KC6012 - Graduate Enterprise

The module includes a combination of methods to support learning, including guest speaker sessions, meeting with entrepreneurs, theoretical debates, and guided learning. Topics will normally be introduced in lectures and explored through real world examples and practical exercises (helping you develop the knowledge and understanding needed) and guided learning activities. You will be encouraged to develop your independent learning skills to explore further in the subject area.

For academic year 2020/21, the module will employ a hybridised approach, where lectures and discussion sessions will take place online, and the practical seminars will take place on campus. For students who are unable to attend any face-to-face taught sessions, then you will be able to access all of the learning materials virtually. In this case, you will follow lectures via webcasts and attend online seminars / workshops. The use of Blackboard Collaborate (or similar) will be employed to enable this. Where necessary, group work will be carried out remotely.

You will be given advice and feedback on your work and progress during the timetabled classes. In addition, the eLP (electronic learning portal module) blackboard is used to provide extensive support materials.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
MLO1 You will be able to critically evaluate the position of small businesses within the economy, act upon strategies to address problems, and exploit opportunities relevant to new small business ventures

Intellectual / Professional skills & abilities:
MLO2 You will be able to identify and apply the functional competencies, specialist and management skills required by the entrepreneur

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MLO3 You will be able to relate the position of a small enterprise within the economy, recognising modern trends in the business world that are impacting on business creation and operations

Summative assessment against the Module Learning Outcomes will be:

1) A group prepared Business Plan (suggested length around 20 pages, depending on the nature of the business idea chosen), and group presentation of the business proposition (MLO1m MLO2)

2) An individual Personal Log (2000 words) with supporting portfolio evidence (MLO2, MLO3)

You will be given formative feedback during the portfolio building stages of the module delivery. You will develop a reflective log based on the teaching components of the syllabus. It is expected that your business plan will be finalised based on tutor feedback, and personal reflection.

Criteria will be provided to enable you to understand what is expected, and how you will be assessed on your performance. You are required to demonstrate self-reflection and reflective practice where appropriate.

Feedback on your summative performance in this module will be provided as follows: Your assessment will be returned to you with annotated comments directly related to the assessment task. You will also be provided with a written comment on actions to be taken to improve performance in assessment overall.

You should be aware that all feedback can, and will, occur in any communication with an academic tutor.

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This innovative module equips you with a critical understanding of the enterprise economy and the digital business ecosystem. Working in teams, you will cover every stage of the business development lifecycle, from ideation to product delivery. You will receive support and guidance from business mentors and guest speakers, while lectures, debates and guided learning activities introduce you to the necessary business and management competences. Subjects covered include entrepreneurship, ideas generation, planning and finance, marketing, e-commerce, public relations and effective presentation. You will be assessed on your team’s business planning and pitching, as well as your own self-reflective log.