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Business School Of The Year

Looking to join a graduate training scheme or develop a career in tourism? Our ‘Business With’ courses develop broad business skills while also offering a subsidiary pathway (around 33%) that starts after the first year, giving you an extra edge in employability.

BA (Hons) Business with Tourism Management includes modules that develop your understanding of how tourism is operated, managed and developed in innovative ways. The course includes a field to Spain.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

Between your second and final years you can choose to spend an extra year on a work placement or studying in another country.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.

All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. This additional year can be spent undertaking a work placement, study abroad or a hybrid of the two.  Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation.  In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.

89% in work or further study within six months of graduating (Unistats 2016)

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Course Information

UCAS Code
N1NV BA/BWT

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Newcastle Business School

Location
Law and NBS Building, City Campus East

City
Newcastle

Start
September 2019

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management . Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

caption: Meet the team

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management. Speak to staff and students from the course and get a tour of the facilities.

Your tutors will use a variety of teaching methods including lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. To facilitate the essential learning that needs to take place outside of formal contact sessions, there will be directed learning tasks during every module.

Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have a Guidance Tutor with whom you can discuss academic or personal issues. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Assessments involve the application of business principles to solve problems, and assessment methods will include business reports, presentations and portfolios. In the final year there is an assessed dissertation or consultancy project.

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

caption: University Library

Business Facilities

Newcastle Business School delivers first class teaching in a world class environment.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management. Speak to staff and students from the course and get a tour of the facilities.

Northumbria’s strong research ethos is an essential aspect of how you will develop as a critical, reflective and independent thinker. Our enquiry-based, problem-solving approach to topics requires the acquisition of research skills like information literacy, sampling, statistical reporting and surveying. In the final year you will undertake a significant investigatory task in the form of either a dissertation or a consultancy project.

Throughout the course your learning will be directly impacted by the teaching team’s active research into their specialist subjects. Newcastle Business School was the eighth most improved business school in the 2014 Research Excellence Framework (REF). Our three signature research themes are digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific areas of research include financial crime, corporate reporting, social entrepreneurship, business ethics, and corporate social responsibility.

caption: Department Research

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management. Speak to staff and students from the course and get a tour of the facilities.

Employability is at the heart of our ‘Business With’ suite of courses, with every module reinforcing the transferable attributes that are necessary for graduate employment. In addition there are three modules that explicitly focus on career-development skills: Building Business Practice, Building Professional Practice, and Employability and Career Planning. These modules leverage the resources available at our Careers and Employment Service.

There will be opportunities to gain practical experience that gives you a further career edge. In your second year you can study for a semester in another country. Before your final year you can choose to spend an extra year on a work placement or studying elsewhere in the EU or in a country such as the USA, Australia or China. Throughout the course we encourage you to participate in the Business Clinic, joining a team of business students in giving advice to clients.

Newcastle Business School

Student Life

A great social scene can be found at the heart of our campuses, featuring award-winning bars and a huge range of clubs and societies to join you'll be sure to meet people who share your enthusiasms.

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management. Speak to staff and students from the course and get a tour of the facilities.

By the end of this course you’ll be in an excellent position to apply for graduate training schemes and graduate roles. Thanks to your specialist studies in tourism management you’ll have a particular edge in roles related to visitor attraction management, tourism destination planning and events. Tourism is one of the largest and most dynamic business sectors in the world.

If you decide to start your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

You can also undertake further study at postgraduate level with a course such as our Business with Hospitality and Tourism Management MSc.

Whatever you decide to do, you’ll have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.

Book an Open Day / Experience Business with Tourism Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Tourism Management. Speak to staff and students from the course and get a tour of the facilities.

Course in brief

Who would this Course suit?

This course is for people looking to launch a career within the tourism and events industries who want to combine broad-based business studies with a subsidiary pathway in tourism management. 

Entry Requirements 2018/19

Standard Entry

GCSE requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:
120-128 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level: 
From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:
Distinction, Distinction, Merit 

Scottish Highers:
BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher 

Irish Highers:
BBBBB  - ABBBB

IB Diploma:
120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:
Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations
The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level.

