AD3025 - Product Design - Foundation

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What will I learn on this module?

During this module, you will have the opportunity to gain an understanding of the disciplines and appreciate their position within the design profession. There will be an introduction to the design process relevant to producing Product Design and 3D Design products and services in a professional environment. You will undertake design research necessary to successfully completing the design briefs along with enhanced drawing skills, sketch generation and initial concept model-making. You will gain a familiarisation into the communication and presentation process of your work to a profession level for your portfolio and assessment. You will have the opportunity to work both individually and as part of a team to further your knowledge and creativity, learning from each other’s design practices and innovation through experimentation, design iteration and production, discussions and evaluation.

How will I learn on this module?

Through directed and self-directed approaches around a range of studio, workshops, tutorials and seminars and you will produce a portfolio of work that documents the design projects and the key aspects of the discipline. Academic staff from across the department will give presentations on their design practice and relevant research activities outlining the range and reach of this creative design discipline through a number of diverse design case studies. This research-rich and research-informed environment for learning will enable you to gain an appreciation for the wider contexts within which design is practices, furthering your knowledge and development.
There will be site visits to experience key product demonstrations, product design shows and exhibitions to help provide context for the module. This module is the entry to the programme and introduces you to a 2-dimensional and 3-dimensional aspect of design activity, but encourages you to consider the way that designed products and 3 dimensional design influences the wider environment. You will be given formative feedback on the progress of your work to support your development towards a final output to be assessed at the end of the module. Work from this module will form part of your exhibition at the end of semester 2.

How will I be supported academically on this module?

You will be supported through guided studio and workshop activity by your academic tutors and technical support staff.
The module handbook provides you with details of sessions, reading lists and assessment criteria. Teaching and learning materials are made available to you on the e-learning portal. The module tutors will be available in taught sessions, as well as in feedback and consultation hours and on email, to discuss any queries or concerns you may have about how to succeed on the module. Moreover, feedback on formative work and the first summative assessments will also serve as ‘feed forward’, giving you guidance on how to improve during the module.
In addition, you have a designated Personal Guidance Tutor throughout the entire duration of your programme. The academic side of the Personal Guidance Tutor’s role includes:

• monitoring your ongoing academic progress
• helping you to develop self-reflection skills necessary for continuous academic development
• directing you to further available services which can help them with their academic skills (e.g. Library’s Skills Plus)

You are advised to see your Personal Guidance Tutor at least twice each semester to review your academic progress.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding
1. Demonstrate your awareness of widely recognised theoretical, technical and professional practices in Product Design and an understanding of how they both inform and give context to your work.

Intellectual / Professional skills & abilities
2. Demonstrate appropriate use of fundamental principles of design in your conceptualisation of products.

3. Demonstrate your ability to balance considerations of form and function in the realisation of 3D designs.

Personal Values Attributes
4. Demonstrate your commitment to studies and learning by engaging in strategic conversations with tutors, peers and craftsmen.

How will I be assessed?

Formative Assessment
Formative feedback is provided as an integral part of teaching and learning sessions, which may take the form of individual or small group critiques that include tutor and peer review.

Summative Assessment
Portfolio submission of research, design development and a final presentation of design work (MLO1, 2, 3).

Demonstrate that this is based on the processes of design and is enquiry led (MLO1, 2, 3).

Portfolio submission and evidence/documentation of studio/ workshop-based activities that are linked to the development of creative and technical skills (MLO 2 and 3, 4).

Pre-requisite(s)

N/A

Co-requisite(s)

AD3023 40 YL Design Portfolio Skills

Module abstract

The Product Design module is an introduction to the fundamentals of both Product Design and 3D Design. This will allow you to gain a basic introduction and overview into the creative tools, skills, design process and confidence to explore Product Design / 3D Design as a potential route for further study. Drawing on the research practices of staff and using Technology Enhanced Learning, specialist design staff will guide your knowledge and understanding of practice-based learning through hands-on experimentation supplemented by sketching and model-making (at an introductory level) to inform your design direction and design development. The module is designed to grow your understanding and knowledge of objects, forms and function through a series of short Product Design and 3D Design briefs delivered by friendly tutors and technicians with extensive industry backgrounds and knowledge. The module will culminate in a summative presentation of work exhibition at the end of the course. The module will help you to develop your understanding of the disciplines and give you confidence to pursue this as a specialist topic at a higher level. Work completed in this module will help you to gain entry into subject-related undergraduate programmes which represent pathways to employment and a career in design.

What will I learn on this module?

During this module, you will have the opportunity to gain an understanding of the disciplines and appreciate their position within the design profession. There will be an introduction to the design process relevant to producing Product Design and 3D Design products and services in a professional environment. You will undertake design research necessary to successfully completing the design briefs along with enhanced drawing skills, sketch generation and initial concept model-making. You will gain a familiarisation into the communication and presentation process of your work to a profession level for your portfolio and assessment. You will have the opportunity to work both individually and as part of a team to further your knowledge and creativity, learning from each other’s design practices and innovation through experimentation, design iteration and production, discussions and evaluation.

Course info

UCAS Code W270

Credits 20

Level of Study Undergraduate

Mode of Study 1 year full-time followed by a further 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020 or September 2021

Fee Information

Module Information

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