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This programme introduces you to the world of Business whilst allowing you to combine key business subjects with functional areas. It equips students with a clear understanding of the management challenges in this sector, and prepares them for managerial posts in the hospitality and tourism industries.

The relevance, rigour and internationalisation of the course are set to meet some of the highest and most demanding levels of accreditation. The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.

This programme is delivered entirely at Kaplan in Singapore and is offered as Part Time and Full Time mode of study.

If you would like to apply or for further information please visit the Kaplan website. For any specific queries relating directly to Northumbria please contact tne@northumbria.ac.uk.

This programme introduces you to the world of Business whilst allowing you to combine key business subjects with functional areas. It equips students with a clear understanding of the management challenges in this sector, and prepares them for managerial posts in the hospitality and tourism industries.

The relevance, rigour and internationalisation of the course are set to meet some of the highest and most demanding levels of accreditation. The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015.

This programme is delivered entirely at Kaplan in Singapore and is offered as Part Time and Full Time mode of study.

If you would like to apply or for further information please visit the Kaplan website. For any specific queries relating directly to Northumbria please contact tne@northumbria.ac.uk.

Course Information

Level of Study
Undergraduate

Mode of Study
16 months

Location
Various Locations

City
Newcastle

Start
September or March

Fee Information

Module Information

Entry Requirements 2021/22

Standard Entry

For information on entry requirements please visit the Kaplan website

Entry Requirements 2022/23

Standard Entry

For information on entry requirements please visit the Kaplan website

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9508 -

Employability & Career Planning (Core,20 Credits)

This module gives you the skills and knowledge you need to successfully obtain an undergraduate placement and/or a graduate-level role when you leave university. It is specifically concerned with your employability and therefore includes opportunities each week to practice and develop skills in a safe and supportive environment. You will study a number of important topics such as career planning, writing CVs, cover letters and application forms, psychometric testing, competency-based interviews, assessment centres and current trends in recruitment and selection practice, including use of social media. When you complete this module, you will have the skills, ability, and confidence to make an impactful application to any employer. The module also supports you if you have a compulsory year abroad as part of your programme.

More information

HR9510 -

Human Resource Management (Core,20 Credits)

“Human Resource Management” will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Professionals contribute to the strategic direction of the organisation. You will spend the first week developing a framework for personal skill development in Human Resource Management which you will then use each week when focusing on a specific topic.

Incorporating issues of ethical leadership and sustainability you will cover eleven main topics in Human Resource Management:

• Human Resources Service Delivery
• Recruitment and Selection
• Learning and Development
• Talent Management
• Equality and Diversity
• Managing Absence
• Performance Management
• Total Reward
• Employee Engagement
• Conflict in the Workplace
• Supporting Organisational Change

This module will provide you with the key theoretical arguments in Human Resource Management and on completion of the module you will have begun to identify and develop the skills and knowledge required to be a Human Resource Professional in today’s workplace.

More information

NX9523 -

Business Professional Practice (Core,20 Credits)

This module aims to prepare you for your future studies at Level 6 and work-based learning. It focuses on developing your skills and abilities to critically assess, analyse and manage business-based problems and projects, with emphasis on a range of business models

The module will focus on specific discipline areas to support demonstration of understanding and application of relevant theory from your professional/academic area as appropriate. There also will be some opportunities to consider broader contemporary challenges for organisations in responding to changing practices of responsible and sustainable management.

On completion of the module you will have enhanced your problem-solving skills and will be able to manage complex projects. By focusing on advanced group and team working skills, research and complex problem solving skills, project management, communication skills and self-directed learning, you will also develop employability and leadership attributes, including set direction, engage, drive, collaborate, learn, innovate and act with integrity.