Applicants from the EU
Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

International applicants
The University is pleased to welcome international applicants from over 100 countries and considers a wide range of qualifications for entry to its programmes.  For specific information please visit our International Admissions pages here https://www.northumbria.ac.uk/international/international-admissions/ 

International applicants are also required to have one of the following English language qualifications with grades as shown below

  • A British      Council International English Language Testing System (IELTS) score of 6.0      (or above) with a minimum score in each component of Reading, Writing,      Listening and Speaking of 5.5
  • Pearson      Academic score of 54 (or above) with a minimum score in each component of      Reading, Writing, Listening and Speaking of 51

The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admissions Offic

Entry Requirements 2019/20

Standard Entry

GCSE Requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:

120-128 UCAS Tariff points including one or more of the following:

GCE and VCE Advanced Level:

From at least 2 GCE/VCE A Levels

Edexcel/BTEC National Extended Diploma:

Distinction, Distinction, Merit

Scottish Highers:

BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher

Irish Highers:

BBBBB  - ABBBB

IB Diploma:

120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A l

Plus one of the following:

  • International/English Language Requirements:

    Applicants from the EU:

    Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/

    International Qualifications:

    If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

    English Language Requirements:

    International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications<

Fees and Funding 2018/19 Entry

UK/EU Fee in Year 1: £9,250

For International course fees please visit Northumbria University Fees for 2018/19

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and costs are approximately £500. There is an international field trip on one of the Year 2 modules on this course, the costs of travel and accommodation is mainly covered by the Business School, but you may need to budget approximately £250 for additional meals. You may also need to pay a visa fee if required.

 

FUNDING INFORMATION

Further information on managing your money at university

Find out more about funding and scholarships for undergraduate study

Find out more about International discounts and scholarships

Find out more about about fee liability for your studies.

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and costs are approximately £500. There is an international field trip on one of the Year 2 modules on this course, the costs of travel and accommodation is mainly covered by the Business School, but you may need to budget approximately £250 for additional meals. You may also need to pay a visa fee if required.

FUNDING INFORMATION

Click here for UK undergraduate funding and scholarships information

Click here for International undergraduate funding and scholarships information

Click here for UK undergraduate tuition fee information

Click here for International undergraduate tuition fee information

Click here for additional costs which may be involved while studying

Click here for information on fee liability

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* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

How to Apply

Applications via UCAS

Most full-time and sandwich first degrees, extended degrees, DipHE and HND courses require that application is made through the Universities and Colleges Admissions Service (UCAS) Clearing House.

If you are at school or college, staff there will advise you on how to apply. If you are not at school or college, you can apply using the UCAS secure, web-based online application system ucasapply.

Applicants apply via UCAS apply wherever there is access to the internet, and full instructions and an online help facility is available. Application details can be checked and printed at any time, text for personal statements and references can be copied and pasted into applications from a word processing package, and applications can normally be processed by the relevant Clearing House within one working day once submitted. More details on apply can be found on the UCAS website at www.ucas.com.

  • The UCAS institution code for Northumbria University is NORTH N77

If you wish to defer your entry, you should ensure you indicate this in section 3i of the application form. Full details of application deadlines and the application fee can be found on the UCAS website. Please note, however, we are unable to consider applications for deferred entry to our Teacher Training, Nursing, Midwifery and Operating Department Practice programmes.

Application Deadlines

Equal consideration is given to all applications received at UCAS by 6.00pm on 15 January. Details of all UCAS deadlines can be found on the UCAS website www.ucas.com.

UCAS will accept applications up to 30 June, but we can only consider these if there are still vacancies in relevant subjects. You are advised to check with the University before applying for popular courses which may already be full. Candidates applying for any courses after early September must follow the UCAS Late Registration Procedure, and we will provide the appropriate form.

Decision Making Process

When we receive your application it will be forwarded to the Admissions Tutor who will consider your application in accordance with the University’s Admissions Policy.

Most subject areas do not require applicants to attend an interview as part of the selection procedure. However, if the standard procedure is to interview candidates, this is specified in the degree programme entrance requirements. Some courses, such as Health, Social Work and Teacher Training, require specific checks or requirements to be put in place during the normal selection process. These are detailed on the individual course details pages.

