's, and doctoral degrees in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching Staff / Profiles

Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.  

Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester. 

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief. 

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Research / Newcastle Business School

Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

To further enhance your employability, we offer the opportunity to undertake a master’s consultancy project as an alternative to the traditional dissertation. You’ll work in a small group, typically no more than five people, and tackle a live project from a host organisation under the mentorship of a member of our academic team. The project can be an excellent vehicle for you to relate theory to practice while developing key employability skills.

Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. You may choose to start a career within an industry that’s related to the subject that you studied during your first degree or you may prefer to take on a completely new challenge.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university. 

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Why I Decided to Change Direction / Hugh de Morgan

Current Business with Management student, Hugh de Morgan, explains why he decided to leave a career in Gloucestershire to study at Northumbria, and his experience of the course so far.

Book an Open Day / Experience Business with Management

Visit an Open Day to really get an inside view of what it's like to study Business with Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Entry Requirements 2019/20

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

International qualifications:
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit

English Language requirements:
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit

Fees and Funding 2019/20 Entry

Full UK Fee: £9,000

Full EU Fee: £9,000

Full International Fee: £15,000


Whilst books are made available via the University Library, some students may wish to purchase key texts.


Click here for UK and EU Masters funding and scholarships information.

Click here for International Masters funding and scholarships information.

Click here for UK/EU Masters tuition fee information.

Click here for International Masters tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.



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Modules Overview 2019/20


Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

BM9706 -

Marketing Metrics and Analysis (Optional,20 Credits)

In this module, you will explore the important role of the website in an organisation’s digital marketing strategy.

You will learn the principles of website evaluation and will use analytic tools for the analysis of web data to help measure the effectiveness of web marketing and improve the user experience.

The module will aim to give you:

An Introduction to Web Marketing
Website Evaluation – comprising Context of Use & Usability, Layout & Navigation, Home Page & Testing.
Application of web marketing including search engine optimisation, pay per click, conversion rate optimisation
An introduction to Web Analytics, with particular reference to an industrial standard application (most likely Google analytics). This will cover determining how the software application works, data collection, analysis and reporting.
Campaign Metrics and Measurement.
Multichannel Metrics.
Consolidation and/or assessment.
At the end of the module you may be in a position to take the Google Analytics Individual Qualification (GAIQ) test as part of your broader Continual Professional Development.

More information

BM9707 -

Business Intelligence (Optional,20 Credits)

In this module, you will explore the important role of the business intelligence to support an organisation’s effective decision making.

You will be introduced to data management strategies and the use of business analytic tools for the analysis of organisational data.

The aim of this module it to equip you to:

Develop appropriate organisational strategy for data-management, including its storage, accessibility and readiness for decision making.

Identify the applications for, and critically apply, business intelligence across a range of organisational contexts.

Employ various analytics tools to organisational data analysis and decision making.

Develop and critically evaluate data-management processes.

Develop critical decision making and communication skills.

To be in a position to take a SAS certification as part of your broader Continual Professional Development.

More information

HR4038 -

HRM in Practice (Optional,20 Credits)

This module aims to develop your critical knowledge and understanding of how HRM can add value and enhance organisational effectiveness and sustainability, by exploring the effective integration of HRM with broader business and HR strategies, in order to facilitate the achievement of organisations strategic objectives.

You will be able to identify strategies for managing the shared and divergent interests of key stakeholders in HRM and understand how HRM can add value to individual and organisational objectives.

You will learn about a number of contemporary themes related to Human Resource Management in practice. These include:

Introduction to HRM as an ‘ideal ‘type
HRM and the labour market
Talent Management
Talent Development
Employer Branding
Flexibility and Job design
The new employee
International HRM
Employee Relations
Line Managers
Emerging Issues.