More information

NX9524 -

Digital Business (Core,20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will in particular focus upon 3 core areas of business:
Digital Business Strategy: You will develop an understanding of the cost structures associated with using digital channels, different business models (including omni and multiple channel business strategies), distance issues around serving global markets and implications in terms of taxation and service delivery.
Marketing: In this part of the module you will consider changing consumer media consumption and behaviour; social media and m-commerce; customer relationship building in an online context, digital brand communities and performance metrics.
Supply Chain Management and Information Systems: You will also develop and appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance (e.g. web design and google analytics).

More information

TM9535 -

Tourism Industry Operations and Management (Core,20 Credits)

This module aims to provide you with the knowledge and a critical understanding of the management of tourism offerings both packaged and ‘depackaged’. The module analyses the pivotal role of principals, tour operators and destination management companies in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operationalising components and packages responsibly in host destinations.

You will examine contemporary tourism products and you will develop your analytical skills by exploring a range of products and services in both the specialized and mass tourism markets, and links with other sectors and service providers in the industry. You will utilise the knowledge gained from a field trip on which you will apply your theoretical knowledge of business practice and reflection on the experiences.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key administrative, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with particular attention being paid to the complex supply chain necessary in creating such products and events. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of tour operations and management organisations including the contracting of suppliers such as accommodation, transport and ancillary services. Your studies will highlight the importance of cost effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer services and customer relations within the associated legal and regulatory frameworks.

More information

TM9537 -

Understanding Tourism (Core,20 Credits)

In this module you will develop a general understanding of tourism as both an economic and cultural practice. You will gain a basic familiarity with some of the main theories and concepts in tourism management. You will also become aware of the state of tourism in the 21st century as well as the different components that constitute the tourism complex including tourist, destinations and business.

Some of the topics you will cover include: understanding tourism, tourism demand and supply, tourist behaviour, attractions and destinations, the interrelationship between tourism, culture, Island tourism & the resort, environment and society and tourism impacts.

With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular you will learn to develop a sustained reasoned argument where you research and assess theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

More information

HR0388 -

Academic and Career Development (Optional,20 Credits)

You will learn advanced academic skills; such as how to use structured approaches to read, note-making, research and writing, transferable skills to ensure academic success in all your other academic modules and enabling you to conduct a critical literature review of employability, graduate marked place informed by career theory (see themes 1,2 and 3 below). Then using advanced research skills, theory and self-assessment tools you will learn how to and choose and apply for a relevant job role and career path, in turn enhancing your employability and transferable academic skills (themes 4 and 5). Finally, you will conclude the module by designing a complete set of graduate application tools for the job role and career chosen and will experience a no of recruitment exercises such as interviews, group exercises and self-branding and presentation to further develop your employability, academic performance and career management skills. The module will be concluded with a theoretical session and a number of practical exercises designed to develop your self-confidence and employability (theme 6).

Theme 1 – Introduction and advanced study skills
1. Introduction to advanced study skills and career development.
2. Searching for and critically evaluating academic and professional sources.
3. Critical analysis of information and data.
Theme 2 – Understanding the graduate labour market and employers
4. Understanding the global graduate labour market.
Theme 3 – What employers want from graduates and how to achieve it?
5. Enhance business awareness, networking, cultural sensitivity and global mind sets.
Theme 4 – Choose career path
6. Understanding and choosing suitable career paths.
Theme 5 – Design career personal development plan
7. Design a career personal development plan using the NU (ELA) framework.
Theme 6 - Recruitment, selection and employability/application tools
8. An introduction to recruitment and selection processes.
9. Development of skills and tools to enable students to demonstrate effective self-presentation.
10. Develop techniques and practice to excel at interviews.
11. Self-confidence and Employability: Conclusions and introduction to the extended critical literature review module that follows.
12. Assignment surgery

More information

HR9610 -

Critical Organizational Analysis (Core,20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

More information

NX0328 -

Contemporary Issues in Business (Optional,20 Credits)

On this module, you will learn about critical thinking and reflection, and doing so, you will develop the necessary critical skills to perform both of these effectively as a learner in higher education. You will learn about the necessary academic skills required to undertake a critical review of existing literature on a contemporary issue within the business and management disciplines. On completing this, you will be able to a critical literature review on a subject appropriate to your degree programme.

