DE6012 - Final Major Project - Part I

What will I learn on this module?

You will elect a brief from a design competition/collaborating industry partners to challenge your design knowledge and skills in a competitive environment. The briefs are selected/constructed carefully to facilitate your learning in pursuit of the learning outcomes of the module.

Working on the design competition/collaborating industry briefs is excellent preparation for the other projects you will undertake later in your final year, as they challenge your understanding and knowledge of design contexts, research methods, and, your abilities to develop and communicate creative solutions to a high standard. They will also give you the chance to gain recognition for your work through shortlisting and/or being awarded a prize.

Alongside this project you will conceptualise and realise the first phase of a self-determined industrial design project, building on the skills, knowledge, and, understanding that you have gathered over the previous three years of the programme. This part will be more exploratory in nature.

You will conduct primary and secondary research to help you further understand audiences and markets and inform your strategy and direction. The project may also work towards a concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures or minority groups. Alternatively, the project may be more evaluative in nature, based upon predetermined aims explored through a recognised design process and its solution.

It is intended that your chosen topic and approach will support your career/specialism aspirations.

How will I learn on this module?

Learning and teaching strategies on design for Industry encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating design practice with academic and intellectual skills.

The exploration of theories, concepts and processes enable you to display evidence of creative thinking through the exploration and communication of strategies whilst refining your project brief. This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness. You are encouraged to be an active participant in a collaborative studio culture (where the studio is both the physical environment and its online, virtual counterpart).

You are encouraged to advance your visual literacy and explore current issues and debates. Weekly peer group sessions, will help you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic. Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas to a variety to peers, tutorial staff and external collaborators. Sessions may take place either on campus or via online platforms.

How will I be supported academically on this module?

• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries

• Students experience a range of teaching, learning and assessment methods and course work is largely project based

• Modules are delivered through a combination of lectures, group tutorials and sign-up studio and workshop activity. Delivery may be on campus or via online platforms.

• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.

• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning

• English language support is provided for international students

• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.

• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices

• Visiting professionals support relevant and current practice

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
MK6.1 - Demonstrate an understanding of a complex topic through the development of a well-resolved design proposition.

MK6.2 - Acquire a depth of knowledge and understanding of a complex topic through design practice enquiry.

Intellectual / Professional skills & abilities:
MI6.1 – Demonstrate design practices to a professional standard in the undertaking of a creative research process.

MI6.2 - Employ communication techniques in order to exhibit a creative research process and a well-resolved design proposition to a professional standard.


Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MP6.1 - Explore and respond to ambiguous, uncertain, and, unfamiliar contexts during a design project.

MP6.2 - Demonstrate independent thinking around social, cultural, and, ideological themes in the creation and undertaking of a self-directed design project.

How will I be assessed?

The work submitted will be assessed in the following ways;

Formative feedback will be received from tutors and peers during studio and workshop engagement.

Tutorials and interim reviews will be timetabled at regular intervals during the project to provide a framework for progression of design practice and to support reflection and the development of solutions. Feedback will be tailored to the stage of the project, e.g. initial feedback will be focused around the understanding of the problem space and broader context. As the project develops feedback will be more concerned with the definition of a design direction and refinement of potential solutions as concepts are developed and iterated.


Summative assessment
For the introductory project, work will be submitted in accordance with the brief e.g. presentation documents in a specified size, but may include other media including photography of physical models and/or mock-ups, digital artefacts, images, written content, video, animations etc. This component represents 40% of the marks available for this module.

For Part I of the Final Major Project, the submission will take the form of 8 A3 presentation boards and supporting material which may consist of any combination of the following: booklets, photography of physical models and/or mock-ups and videos/animations. Work will be assessed holistically against the learning outcomes with consideration of the brief and how well the student has understood the context, gathered and considered research material, developed creative solutions and communicated the proposal to an audience. This component represents 60% of the marks available for this module.

Pre-requisite(s)

Level 5 modules

Co-requisite(s)

N/A

Module abstract

The first component of this module takes the form of an introductory project that gives you the chance to work towards a competition brief OR brief set by a collaborating organisation. These briefs will challenge your understanding and knowledge of design contexts, research methods, and, your abilities to develop and communicate creative solutions to a high standard. They may also give you the chance to gain recognition for your work through shortlisting or being awarded a prize; a valuable addition to your portfolio. Deliverables on this component may be digital only (eg. renders) or a combination of digital and physical (e.g., renders and models). You will be given specific guidance in the brief and advised by your tutor.

For the second component you will conceptualise and realise the first phase of a self-determined industrial design project; employing the culmination of skills you have developed over the previous three years of study. This phase will be more exploratory in nature and include conducting primary and secondary research to further understand audiences and markets, and, inform your strategy and direction. The project may also work towards a concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures or minority groups. Alternatively, the project may be more evaluative in nature, based upon predetermined aims explored through a recognised design process and its solution.

Your chosen topic and approach will support your career/specialism aspirations.

Course info

UCAS Code W240

Credits 40

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2021 or September 2022

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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