More information

HR4043 -

Organisational Behaviour and Practice (Core,20 Credits)

This is a 20-credit semester-based module. In this module you are introduced to a variety of approaches to organisational analysis, enabling you to challenge and critique, both organisational practice, and the theories, models and frameworks underpinning management, business and organisation. Mainstream views of organisational behaviour and practice are introduced, with progression to exploring alternative ways of ‘seeing’ organisation and organizing. This approach develops your critical thinking and draws on contemporary research to explore alternative ways of organizing. The module introduces you to the most established paradigm perspective on organisation theory (Burrell and Morgan’s (1985)), and thus allows an exploration of organisation behaviour and practice through the lens of mainstream and critical organisation theory on following topics:

• Culture and organisation
• Structure
• Innovation, change, and management
• Gender
• Power and control
• Teams and groups
• Ethics

More information

MK4000 -

Analysing Buyer Behaviour and Brand Dynamics (Optional,20 Credits)

The module ‘Analysing Buyer Behaviour and Brand Dynamics’ aims to provide you with the knowledge of two core areas of marketing theory, namely, buyer behaviour and branding. The module is delivered over 12 weeks and includes two lectures per week along with a weekly seminar class. For the first six weeks you will learn how to analyse contemporary branding issues using appropriate models and techniques. From here, you will spend weeks 7-12 exploring buyer behaviour theory and understanding what, why and how consumers make decisions.

During weeks 1-6 you will cover:

• An awareness of global branding and market segmentation
• What is meant by brand equity
• Understanding concepts such as brand tribes and brand communities
• How Web 2.0 can be used in promoting brand awareness

During weeks 7-12 you will cover:

• An introduction to buyer behaviour theory with an emphasis on consumer buyer behaviour
• The significance of consumer buyer behaviour
• The role of the consumer decision making process
• The core individual and environmental influences facing consumers as they journey through the consumer behaviour process

The module will provide you with a thorough understanding of branding and how it relates and influences consumers’ decision making behaviour. You will gain first-hand experience of conducting a brand-audit as well as examining the core influences facing prospective customers.

More information

MK4003 -

Relationship Marketing in a Global Context (Optional,20 Credits)

Relationship Marketing in Global context is designed for you to understand the dynamic relationship involved in global market place. Throughout this module you will learn the following:

Relationship Marketing

The academic underpinning of International Marketing and the role of relationship within business, you will learn the difference between traditional relationship marketing and international.

Strategy & Culture

You will learn how to develop marketing strategies in relation to the changing global market and the role of culture in how the relationship is defined.

Consequently how does culture define international markets and product development, you will learn how important it is to offer a product suitable to the intended market, therefore, how does the domestic market effect the international markets.

More information

MN0491 -

Corporate Financial Management (Optional,20 Credits)

The module introduces you to core concepts regarding the objective of finance, how capital is first raised and then deployed into wealth creating operations and then how wealth is then returned to the providers of capital in an optimal way. At the end of the module you should be able to demonstrate in-depth knowledge of the fundamentals of corporate finance and develop the skills and ability to analyse corporate finance decisions in both quantitative and qualitative terms. You will also undertake an individual research project looking into capital market efficiency.

More information

MN0492 -

International Financial Markets and Institutions (Optional,20 Credits)

In this module you will gain a fundamental understanding of the concepts and theories operating within international financial markets, the financial institutions/participants that comprise the market and its regulation. Your learning will begin a the macro level, examining the financial system as a whole, the different institutions that comprise it, their roles within it and how they are regulated (with specific reference to banking). You will learn about market dynamics – what drives markets and finally what drives the markets for specific instruments, namely money market instruments, equities and fixed income. To apply the knowledge acquired in this module, you will be using financial information and data. You will also use basic financial arithmetic and statistics through Microsoft Excel.