Here, you will be introduced to the module, before identifying how to select a contemporary issue within business and management. You will learn about the development of critical thinking and what is meant by a literature review as well as the importance of being able to write a literature review.

You will learn how to get started in this development; by searching for sources and developing essential research skills including reviewing literature and critical evaluation, before going onto develop you own critical literature review which represents the module assessment.

More information

NX9625 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

More information

SM9636 -

Strategic Management for Sustainable Leadership (Core,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

TM9635 -

Business, Sports and Mega Events (Core,20 Credits)

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.

Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.

Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

More information

TM9636 -

Innovation and Creativity in Tourism, Hospitality and Events (Core,20 Credits)

You will initially learn about consumer behaviour in tourism, hospitality and event (THE) consumption. You will evaluate why this has changed in recent years and consider the market development into a more experienced, knowledgeable consumer demanding specialised, sophisticated and segmented products. You will learn about how THE consumers make purchase decisions utilising models of decision making theory.
You will progress, learning what categories of THE innovation are being developed; product and service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations in the THE sector. You will evaluate the notion of the entrepreneur and niche products. You will learn the importance of effective experience management. Having learnt the basic fundamentals behind consumer behaviour and the importance of new product development and innovative and creative service products you will move on to cover the following topic areas from a management, marketing, operational and strategic perspective:

• Health tourism
• Innovative packaging in THE
• Tailor made tourism
• THE for the ‘grey market’
• Wedding THE
• Ski tourism
• Adventure tourism
• Nature tourism
• Rural and farm tourism innovation
• Volunteer tourism
• Event Innovation
• Creative Attractions
• Sustainability in THE
• Innovations in marketing destinations and events
• Innovation in restaurants and hotels

The module concludes by reflecting on practice and developments in THE SME’s (small, medium size enterprises) and makes a comparison with operations and practice in larger organisations and how innovative products are developed within these organisations.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

HR9508 -

Employability & Career Planning (Core,20 Credits)

This module gives you the skills and knowledge you need to successfully obtain an undergraduate placement and/or a graduate-level role when you leave university. It is specifically concerned with your employability and therefore includes opportunities each week to practice and develop skills in a safe and supportive environment. You will study a number of important topics such as career planning, writing CVs, cover letters and application forms, psychometric testing, competency-based interviews, assessment centres and current trends in recruitment and selection practice, including use of social media. When you complete this module, you will have the skills, ability, and confidence to make an impactful application to any employer. The module also supports you if you have a compulsory year abroad as part of your programme.

More information

HR9510 -

Human Resource Management (Core,20 Credits)

“Human Resource Management” will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Professionals contribute to the strategic direction of the organisation. You will spend the first week developing a framework for personal skill development in Human Resource Management which you will then use each week when focusing on a specific topic.

Incorporating issues of ethical leadership and sustainability you will cover eleven main topics in Human Resource Management:

• Human Resources Service Delivery
• Recruitment and Selection
• Learning and Development
• Talent Management
• Equality and Diversity
• Managing Absence
• Performance Management
• Total Reward
• Employee Engagement
• Conflict in the Workplace
• Supporting Organisational Change

This module will provide you with the key theoretical arguments in Human Resource Management and on completion of the module you will have begun to identify and develop the skills and knowledge required to be a Human Resource Professional in today’s workplace.

More information

NX9523 -

Business Professional Practice (Core,20 Credits)

This module aims to prepare you for your future studies at Level 6 and work-based learning. It focuses on developing your skills and abilities to critically assess, analyse and manage business-based problems and projects, with emphasis on a range of business models

The module will focus on specific discipline areas to support demonstration of understanding and application of relevant theory from your professional/academic area as appropriate. There also will be some opportunities to consider broader contemporary challenges for organisations in responding to changing practices of responsible and sustainable management.