Fairness and Transparency

The University is committed to a system of admissions that ensures fairness, transparency and equal opportunities within the legal framework of the UK and best practice. All reasonable effort will be made to ensure that no prospective or existing student is unreasonably treated less favourably on the grounds of age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, gender, marital or parental/carer status, political belief or social or economic class, or any other type of discrimination.

What Happens Next

You will receive one of the following from UCAS or our Admissions Office:

  • Conditional offer which depends on you achieving certain grades from forthcoming examinations, completing relevant checks, or other requirements prior to entry. You may be asked to send us a copy of your certificates/qualifications once these have been received to enable us to confirm your offer. Not all examination results are sent to Universities via UCAS.
  • Unconditional offer if you have already satisfied entry requirements.
  • Reject your application.

Tuition Fee Assessment

Tuition fees are set at different levels for Home/EU and International Students. Before you begin your course the University must establish your tuition fee status. In many cases, the University will be able to make this assessment without requiring any additional information.

Guidance can be found on the UK Council for International Student Affairs (UKCISA) website www.ukcisa.org.uk to help you understand how Higher Education Institutions (HEI’s) make an assessment on your fee status.

Selection Process

Interviews

Applicants who may not have the standard entry qualifications are welcome to apply and may be interviewed. Some courses will interview as part of the selection process. This applies particularly to courses in art and design, teaching and health.

Health Screening

Applicants for Nursing, Midwifery, Physiotherapy, Occupational Therapy, Primary (Early Years) and Social Work will be required to complete a health questionnaire, and you may be required to attend a doctor or nurse assessment at the University Health Centre.

Prior to beginning your programme, all applicants to Nursing, Midwifery, Physiotherapy and Occupational Therapy are advised to start a course of Hepatitis B vaccinations, available from your own GP. In addition, Midwifery applicants must provide evidence before they commence training that they are immune to Hepatitis B or have Hepatitis B non-carried status.

Applicants to these courses who have had contact with MRSA in the previous 6 months may be asked to provide evidence that they are not colonised by submitting negative swabs results prior to commencement of training. Alternatively, you may be screened on commencement of the programme.

All applicants will receive vaccination screening at the University Health Centre on commencement of their programme.

Disclosure of Criminal Background

To help the University reduce the risk of harm or injury to any member of its community caused by the criminal behaviour of other students, it must know about any relevant criminal convictions an applicant has.

Relevant criminal convictions are only those convictions for offences against the person, whether of a violent or sexual nature, and convictions for offences involving unlawfully supplying controlled drugs or substances where the conviction concerns commercial drug dealing or trafficking. Convictions that are spent (as defined by the Rehabilitation of Offenders Act 1974) are not considered to be relevant and you should not reveal them - unless you are applying for one of the courses outlined within the following paragraph.

If you are applying for courses in teaching, health, social work and courses involving work with children or vulnerable adults, you must complete the section of your UCAS application form entitled ‘Criminal Convictions’. You must disclose anycriminal convictions, including spent sentences and cautions (including verbal cautions) and bindover orders. Further information on how to complete this section is available from the UCAS booklet ‘How to Apply’. For these courses, applicants are required to undergo police clearance for entry and will need to complete a Disclosure and Barring Service (DBS) enhanced disclosure form. 

The Disclosure and Barring Service (DBS) helps employers make safer recruitment decisions and prevent unsuitable people from working with vulnerable groups, including children. It replaces the Criminal Records Bureau (CRB) and Independent Safeguarding Authority (ISA). Access to the DBS checking service is only available to registered employers who are entitled by law to ask an individual to reveal their full criminal history, including spent convictions - also known as asking 'an exempted question'. The University is such a 'registered employer' and will send you the appropriate documents to fill in if you are offered a place in the course.

If you are convicted of a relevant criminal offence after you have applied, you must tell UCAS and the University. Do not send details of the offence; simply tell UCAS and the University that you have a relevant criminal conviction. You may then be asked to supply more details.

Anti-fraud Checks

Please note that both UCAS and the University follow anti-fraud procedures to detect and prevent fraudulent applications. If it is found that an applicant supplies a fraudulent application then it will be withdrawn.