More information

MO0487 -

Strategic Procurement and Logistics (Optional,20 Credits)

This module aims to provide you with an appreciation of the synergy between strategic procurement and logistics management. The focus is given to processes that add value through the production and delivery of services and products in the supply chain, and the tools needed to manage these processes effectively. Furthermore, you will be given a comprehensive understanding of modern approaches to strategic procurement and logistics management throughout the supply chain. On completion of the module you will be able to critically analyse the approaches to managing procurement and logistics management used by a variety of product and service organizations operating in a global business environment.

The content of the module comprises a number of key parts which are listed below.
Introduction to purchasing and SCM
The purchasing process
Supplier quality management
Supplier evaluation and selection
Negotiation and Contract management / incoterms
Supplier management and development - creating a world-class supply base
Worldwide sourcing
Introduction to ERP systems
Information technology benefits evaluation
Knowledge management in supply chains
Innovation management in supply chains
Outsourcing/ re-shoring management
Power in supply chains
Change management in supply chains

Scope of Materials Management and Logistics
The effects of ROI and Profits
Customer Service
Purchasing - the 5 'rights'-Partnership Sourcing (I)
Purchasing - the 5 'rights'-Partnership Sourcing (II)
Inventory Management Strategy
Inventory Management MRP
Inventory Management ERP
Channel and Network Strategy
Materials Handling and Storage (I)
Materials Handling and Storage (II)
Information Technology in Logistics

More information

MO0495 -

Sustainable Supply Chain Management and Risk (Optional,20 Credits)

The module will present you with the fundamental principles of contemporary Supply Chain Risk Management and Sustainable Supply Chain Management within a business context. This research informed module explores the ways in which good practice in these fields underpinned with theoretical relevance can contribute to optimisation of operational efficiency, organisational excellence, minimising organisational and environmental risk, achieving sustainable competitive advantage for the fruition of broader ‘triple bottom line’ (TBL) benefits.

You will develop the ability to apply strategic thinking to contemporary issues of risk impacting on the 21st Century Supply Chain and its associated Networks. You will be equipped with a thorough understanding of the tools and techniques necessary to analyse, evaluate and implement best practice to Supply Chain Risk Management and Sustainable Supply Chain Management.

The syllabus consists of:

Supply Chain Risk Management
• Risk definition in the context of Supply Chain Management.
• Risk identification and assessment - techniques and tools.
• Risk considerations at outset before choice of contractual approach or in progress adjustments to forms of contract.
• Development and justification of risk-driven management decisions.
• Supply chain vulnerability and risk response strategies.
• Risk management philosophies, processes and procedures.
• Risk analysis techniques.
• Risk transference strategies including insurance.
• Industry based real-world case studies and scenarios illustrating macro and micro-level risks, and approaches to supply chain risk management.

Sustainable Supply Chain Management
• Sustainability concepts and frameworks
• Sustainable Supply Chain Management philosophies, processes and procedures
• Environmental legislation
• Sustainable design of products
• Strategic role of sustainability in green supply chain management
• Closed-loop supply chains
• Facilities and location planning decisions
• Transportation decisions
• Supplier management

More information

NX0422 -

Dissertation Preparation and Research Methods (Core,0 Credits)

In this module you will learn about a variety of different research methods. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s dissertation or consultancy project. By the end of the module you will know how to apply both quantitative and qualitative data collection and analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.

More information

NX0472 -

Developing Global Management Competencies I (Core,20 Credits)

This module is the first of two that prepares you to be highly employable by developing key hard and soft skills which have been identified by current research as those necessary for postgraduate students seeking work. The development of the module has been underpinned by Bird and Osland’s (2003) Global Competency Framework (Fig 1.1) and will provide you with two discrete skills sets - emotional and cultural intelligence (soft skills) and business intelligence (hard skills).

Emotional and Cultural Intelligence:
This strand of the module is about the development of self, and is intended to develop your ability to recognise the need for, and to enter into, the process of personal and professional development for both early employability and career progression. This strand is also designed to develop your capacity as an independent learner and to enable the development and application of the transferable (soft) skills, and of individual and group learning, across the programme of study. A key outcome of this process is to provide you with sufficient self-awareness of your intra and interpersonal skills to be able to embark on a creating a personal development plan.

