SM9738 - Innovation in Digital Markets

What will I learn on this module?

This module aims to expose students to main concepts, frameworks and theoretical debates in innovation studies and innovation management and then enable them to apply these insights into rapidly changing contexts in digital markets. The module will develop your critical understanding of the broad impact of digital transformation on businesses, as well as challenges of implementing digital innovation within specific real-world contexts. You will build knowledge and skills necessary to identify elements of radical and incremental technological change and follow their effects on the emergence of digital markets and new market structures.

How will I learn on this module?

The module offers you a range of learning experiences through a carefully balanced mix of theory and context, key readings and hands-on case studies, lectures and student-led activities in weekly workshops. During the lectures, you will be exposed to different theoretical frameworks that will help you understand the nature of innovation in digital markets. This understanding will be further developed in the workshops, where you will apply theoretical understandings to current developments in the field so that you can fully appreciate the complexity and dynamism of innovation in digital markets.

The module has a supporting reading list. The reading list is a comprehensive repository or essential, recommended and additional reading to support your learning experience.

How will I be supported academically on this module?

You will be supported through the module’s Electronic Learning Portal that keeps module introduction, diverse teaching and learning materials and discussion boards where you can ask questions or contribute to collaborative activities. You will also be provided with key and suggested readings.

Your directed study will support the work in the face-to-face sessions. You are expected to familiarise with the material in advance of the workshops to successfully engage with the corresponding activities.

Independent learning time is set aside for learning activities, self-identified by you, to gain a deeper and broader knowledge of the subject. You may undertake further reading.

The continuous practical nature of the workshops means that tutor (formative) feedback will be received continuously. In-class evaluations and directed learning activity provide formative assessment .

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
MLO1: Apply key concepts, frameworks and theories about innovation
MLO2: Understand the emergence and main characteristics of digital markets

Intellectual / Professional skills & abilities:
MLO3: The ability to critically analyse digital innovations and their impact
MLO4: Demonstrate effective team work and leadership

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MLO5: Develop awareness of global technological issues

How will I be assessed?

Formative Assessment:
The formative assessments will be provided during weekly seminar sessions. [MLO1, 2, 3, 4 and 5]

Summative Assessment

The module assessment has two components:

1. Group presentation (40%). 20 min presentation. Verbal and written feedback will be provided. [MLOs 2, 3 and 4]

2. Individual essay (60%). 2500 word essay. Written feedback will be provided. [MLOs 1, 3 and 5]





Module abstract

Digital markets have become an essential element of economies and everyday life. With the help of both radical and incremental innovations, digital markets enable creation and exchange of value through, for example, smart products, online services and connected experiences. They also change the distribution of existing value in global economic systems by substituting or transforming traditional markets. While popular technological imaginaries describe ever increasing possibilities and removing constraints for all, in reality, digital innovations produce new and complicated market structures populated by entrepreneurial organisations as well as powerful, global corporations.

This module aims to empower students to use key insights from innovation studies and innovation management literatures for making sense of these broad, complex and ongoing transformations. You will be expected to actively engage with core module content, tutor-guided and student-led readings and research, and hands-on activities based on real-life contexts and case studies. These diverse learning experiences will better prepare you for an increasingly digital business environment by helping you acquire necessary knowledge, skills and awareness about digital innovations.

Course info

Credits 20

Level of Study Postgraduate

Mode of Study 1 year full time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2024

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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