Plagiarism

Applicants suspected of providing, or found to have provided, false information will be referred to UCAS if their application was made via UCAS. The same is true for applicants who are suspected of omitting, or found to have omitted, information that they are required to disclose according to UCAS regulations. Applications identified by UCAS’s Similarity Detection software to contain plagiarised material will be considered on an individual basis by Admissions Staff, taking into account the nature, relevance and importance of the plagiarism. The University reserves the right to cancel an application or withdraw any offer made if it is found that an application contains false, plagiarised or misleading information.

Extra

The Extra process enables applicants who have not been offered a place, or have declined all offers received, can use EXTRA to apply for other courses that still have vacancies before Clearing starts. The Extra process normally operates from late February until the end of June and Applicants should use the Course Search facility at UCAS to find which courses have vacancies.

Clearing

If you have not succeeded in gaining a place at your firm or insurance university, UCAS will send you details about Clearing, the procedure which matches course vacancies with students who do not have a university place. Information about degree vacancies at Northumbria is published in the national press; and you can also find information on our dedicated Clearing web pages during this period. We operate a Helpline - 0191 40 60 901 - throughout the Clearing period for enquiries about course vacancies.

Adjustment
If an applicant has both met and exceeded the conditions of their firmly accepted offer, they will have up to five calendar days from the time their place was confirmed (or A level results day, whichever is the later) to research places more appropriate to their performance. Applicants will have to nominate themselves for this system, and their eligibility will be confirmed by the institution they apply to adjust to.

Going to University from Care
Northumbria University is proud of its work in widening participation of young people and adults to university. We have recently been successful in being awarded the Frank Buttle Trust Quality Mark for Care Leavers in Higher Education. This mark was created to recognise institutions who go that extra mile to support students who have been in public care. To find out more, visit our Going to University from Care web page.

Disabled Students

Northumbria welcomes enquiries and applications from disabled students whether disability is due to mobility or sensory impairment, specific learning difficulties, mental health issues or a medical condition. Applications from disabled students are processed in the usual way, but applicants should declare their disability at the application stage so that the University can contact them to assess how to meet any support needs they may have. Disabled applicants may be invited to visit the University so that this can be done in person.

To find out more contact:
Disability Support Team
Tel +44 (0)191 227 3849 or
Minicom +44 (0)191 222 1051

International Students

The University has a thriving overseas community and applications from International students are welcome. Advice on the suitability of overseas qualifications is available from:

International Office
Northumbria University
Newcastle upon Tyne
NE1 8ST
UK
Email: international@northumbria.ac.uk
Tel +44 (0)191 227 4274
Fax +44 (0)191 261 1264

(However, if you have already applied to Northumbria and have a query, please contact internationaladmissions@northumbria.ac.uk or telephone 00 44 191 243 7906)

Provision of Information

The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.

Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4002 -

Financial Decision Making (Core, 20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision making processes.

You will initially explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Cost and revenue behaviour
• Break even analysis
• Costing (full and variable costing, activity-based costing and whole life-cycle costing)
• Budgeting and variance analysis
• Working capital management

Finally you will look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• Statements of cash flow
• Analysis and interpretation of financial statements using ratio analysis

More information

BM9400 -

Business Analysis for Decision Making (Core, 20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of quantitative analytical tools to support business decision making. The module is delivered to you using weekly lectures and IT workshops, the workshops principally concentrate of the development of your spreadsheet skills and interpretation of the analysis undertaken.

Within this module, you will cover nine main topics:

• Index numbers
• Linear programming
• Correlation and Regression;
• Time Series Analysis;
• Data Presentation
• Measures of Central Tendency and Dispersion
• Probability and the Normal Distribution
• Questionnaire Design and Sampling

The module will lead you to the development of basic analytical skills and confidence in handling numeric data using a spreadsheet. In doing so, it will expose you to a wide range of quantitative techniques for use in modelling, analysis and interpretation of business problems. You will become aware of the role of modelling as an aid to business problem solving. Furthermore, you will gain an understanding of the role of MS Excel as an aid to data analysis and the development of various business problem solving models.

On completing the module you will be able to select and apply the appropriate business techniques to support business problem solving in a variety of situations. You will have developed relevant IT skills to support the theoretical material introduced throughout the module. You will create, use and design appropriate spreadsheet models as well as use appropriate supporting software.