Business Intelligence:
This strand of the module is about the development of practical skills and techniques required by businesses to help them in decision making operations. You will develop skills in problem solving, activity modelling, scorecards and data modelling and will therefore enhance your employability. Building on the programme philosophy of ‘learning by doing’, there will be a strong practical emphasis involving the use of tools such as Soft Systems Methodology (SSM), Balanced Scorecard, Strategy Maps, MS Excel and SAS. In addition to being able to devise quantitative measures and calculations, you will also be able to provide clear, critical, informative management interpretations based on the results obtained.

More information

NX0473 -

Developing Global Management Competencies II (Core,20 Credits)

This module is the second of two that prepares you to be highly employable by developing key hard and soft skills, which have been identified by current research as those necessary for postgraduate students seeking work. The development of the module has been underpinned by Bird and Osland’s (2003) Global Competency Framework and will provide you with two discrete skills sets - emotional and cultural intelligence (soft skills) and business intelligence (hard skills).

Business Intelligence:
In this strand of the module you will develop the practical skills and techniques required by businesses to help them in the project management and implementation of business intelligence and business analytics solutions. You will be introduced to some project management processes, tools and methodologies e.g. PMBOK and agile approaches. Such skills will be of great value to you in the workplace and will enhance your employability through developing practice based skills for the contemporary manager, thus emphasising the programme philosophy of ‘learning by doing’. A prominent theme throughout this module, similar to the module in semester 1 is to give you experience in a wide range of industry standard tools and technologies. To that end, most of the teaching plan will involve weekly workshop / seminar classes rather than formal lectures, although there will be some supporting lectures. In addition to being able to provide clear, critical, analysis of data, you will also be able to consider the project implementation skills needs.

Emotional and Cultural Intelligence:
This strand of the module is designed to help you understand key issues and challenges in relation to your employability prospects in the context of your target profession/industry/sector. A particular focus of this strand will be the impact of emotional intelligence, cultural intelligence and self-awareness for your employability as postgraduates. This will include the development of knowledge into the global graduate labour market (including routes such as self-employment and developing your career with an existing employer), drawing upon local, national and international exemplars. A key learning vehicle for this strand of the module is interactive seminars/workshops where you will undertake a number of activities to enable you to build on your self-analysis from Developing Global Management Competencies I and explore further their strengths, weaknesses and areas for further development in the context of your career development plans. You will also receive guidance on how to craft professional, postgraduate CVs, LinkedIn profiles supporting documentation to meet the needs of employers, building on your NX0475 activities and development. Detailed directed reading, diagnostics and interactive exercises will be undertaken which are contextualised to the country of study and/or intended employment, representing the specific needs of our diverse student body.

More information

NX0474 -

Strategic Management for Competitive Advantage (Core,40 Credits)

This is a 40-credit core module running in the first semester of the MSc Business with programme and is developed for those of you who have little or no prior business and management subject experience. The aim of the module is to introduce you to the main business functions – Finance, Marketing, HRM, Operations – and show how each can contribute to the competitive advantage of a firm and hence enable the firm to achieve its strategic objectives. The content of the module comprises six key parts which are listed below.

Business Simulation
Introduction to the module; The Business Simulation – introduction, decision-making, group work and allocation of roles, group presentation – annual report to shareholders; Round-up to the Business Simulation and summative assessment guidance.

Developing a Business Plan; The Business Environment; The Competitive Environment; Organisational Objectives; Competitive Strategy; Functional Strategy; Strategic Capabilities; Responsible Decision-making; Evaluating Company Performance.

Financial Management
Cost behaviour and product costing; Cost classification and product costing; Pricing decisions and costing; Behavioural Aspects of Budgeting; Cash Budgeting; Integrated Performance Measures; Balanced Scorecard.

