NX9440 - Creating New Business Projects

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What will I learn on this module?

This module provides you with the basic entrepreneurial knowledge and skills to generate and manage new business projects. The module will support you through the cycle of generating new ideas, evaluating these, and equipping you with the business knowledge needed for turning these ideas into action.
The module will support you in nurturing your creativity to generate and develop new ideas which create potential new products and services. To evaluate the viability of these products and services you will be introduced to tools to which allow you to make judgements on the interpretation of data in relation to the market.

Once you have developed and evaluated your ideas you are encouraged to turn them into new business projects, running and managing them as real businesses and applying the knowledge you have gained to ensure their progression.

Topics included are:

Creativity and ideation
• Creativity and innovation
• Resource profiling
• Innovation labs

Evaluation of ideas
• Market research and customers
• Value Proposition Design
• Business Model Canvas
• Lean start up
• Pitching ideas

Business start-up functions
• Business formation
• Business project management
• Market position
• Business planning
• Basic start up finances
• Marketing and selling strategies

How will I learn on this module?

You will learn through seminars, workshops, independent learning and work-related projects. The seminars and workshops will introduce you to generating new ideas and solutions and will allow you to discuss these and gain feedback from tutors and your peers. The tutorials will aim to introduce you to concepts and theories to support you to evaluate these ideas and gain the knowledge needed to develop them into live business projects.

Learning is underpinned by extensive tutor guided independent learning which is supported by a Teaching and Learning Plan. This offers guidance and suggested activities which allow you to reflect and evaluate your new business projects. Within the Teaching and Learning plan there is suggest readings which can support individual and group learning within your interactive workshops.

There will be a significant amount of independent learning required for this module, where you will be working in teams or individual to support the development of your business ideas .

How will I be supported academically on this module?

Support will include feedback from tutors during small group seminars and tutorials. In addition to this you will be supported by the University’s e-learning portal which will provide you with the Teaching and Learning Plan, Assessment Brief and other electronic support facilities.

You will be provided with an electronic reading list which comprises a number of key academic text, journal articles and published reports which support the development of your knowledge on this module.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Demonstrate an ability to model and propose business opportunities that take account of financial and legal implications

Intellectual / Professional skills & abilities:
2. Demonstrate an ability to interpret data as a means of assessing the viability of a business idea

3. Demonstrate an understanding of the processes and management of new businesses

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
4. Demonstrate an ability to innovate and offer other creative solutions.

How will I be assessed?

The summative assessment will occur in the form of

• 2,000 word essay
MLOs 2,3,4

• Individual or Small Group presentation at a trade fair stand
MLOs 1, 2,3,4

• 1500 word assignment
MLOs 1,2,3,4

• Portfolio documentation
MLOs 1,2,3,4

Formative assessment will occur through opportunities to receive feedback on your personal development from peers and/or tutors.





Module abstract

This module supports you in generating and developing new business ideas to create new business projects. Through building your capacity to generate multiple ideas and solutions, using creative techniques you will have the opportunity to develop ideas for new products or services. The module then provides you with tools and concepts to help you evaluate these ideas through the gathering of data to support judgements to take risk and make things happen. ‘Creating New Business Projects’ provides the opportunity to take these ideas and turn them into real business projects allowing you to develop your own entrepreneurial skills and effectiveness through understanding the process to start and manage new business projects.

Course info

UCAS Code N1N4

Credits 40

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2019 or September 2020

Fee Information

Module Information

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