More information

GA4001 -

Academic Language Skills for Newcastle Business School (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9405 -

Managing People at Work (Core, 20 Credits)

This module aims to provide you with an introduction to the foundation theory and practice of management. It encourages you to understand the principal challenges facing managers and will give you an overview of the key themes within organisational behaviour (OB). Through weekly lectures you will be introduced to principles of OB and explore the relationships between theory and practice. In weekly seminars you will apply your understanding of theories and relevant research findings to Human Resources (HR) practice related case studies and draw connections to your own experiences of work. Issues you will discuss in this module may vary in order to reflect contemporary circumstances. Topics include:

• Introduction to OB and links to HR practice
• (Rational) organisation structure and work design
• Managing diverse groups and effective teams
• Sex and gender in management
• Managing culture
• Perception and Personality
• Motivation/ Reward/ Performance
• Ethics/ Leadership/ Followership
• Politics and decision making in organisations
• Managing conflict and change

The module will lead you to develop your own understanding of managerial challenges and skills necessary to tackle them. You will be challenged to reflect on your learning and how OB theories and relevant research findings have impacted on you and your journey in becoming a practicing manager. On completing the module you will understand theoretical foundations of OB and its links to HR practice. You will further critically reflect on your own views of management and HR practice. Such reflection will lead and align with your further personal development studies ‘Employability and Career Planning’ (HR9508) and ‘Human Resource Management’ (HR9510).

More information

MO9409 -

Operations and Integrated Supply Chain and Marketing Management (Core, 20 Credits)

This module intends to provide you with managerial and operational issues in business context. The module has a three dimensional approach towards business processes in which the operations, supply chain and marketing management principles, key strategies and issues will be underpinned with the element of considering the cross- functionality and integration of these business processes.
Therefore, within this module, you will learn different topics under two clusters in your lectures and seminars. There are main topics under Operations and Supply Chain Management and also the Marketing Management as below:

*Topics with the possibility of integration and interface approach between two clusters in their nature

Operations and Supply Chain management:
Introduction to Operations and Supply Chain Strategies
Operations Sustainability*
Quality Management*
Lean Management
Performance Measurement*
Operations Planning
Supply Network Management*
Supplier Development and Purchasing
Supply Chain Risk Management*
Logistics Management*
Sustainable Supply Chain management*
Capacity and Demand Management*

Marketing Management:
Marketing introduction: B2C verses B2B*
Market Environment Business-to-Business Environment: Customers, Organizations, and Markets*
Market Segmentation and segmentation strategies
Market Research
Product: Product Strategy, Product Positioning, Branding, and Product Line Strategies*
Developing the Product, Service, and Value of The Offering*
Price: Value-Based Pricing and Pricing Strategies
Place: Marketing Channels and Channel Mapping*
Promotion: Communicating with the Market
Promotion: Business-to-Business Selling*
Customer satisfaction and customer loyalty*


The module will lead you to understand and demonstrate the necessary theories, strategies and principles of operations, supply chain and marketing management in an integrated style to solve any business problem associated to these processes. The module will facilitate you with theoretical and practical understanding and knowledge to be able to demonstrate your real world problem solving skills in this module and also your experiential learning or business practice module.

On completing this module, you will be able to demonstrate knowledge and understanding of an integrated supply, demand and marketing managerial and operational issues and strategies alongside tools and techniques to solve issues in a business context with any size and in any sector.

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NX9410 -

Building Business Practice (Core, 20 Credits)

This module aims to provide you with the skills and abilities to tackle real life business problems and projects. These problems and research projects will be appropriate to your specific programme of study and will result in an extensive and flexible knowledge base.

There are six main focus areas based on:

An ability to demonstrate and apply an understanding of relevant theory from your professional /academic area where appropriate
Group Work skills (Team work)
Research Skills (Information Literacy)
Problem Solving Skills (Project Management)
Communication Skills
Self-Directed Learning.

On completion of this module you will have developed effective problem-solving skills, become an effective collaborator and team player and further developed self-directed, lifelong learning skills.