Operations Management
Role of Operations Management; Operations Strategy; Resource planning and capacity management; Quality Management; Global supply networks; JIT and Lean Management; Supplier selection and procurement; Benchmarking and Inventory Management.

Human Resources Management
Understanding HR and its contribution to Business Strategy; Human Resource Planning and Measures; Recruitment, Selection and Retention; Compensation and Benefits; Training and Development; Productivity and Performance Management; Employee Relations; Motivation and Employee Engagement.

Marketing Management
The Role of Marketing; Market Segmentation & Positioning; Buyer Behaviour/Consumer Behaviour; Pricing Strategy; Collecting Information and Forecasting Demand;
New Product Development; Channel Management and International Marketing; Integrated Marketing Communications.

More information

NX0475 -

Academic and Professional Development (Core,0 Credits)

You will undertake the following support sessions across each of the three semesters of your study.

Induction Week

This will involve an introduction to NBS PG Learning – including; Culture, PG learning in a UK University, expectations, programme specific sessions and activities (e.g. a programme task involving group work, information searching and presentation). For UK students, this will also include an ASk task to inform Programme Leaders and the prioritisation of ASk material development.

Semester 1

In the first semester (or first two terms) , the emphasis in terms of skills will be around the development of reflective practice including its practical deployment, experience of writing critically and being able to demonstrate reflective practice and experiential learning within the development of this writing, but equally, explicit development of and practice in everyday academic skills such as presentation preparation and doing, time management. Some lecture sessions will be delivered by the Programme Leader (PL) to their programme. This will give an opportunity to the PL to see their students on a regular basis and will help to build programme identity. The sessions will include: Academic writing, plagiarism, PECS, LA procedures, Assignment / Examination preparation and procedures.

Other sessions will be delivered to all F/T PG students such as managing your time and study skills (e.g. how to identify key factors in managing your time, identifying goals, getting organised, sorting out documents / information and a work schedule etc.), Introduction to Business Information Resources (including online resources) and Plagiarism and the use of Turnitin.

Semester 2 (or terms 3-4)

The module will continue to provide sessions for students to see their Programme Leader on a regular basis so their relationship is maintained. The emphasis of many of the sessions will be on enhancing our postgraduate student’s employability. This will be informed by Northumbria Employability Framework, the Northumbria Employability Plan; ‘Giving Your Career An Edge’ and Northumbria University Employability and Leadership Attributes. In the UK, some sessions will be delivered by the Careers Service. Care will be taken to ensure these sessions will compliment other aspects of employability delivery (in other modules). The careers provision can be customised by CV partners and our London campus to address the specific needs of their students in relation to their place of study. For example, QA in London would like their students to have exposure to their training facilities /courses; an equivalent aid to employability.

Semester 3

The focus will be on ASk tutors supporting the students undertaking their dissertation for example item 12 of the specific skill development sessions.

The following is a list of specific skill development sessions to be delivered over the year:-

1. Understanding of assessment and marking criteria.
2. Reading and taking good notes (this could be delivered by the ASk team or another academic).
3. Speed reading techniques
4. Using the APA system of referencing
5. Understanding and avoiding Plagiarism
6. Describing arguments and making proposals
7. Academic reading skills (the ASk team) reading techniques, scanning, skimming, deep reading, critical reading and strategies for effective reading.
8. Writing skills (ASk team) – writing assignment, analysing the task, planning, identifying information sources, identifying key ideas, writing drafts, reviewing and editing work, presenting, submission and using feedback.
9. Time Management
10. Presentation skills – preparing, researching, planning, organisation and rehearsing.
11. Working in groups – what is an effective working group, meetings, organisation, making notes and managing the group.
12. Understanding and writing the Chapters of a Dissertation
Describing arguments and making proposals
Evaluating Research Objectives
Describing bias and limitations of research
Writing reflective statements

More information

NX0477 -

NBS Masters Consultancy Project (Optional,60 Credits)

This option is offered as an alternative to the NBS Masters’ Dissertation on all 1-year MSc programmes and in the second semester of year 2 on the 2-year programme variants with Study Abroad and with Advanced Practice (if the students select an Internship in semester 1), again as a Dissertation alternative. It is also offered as alternative to the Management Investigation on the MBA.

