NX9511 - Managing the Business Start-Up

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What will I learn on this module?

You will learn about the systems and practices, the responsibilities and the key activities necessary to run a startup business successfully. Most of the content will apply directly to your own businesses. Key topics include:
• Lean Start-Up and the Business Model Canvas
• Protecting and developing innovative business ideas
• Roles and responsibilities for business owners
• Management roles
• Financial planning and control
• Sales and Customer Relationships
• Operations/Logistics and Supplier relationships
• Entrepreneurial marketing
• Digital marketing
• Business communication

Additionally, you will become familiar with and practised in the use of key academic management tools and models including:
• Maslow’s Hierarchy of Needs
• Trait theory
• Motivation theories
• SWOT
• PESTLE
• Porter’s Five Forces
• Porter’s Generic Strategies
• Business Model Canvas
• 4 (or more) Ps
• Cash flow, Profit & Loss and Balance Sheet Statements
• Simple financial ratios
• Boston matrix

These are standard management and analytical tools which are essential to the armoury of a well-rounded manager. As an entrepreneur you will find applications for all of them as your businesses start and grow. You will learn to select the appropriate model for the challenge, justify your choice and apply the theory in a critical manner.

How will I learn on this module?

You will learn by (1) reading, (2) practice, (3) reflection and (4) syndicating your learning with other members of your team. The module requires you to engage in business activity, and this will give you a working example for testing ideas and theories. It will also make the learning more immediate and reinforce its value. A final element of the module is that you must work with others to select areas of business knowledge and find innovative and entertaining ways of sharing your personal learning to the benefit of the team.

This brings together the most effective ways to learn and ensures that you not only understand the theory but can articulate it and apply it.

How will I be supported academically on this module?

There is a Teaching and Learning Plan and a reading list. There is allocated reading time to develop the habit of reading and allow you to share with and learn from your peers. You will be supported by the module tutor, other tutors and coaches on the EBM programme, and by your team coach.
Materials will be available through the e-learning portal.
Access to textbooks and academic articles will be provided through the University Library.
Aside from formal sessions, additional support will be available from the module tutor in response to the needs of students, for instance in pursuing a particular line of enquiry relevant to completion of an assignment.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1) Demonstrate knowledge and some evidence of critical understanding of underlying concepts and principles associated with business ownership and management.
2) Demonstrate an awareness of the key business theories, be able to select the right tools for a given challenge and apply them with a critical awareness of the strengths and limitations of each model.

Intellectual / Professional skills & abilities:
3) Apply business knowledge, in a critical manner, to improve organisational performance.

4) Demonstrate the ability to reflect on personal contributions to team performance and learning.

Personal Values:
5) Demonstrate an appreciation of how your personal values affect your ability to engage and contribute ethically to your team, the EBM community and your customers.

How will I be assessed?

Formative assessment will be provided through coaching sessions and / or in seminars, where you will be asked to reflect on your observations of leadership.

Summative assessment will include:A 30 minute group presentation, a reflection on your contribution to team learning (1,000 words) and an individual portfolio (3,000 words) based on your business activity.

Pre-requisite(s)

None. This is a core module for Year 2 of the Entrepreneurial Business Management degree.

Co-requisite(s)

None

Module abstract

This module helps you become an aware and effective business owner and a better team player. It teaches you what you must do and what you should do to run a sustainable business start-up. We cover every stage from the idea, through sales to delivery, customer management and cash flow. Best of all you have the opportunity to make the learning truly intense by running an active business and putting the theory to work. The assessments encourage you to work with your team and help you lock in and share the learning.

What will I learn on this module?

You will learn about the systems and practices, the responsibilities and the key activities necessary to run a startup business successfully. Most of the content will apply directly to your own businesses. Key topics include:
• Lean Start-Up and the Business Model Canvas
• Protecting and developing innovative business ideas
• Roles and responsibilities for business owners
• Management roles
• Financial planning and control
• Sales and Customer Relationships
• Operations/Logistics and Supplier relationships
• Entrepreneurial marketing
• Digital marketing
• Business communication

Additionally, you will become familiar with and practised in the use of key academic management tools and models including:
• Maslow’s Hierarchy of Needs
• Trait theory
• Motivation theories
• SWOT
• PESTLE
• Porter’s Five Forces
• Porter’s Generic Strategies
• Business Model Canvas
• 4 (or more) Ps
• Cash flow, Profit & Loss and Balance Sheet Statements
• Simple financial ratios
• Boston matrix

These are standard management and analytical tools which are essential to the armoury of a well-rounded manager. As an entrepreneur you will find applications for all of them as your businesses start and grow. You will learn to select the appropriate model for the challenge, justify your choice and apply the theory in a critical manner.

Course info

UCAS Code N1N4

Credits 40

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2019 or September 2020

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