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SM9411 -

Global Business Environment (Core, 20 Credits)

The module is comprised of three blocks of material. The three blocks are:

Globalisation
This block will cover topics such as the process of globalisation, barriers to globalisation, the benefits and costs of globalisation for business,
international trade, analysis of the external business environment, corporate social responsibility issues in the global economy, etc.
Economics
This block will focus on the market forces of supply and demand, supply and demand elasticity, government policy, gross domestic product (GDP),
the consumer price index, a macroeconomic theory of the open economy, etc.
Economic Competitiveness
Topics covered in this block include foreign market entry modes, process of foreign direct investment, analytical frameworks for assessing national
competitiveness, the risk assessment for business decisions, etc.

At the end of the module you will be able to:

1. Identify and describe the main features, trends & influences of the global business environment on international organisations.
2. Analyse various global and/or international business contexts and how these affect the strategic development of industries, markets and organisations.
3. Apply basic macro-economic theory in an international business environment and use economic analysis to examine major social and economic issues in the UK and beyond.

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GA5001 -

Academic Language Skills for Newcastle Business School (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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HR9508 -

Employability & Career Planning (Core, 20 Credits)

This module gives you the skills and knowledge you need to successfully obtain an undergraduate placement and/or a graduate-level role when you leave university. It is specifically concerned with your employability and therefore includes opportunities each week to practice and develop skills in a safe and supportive environment. You will study a number of important topics such as career planning, writing CVs, cover letters and application forms, psychometric testing, competency-based interviews, assessment centres and current trends in recruitment and selection practice, including use of social media. When you complete this module, you will have the skills, ability, and confidence to make an impactful application to any employer. The module also supports you if you have a compulsory year abroad as part of your programme.

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HR9510 -

Human Resource Management (Core, 20 Credits)

“Human Resource Management” will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Professionals contribute to the strategic direction of the organisation. You will spend the first week developing a framework for personal skill development in Human Resource Management which you will then use each week when focusing on a specific topic.

Incorporating issues of ethical leadership and sustainability you will cover eleven main topics in Human Resource Management:

• Human Resources Service Delivery
• Recruitment and Selection
• Learning and Development
• Talent Management
• Equality and Diversity
• Managing Absence
• Performance Management
• Total Reward
• Employee Engagement
• Conflict in the Workplace
• Supporting Organisational Change

This module will provide you with the key theoretical arguments in Human Resource Management and on completion of the module you will have begun to identify and develop the skills and knowledge required to be a Human Resource Professional in today’s workplace.

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NX9523 -

Business Professional Practice (Core, 20 Credits)

This module aims to prepare you for your future studies at Level 6 and work-based learning. It focuses on developing your skills and abilities to critically assess, analyse and manage business-based problems and projects, with emphasis on a range of business models

The module will focus on specific discipline areas to support demonstration of understanding and application of relevant theory from your professional/academic area as appropriate. There also will be some opportunities to consider broader contemporary challenges for organisations in responding to changing practices of responsible and sustainable management.

On completion of the module you will have enhanced your problem-solving skills and will be able to manage complex projects. By focusing on advanced group and team working skills, research and complex problem solving skills, project management, communication skills and self-directed learning, you will also develop employability and leadership attributes, including set direction, engage, drive, collaborate, learn, innovate and act with integrity.

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NX9524 -

Digital Business (Core, 20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will in particular focus upon 3 core areas of business:
Digital Business Strategy: You will develop an understanding of the cost structures associated with using digital channels, different business models (including omni and multiple channel business strategies), distance issues around serving global markets and implications in terms of taxation and service delivery.
Marketing: In this part of the module you will consider changing consumer media consumption and behaviour; social media and m-commerce; customer relationship building in an online context, digital brand communities and performance metrics.
Supply Chain Management and Information Systems: You will also develop and appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance (e.g. web design and google analytics).

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NX9527 -

Newcastle Business School Study Abroad Semester (Optional, 60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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TM9535 -

Tourism Industry Operations and Management (Core, 20 Credits)

This module aims to provide you with the knowledge and a critical understanding of the management of tourism offerings both packaged and ‘depackaged’. The module analyses the pivotal role of principals, tour operators and destination management companies in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operationalising components and packages responsibly in host destinations.