On this consultancy based module you will enhance your individual effectiveness and employability skills by locating the learning and development in an organisational context. In doing so, you will promote personal and group development, commercial awareness, and a range of inter-personal, intellectual and practical skills and knowledge centred on and demonstrated through a group negotiated real-time work-based project.

The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.

The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Optional,60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 3000 word dissertation proposal and a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

SM4004 -

Entrepreneurship - Context, Process and Practice (Optional,20 Credits)

This module aims to increase your awareness and understanding of the issues and challenges of starting up and operating a small business and being entrepreneurial. As entrepreneurship requires a strong focus on practice, this will be achieved by providing you with a practical insight into setting up and trading as a small business, raising awareness of self-employment as a viable career option. You will learn about entrepreneurship as a process, the entrepreneurial person, ideation and opportunity recognition, pitching and presenting, business planning, idea validation, resource acquisition, market analysis, customers and selling, entrepreneurial marketing, networking, and accelerators, incubation and support. You will learn how to identify, explore and progress your own business idea and be supported in your experience of planning this idea over the course of the module, recognising patterns and opportunities in complex situations and environments. At the end of this module, you will have a deeper understanding of real-life entrepreneurial issues and how they can be addressed. The development of entrepreneurial awareness, capability and mind-set which the module seeks to promote lends itself to application not only in new venture creation or development but also within traditional employment contexts.

More information

SM4008 -

Global and Transnational Business (Optional,20 Credits)

This module examines worldwide integration of economic, political, and socio-cultural aspects of business in order to explore and understand the impact of globalisation on countries, organizations, and individuals. You will develop a world-view of the global marketplace. You will learn how knowledge and understanding of the global environment affect business functions. Special consideration is given to key issues in ethics, global social responsibility and technology. You will also gain essential knowledge of international business management and will learn how to evaluate challenges of organisational functioning in the global economy. You will be engaged in the analysis of the wider impact of individual and organisational decision making with respect to the business environments in major world markets. The aim of the module is to introduce you to the main International Business (IB) theories and demonstrate how they can be used to inform strategic decisions. The content of the module is aligned with the following areas:

International Trade & Investment

Export & Import Strategies
Business-Government Trade Relations
Foreign Direct Investment
Globalisation theories
Regional Economic Integration: Trading Blocs
Porter's Diamond of National Comparative Advantage

Globalization & Society

Formal and Informal Institutional Contexts
Corporate Social Responsibility
International Corporate Governance
Cross-cultural Intelligence
Political risk analysis
Analysing International Opportunities

International Strategy & Organisation

External Business Environment Analysis
Macro Risks Assessment in International Management
International Co-operation and Alliances
Foreign market assessment and entry strategies
Leveraging Resources & Capabilities
International Value Chain
International Financial Management

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SM4023 -

Contemporary Issues in Entrepreneurship (Optional,20 Credits)

This is a 20-credit module running in the second semester of the MSc Business with programme and is developed for those of you who have prior awareness of entrepreneurship and seek a deeper understanding of contemporary issues of entrepreneurship and small business subjects. The aim of the module is to introduce you to the main theoretical concepts of entrepreneurship and small business – Entrepreneurship Characteristics; Creativity; Risk and Strategic Options; Technology Innovation; Networks; Sustainability; Orientation – and show how each can contribute to the activities, success or otherwise of entrepreneurship. On completion of the module you will be able to demonstrate critical thinking skills suitable for strategic leadership roles adept at organisational change and innovation and utilise oral, written and communication skills. The content of the module comprises of a range of components which are listed below.