On completion of the module you will have enhanced your problem-solving skills and will be able to manage complex projects. By focusing on advanced group and team working skills, research and complex problem solving skills, project management, communication skills and self-directed learning, you will also develop employability and leadership attributes, including set direction, engage, drive, collaborate, learn, innovate and act with integrity.

More information

NX9524 -

Digital Business (Core,20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will in particular focus upon 3 core areas of business:
Digital Business Strategy: You will develop an understanding of the cost structures associated with using digital channels, different business models (including omni and multiple channel business strategies), distance issues around serving global markets and implications in terms of taxation and service delivery.
Marketing: In this part of the module you will consider changing consumer media consumption and behaviour; social media and m-commerce; customer relationship building in an online context, digital brand communities and performance metrics.
Supply Chain Management and Information Systems: You will also develop and appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance (e.g. web design and google analytics).

More information

TM9535 -

Tourism Industry Operations and Management (Core,20 Credits)

This module aims to provide you with the knowledge and a critical understanding of the management of tourism offerings both packaged and ‘depackaged’. The module analyses the pivotal role of principals, tour operators and destination management companies in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operationalising components and packages responsibly in host destinations.

You will examine contemporary tourism products and you will develop your analytical skills by exploring a range of products and services in both the specialized and mass tourism markets, and links with other sectors and service providers in the industry. You will utilise the knowledge gained from a field trip on which you will apply your theoretical knowledge of business practice and reflection on the experiences.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key administrative, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with particular attention being paid to the complex supply chain necessary in creating such products and events. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of tour operations and management organisations including the contracting of suppliers such as accommodation, transport and ancillary services. Your studies will highlight the importance of cost effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer services and customer relations within the associated legal and regulatory frameworks.

More information

TM9537 -

Understanding Tourism (Core,20 Credits)

In this module you will develop a general understanding of tourism as both an economic and cultural practice. You will gain a basic familiarity with some of the main theories and concepts in tourism management. You will also become aware of the state of tourism in the 21st century as well as the different components that constitute the tourism complex including tourist, destinations and business.

Some of the topics you will cover include: understanding tourism, tourism demand and supply, tourist behaviour, attractions and destinations, the interrelationship between tourism, culture, Island tourism & the resort, environment and society and tourism impacts.

With this module you will develop critical, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels. In particular you will learn to develop a sustained reasoned argument where you research and assess theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

More information

HR0388 -

Academic and Career Development (Optional,20 Credits)

You will learn advanced academic skills; such as how to use structured approaches to read, note-making, research and writing, transferable skills to ensure academic success in all your other academic modules and enabling you to conduct a critical literature review of employability, graduate marked place informed by career theory (see themes 1,2 and 3 below). Then using advanced research skills, theory and self-assessment tools you will learn how to and choose and apply for a relevant job role and career path, in turn enhancing your employability and transferable academic skills (themes 4 and 5). Finally, you will conclude the module by designing a complete set of graduate application tools for the job role and career chosen and will experience a no of recruitment exercises such as interviews, group exercises and self-branding and presentation to further develop your employability, academic performance and career management skills. The module will be concluded with a theoretical session and a number of practical exercises designed to develop your self-confidence and employability (theme 6).

Theme 1 – Introduction and advanced study skills
1. Introduction to advanced study skills and career development.
2. Searching for and critically evaluating academic and professional sources.
3. Critical analysis of information and data.
Theme 2 – Understanding the graduate labour market and employers
4. Understanding the global graduate labour market.
Theme 3 – What employers want from graduates and how to achieve it?
5. Enhance business awareness, networking, cultural sensitivity and global mind sets.
Theme 4 – Choose career path
6. Understanding and choosing suitable career paths.
Theme 5 – Design career personal development plan
7. Design a career personal development plan using the NU (ELA) framework.
Theme 6 - Recruitment, selection and employability/application tools
8. An introduction to recruitment and selection processes.
9. Development of skills and tools to enable students to demonstrate effective self-presentation.
10. Develop techniques and practice to excel at interviews.
11. Self-confidence and Employability: Conclusions and introduction to the extended critical literature review module that follows.
12. Assignment surgery

