NX9512 - Business Research

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What will I learn on this module?

On this module you can expect to learn relevant and useful research skills together with the key academic skills of analysis, synthesis and criticality. As well as understanding the purpose of research projects, you will learn research skills that will include qualitative and quantitative methods for the collection and analysis of data. You will be challenged to develop research ideas and critique existing literature primarily from academic sources. You will learn how to select, apply and analyse appropriate research methods and identify the significance of your research interests. You will be encouraged to consider the relationship between practice and academic theory stemming from your own experience of running a business and the assessment of theoretical perspectives explored throughout this module. You will be asked to reflect on your role as a researcher and the ethical considerations in the research process.

The module will develop your confidence in:

• Conducting a critical literature review
• Generating researchable questions
• Identifying relevant theoretical frameworks
• Selecting and applying appropriate qualitative and quantitative research methods
• Academic and business writing and oral communication skills
• Reflecting on your role as a researcher and the ethical considerations in the research process
• Conducting market research
• Structuring your ideas in a research proposal which will be used to guide you when completing future work based projects

How will I learn on this module?

You will be supported by a Teaching and Learning Plan (TLP) which outlines the contact time in facilitated sessions (workshops), and provides details of tutor-directed and independent study/learning.

The aim of the sessions will be to introduce the core principles of conducting research in business and in an academic context as preparation for your final year of undergraduate studies. This will be aided by the extensive use of case studies and examples to ensure you can see how this knowledge can be applied.

Facilitated learning opportunities will offer you the chance to apply theory. You will be encouraged to critically review your own and other student’s work which will help your development towards the achievement of the Northumbria Graduate Characteristics. You will be given space and support to allow for formative and summative assessment, as well as opportunities for self-reflection.

Facilitated sessions will include module specific sessions, coaching and reading group sessions which will facilitate learning across all programme modules. You will also be expected to engage and participate actively in self-directed team working to support your learning on this module. You will also be expected to engage and participate actively in a substantial amount of self-directed team working to support your learning on this module and to develop your capacity and confidence as an effective learner.

Directed learning will focus on pre-reading, activity based learning through specially designed exercises, and the use of the e-Learning Portal (eLP). Independent learning will be based upon your own initiative in further exploring and researching areas of interest.

How will I be supported academically on this module?

This module will be designed and managed by the designated module tutor who will be responsible for guiding you in your engagement and learning on this module. Academic guidance will be provided in facilitated sessions and via email where appropriate. All relevant instructions and notes will be accessible online and through mobile devices via the e-Learning Portal (eLP).
The module is supported by a teaching and learning plan (TLP) which outlines the formal sessions, together with the tutor-directed study and independent study and team activities. An interactive approach to facilitated learning sessions will draw upon the directed learning undertaken and your own experiences. Throughout, the emphasis will be on high levels of participation, both individually and within teams. You can therefore expect the reflective-practitioner approach to learning to be embedded in all facilitated sessions through undertaking activities which promote the application of theory to practice.
Directed learning will include a range of activities including pre-reading, preparation for facilitated sessions, use of the e-learning platform and other on-line resources, group work and individual challenges, together with reflection on these activities.

Independent learning will centre upon you identifying and pursuing areas of interest in relation to the subject area or by providing deeper/broader knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research etc.

Critical reflection on knowledge, experience and practice underpins the learning and teaching philosophy along with the explicit development of competence.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

You will be expected to demonstrate:

Knowledge & Understanding:
1. Knowledge and some evidence of critical understanding of underlying concepts and principles associated with business research.

2. An awareness of the limitations of your knowledge and how these limitations influence your analyses and interpretations based on that knowledge.

Intellectual / Professional skills & abilities:
3. The ability to produce a research proposal informed by knowledge of the main methods of enquiry into business related issues/projects.

How will I be assessed?

Summative assessment will be as follows:

• An individual written research proposal

Formative assessment will be as follows:

• Feedback received from peers and academic staff on performance and evidence of conducting directed and independent learning activities in group work, assignment discussion and reflection, team coaching sessions, reading group sessions and other theory and practice related discussions. Criteria will be provided to enable participants to understand what is expected of them and how they will be assessed on their performance. Participants are required to demonstrate self-reflection and reflective practice.





Module abstract

This module will give you the fundamental academic expertise needed to successfully complete your degree programme with specific emphasis on the development of key intellectual skills. These are essential for effective study on the penultimate level of an undergraduate degree programme, and serve as critical preparation for the final level (level 6). By undertaking this module you will become aware of aspects of these skills which are transferable to business contexts and the purpose of research in a business context. You will be able to prepare an undergraduate research proposal based on the analysis of organisational issues and practices. The module will enable you to analyse, synthesise and criticise data effectively and equip you with advanced skills in academic and business writing, and oral communication skills.

Course info

UCAS Code N1N4

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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