Introduction to the module; Entrepreneurship; context; entrepreneurial revolution; influences; Differences between entrepreneurs & owner-managers’; characteristics and traits, skills; stakeholders; models of entrepreneurship and critical thinking & summative assessment guidance.

Strategies & Models of Entrepreneurship
The Entrepreneurial Environment, Entrepreneurial Strategies; Objectives and Competitive Advantage; Entrepreneurial Productivity & Performance.

Characteristics and Activities of Entrepreneurship
Entrepreneurship Traits and Behaviour; Motivations and Values; Growth & Skills; Entrepreneurial Leadership Skills; Corporate Entrepreneurship; Culture; Structure & Control; Types of Entrepreneurs including Social and Civic Entrepreneurs.

Entrepreneurship Technology & Innovation
Role of technology innovation & Change; Technology Industries Leadership; High Tech; HEI-SME knowledge interactions; Entrepreneurial State; Benefits & Limitations of Open Innovation and Business Clusters, Creativity and Knowledge; Diffusion and Adoption.

Entrepreneurial Networks and Open Innovation
Understanding Social Networks and their contribution to Entrepreneurship. Weak and Strong Ties; Enterprise Partnerships & Policy; Public Entrepreneurship; Business Ventures; Motivation & Engagement.

Public Sector Entrepreneurship
Social Innovation; Public Sector Entrepreneurs; Regional Policy.

International Entrepreneurship
Globalisation & International Entrepreneurship; International Start-up; Models of Internationalisation; Influence of Networks and Learning Theories.

Entrepreneurial Orientation
Entrepreneurial Synergies ; Psychological Orientation ; Gender in Entrepreneurship.

Critical Thinking Skills
The module seeks to foster your critical thinking, analytical, synthesis and reflection skills through developing your awareness of contemporary issues of entrepreneurship and small business to ensure a critical appreciation of the entrepreneurship and small business field of study.

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TM0455 -

Contemporary Hospitality Management (Optional,20 Credits)

The hospitality industry has developed a critical role in the world economy and represents a major source of income for many developing countries. The industry is dynamic and is greatly influenced by many external factors that affect modern management practice. In this module, you will explore a number of relevant contemporary issues and opportunities facing international hospitality organisations and the impact of these issues and subsequent management responses.

The Module is delivered in themes; including managing resources, managing the experience, managing technology and sustainability. You will explore current and future concerns with topics such as, but not exclusively:

• changing nature of the hospitality workforce ;
• multicultural workforce;
• managing the experience;
• service quality and service recovery;
• the role of social media;
• introduction to environmentalism;
• new trends in hospitality eg pop-Up hospitality and consumer to consumer (C2C) provision;
• marketing and distribution strategies;
• loyalty and trust;
• the use of information and communication technology and hospitality.

A constant theme within this module the importance of a multidisciplinary approach to hospitality management in order to meet the challenges and opportunities explored in these issues.

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TM0457 -

Tourists and Tourism (Optional,20 Credits)

This module provides you with a concise and lively introduction to the increasingly complex and ever exciting world of tourism. The module is conceived as a travel guide through the discipline. Like any guidebook, it seeks to stimulate your imagination, point out noteworthy areas and minimise the stress of the experience.
You will develop a general understanding of tourism as both as an area of business economics and as a social phenomenon, and will gain an advance knowledge of some of the main theories and concepts in tourism studies. You will also become aware of the state of tourism in the 21st century as well as the different components that constitute the tourism complex including its tourists, destinations, business and attractions
The management of tourism and tourists will receive special attention. As future managers in the contemporary industry you will gain familiarity with the structure and management of the business overall and a range of appropriate business types, the issues facing the industry and the management principles that are relevant to tourism.
You will cover a range of topics in four areas, the understanding of tourism as both a social phenomenon and as a sector of the economy, the nature of tourist experience, the planning of tourism destinations and attractions and responsible tourism futures.
With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular, you will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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