More information

HR9610 -

Critical Organizational Analysis (Core,20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

More information

NX0328 -

Contemporary Issues in Business (Optional,20 Credits)

On this module, you will learn about critical thinking and reflection, and doing so, you will develop the necessary critical skills to perform both of these effectively as a learner in higher education. You will learn about the necessary academic skills required to undertake a critical review of existing literature on a contemporary issue within the business and management disciplines. On completing this, you will be able to a critical literature review on a subject appropriate to your degree programme.

Here, you will be introduced to the module, before identifying how to select a contemporary issue within business and management. You will learn about the development of critical thinking and what is meant by a literature review as well as the importance of being able to write a literature review.

You will learn how to get started in this development; by searching for sources and developing essential research skills including reviewing literature and critical evaluation, before going onto develop you own critical literature review which represents the module assessment.

More information

NX9625 -

Dissertation (Optional,40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

More information

SM9636 -

Strategic Management for Sustainable Leadership (Core,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

TM9635 -

Business, Sports and Mega Events (Core,20 Credits)

Business, sport and mega events are a key part of the economic life of many destinations. The planning, organising and managing of business and sports events is therefore an increasingly important industry. In this module you will develop both a critical and practical understanding of this growing sector of tourism and events management.

First, you will learn about the range and reach of business tourism, focussing primarily on the MICE industry (meetings, conferences, exhibitions, incentive travel and corporate events). You will examine the nature and scope of the MICE industry from a national and international perspective. You will also learn how to develop management strategies for the effective planning and management of MICE events.

Second, you will learn about the myriad forms and impacts of sports tourism including mega-events. The module will cover a range of sport events within an international context from major sporting events such as the Olympic to smaller local events like the Great North run. Consideration will also be given to current issues and trends such as impacts and legacies and the broadcasting of sport events, appraising likely future demand and developments worldwide.

Third, you will develop specialist knowledge of the latest management strategies for the planning, implementation, operation and control of events, which you will subsequently apply to real life situations. The areas covered include the conceptualisation, operational, and evaluation. Through the examining of real life situations, you will identify and explain key operational quality issues as well present and potential impacts.

More information

TM9636 -

Innovation and Creativity in Tourism, Hospitality and Events (Core,20 Credits)

You will initially learn about consumer behaviour in tourism, hospitality and event (THE) consumption. You will evaluate why this has changed in recent years and consider the market development into a more experienced, knowledgeable consumer demanding specialised, sophisticated and segmented products. You will learn about how THE consumers make purchase decisions utilising models of decision making theory.
You will progress, learning what categories of THE innovation are being developed; product and service, technical, process innovation, managerial/management, marketing, and institutional innovation. You will examine the benefits of innovation and creative product development for organisations in the THE sector. You will evaluate the notion of the entrepreneur and niche products. You will learn the importance of effective experience management. Having learnt the basic fundamentals behind consumer behaviour and the importance of new product development and innovative and creative service products you will move on to cover the following topic areas from a management, marketing, operational and strategic perspective:

• Health tourism
• Innovative packaging in THE
• Tailor made tourism
• THE for the ‘grey market’
• Wedding THE
• Ski tourism
• Adventure tourism
• Nature tourism
• Rural and farm tourism innovation
• Volunteer tourism
• Event Innovation
• Creative Attractions
• Sustainability in THE
• Innovations in marketing destinations and events
• Innovation in restaurants and hotels

The module concludes by reflecting on practice and developments in THE SME’s (small, medium size enterprises) and makes a comparison with operations and practice in larger organisations and how innovative products are developed within these organisations.

More information

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

tne@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints




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