You will examine contemporary tourism products and you will develop your analytical skills by exploring a range of products and services in both the specialized and mass tourism markets, and links with other sectors and service providers in the industry. You will utilise the knowledge gained from a field trip on which you will apply your theoretical knowledge of business practice and reflection on the experiences.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key administrative, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with particular attention being paid to the complex supply chain necessary in creating such products and events. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of tour operations and management organisations including the contracting of suppliers such as accommodation, transport and ancillary services. Your studies will highlight the importance of cost effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer services and customer relations within the associated legal and regulatory frameworks.

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TM9537 -

Understanding Tourism (Core, 20 Credits)

In this module you will develop a general understanding of tourism as both an economic and cultural practice. You will gain a basic familiarity with some of the main theories and concepts in tourism management. You will also become aware of the state of tourism in the 21st century as well as the different components that constitute the tourism complex including tourist, destinations and business.

Some of the topics you will cover include: understanding tourism, tourism demand and supply, tourist behaviour, attractions and destinations, the interrelationship between tourism, culture, Island tourism & the resort, environment and society and tourism impacts.

With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular you will learn to develop a sustained reasoned argument where you research and assess theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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NX9525 -

Newcastle Business School Work Placement Year (Optional, 120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional, 120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional, 60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional, 60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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HR9610 -

Critical Organizational Analysis (Core, 20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

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NX9624 -

Management Enquiry (Optional, 40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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NX9625 -

Dissertation (Optional, 40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

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NX9626 -

Undergraduate Consultancy Project (Optional, 40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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SM9627 -

Sustainable Strategies (Core, 20 Credits)

1. Understanding strategy as a concept and developing a broad perspective on different schools that comprise it.
2. Deliberate perspective: Examining the premises and application of design, planning and positioning. Examining the limitations and moorings and critiquing analytical frameworks, some of which have been delivered in level 4 and level 5. E.g. SWOT and SSWOT (sustainability SWOT), five forces, value chain, value activities (including a focus on social and environmental value) and generic strategies will be looked at in conjunction to build on prior discrete knowledge students will have of these concepts.
3. Emergent perspective: The premises of strategic learning, strategic leadership (including power), culture as some of the emergent perspectives.
4. Innovation, value creation and value appropriation from an ethics and broadly scoped sustainability perspective.
5. Understanding how delivering innovation has become the holy grail of firm pursuits, and how it relates with different stakeholders. This will include a perspective on the digital internet enabled environment to examine path breaking innovation at a macro level in interface with firm capabilities to survive, adapt and sustain growth.
6. A stakeholder view on sustainability: Understanding the wider set of stakeholders that business organisations need to keep in perspective & how it affects long run sustainability.

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TM9635 -

Business, Sports and Mega Events (Core, 20 Credits)

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.

Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.

Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

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TM9636 -

Innovation and Creativity in Tourism, Hospitality and Events (Core, 20 Credits)

You will initially learn about consumer behaviour in tourism, hospitality and event (THE) consumption. You will evaluate why this has changed in recent years and consider the market development into a more experienced, knowledgeable consumer demanding specialised, sophisticated and segmented products. You will learn about how THE consumers make purchase decisions utilising models of decision making theory.
You will progress, learning what categories of THE innovation are being developed; product and service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations in the THE sector. You will evaluate the notion of the entrepreneur and niche products. You will learn the importance of effective experience management. Having learnt the basic fundamentals behind consumer behaviour and the importance of new product development and innovative and creative service products you will move on to cover the following topic areas from a management, marketing, operational and strategic perspective:

• Health tourism
• Innovative packaging in THE
• Tailor made tourism
• THE for the ‘grey market’
• Wedding THE
• Ski tourism
• Adventure tourism
• Nature tourism
• Rural and farm tourism innovation
• Volunteer tourism
• Event Innovation
• Creative Attractions
• Sustainability in THE
• Innovations in marketing destinations and events
• Innovation in restaurants and hotels

The module concludes by reflecting on practice and developments in THE SME’s (small, medium size enterprises) and makes a comparison with operations and practice in larger organisations and how innovative products are developed within these organisations.

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