NX9513 - Developing the Business Start-Up

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What will I learn on this module?

On this module you will develop a critical understanding of business growth factors, business development strategies and ways of analysing and measuring business growth. You will gain in-depth skills of market analysis, product/service development and business growth planning. Additionally you will demonstrate your ability to apply the knowledge in the context of your own business or/and business projects, critically reflecting on your experience. This involves team work, learning-by-doing and engaging with your business stakeholders.

The topics you will study will draw from the following themes:
• Business growth definitions and growth factors.
• Business development and growth strategies, analysing and measuring your business growth.
• Understanding your market and developing strategies for growing market share and entering new markets.
• Market trend spotting.
• Developing product/service portfolio as a strategy for growth.
• Networking for growth: managing customer and stakeholder relationships.
• Financial forecasting.
• Negotiations skills.
• Growing your team.
• Managing risk in the context of business growth.
• Sources of growth funding and pitching for investment. Crowdfunding.

How will I learn on this module?

You will learn through a combination of interactive seminars and practical workshops. The module is supported by a Teaching and Learning Plan which outlines the formal sessions and provides details of tutor-directed and independent study and learning.

To enhance your learning experience, you will study and work in teams and engage in learning-by-doing. You will also be encouraged to apply your knowledge and test your business growth and business development strategies in the ‘real world’ by actively looking for opportunities to grow turnover of your business and business projects.

The module is designed to develop your capacity and confidence as independent learner. You will, therefore, be expected to engage in a substantial amount of directed and independent learning based around the module-specific self-supported learning materials. Independent study will involve reading beyond the provided learning materials, reflection, and gathering relevant personal and organisational data.

How will I be supported academically on this module?

You will be supported by a designated module lead tutor who will guide your academic learning and enable you to apply knowledge practically. All relevant materials will be accessible online and through mobile via the e-Learning Portal (eLP). To complement the academic input, industry practitioners may also be invited as guest speakers (where relevant and depending on availability).

The module is supported by a Teaching and Learning Plan (TLP) which outlines formal sessions, together with the student-initiated independent learning, tutor-directed independent study and team activities. An interactive approach to facilitated learning sessions will draw upon the directed learning undertaken and your own experiences. Throughout, the emphasis will be on high levels of participation, both individually and in teams. You can therefore expect the reflective-practitioner approach to learning to be embedded in all facilitated sessions.

Tutor-guided independent learning will include a range of activities including pre-reading, preparation for facilitated sessions, use of the e-Learning platform, group work and individual and team challenges, together with reflection on these activities.

Student-initiated independent learning will centre upon you identifying and pursuing areas of interest in relation to the subject area or by providing deeper/broader knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research etc.

Additionally, in order to assist you in developing knowledge, you will have access to the University’s library facilities, including electronic academic journals, business databases (such as FAME) and eBooks.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

You will be expected to demonstrate the following learning outcomes:

Knowledge & Understanding:
1) Your knowledge, some evidence of critical understanding and ability to reflect upon business growth factors, business development strategies and ways of analysing and measuring business growth.

2) Your appreciation of gaps in your knowledge and their potential influences on how you have interpreted and applied it.


Intellectual / Professional skills & abilities:

3) Your ability to apply your knowledge in in the context of your business or business project by developing and implementing business growth strategies.

How will I be assessed?

Your summative assessment will address all module learning outcomes and will be structured as follows:

• Individual analytical essay, 2,500 words (1000%)

Formative assessment will occur through opportunities to receive feedback from peers and/or tutors. Criteria will be provided to enable you to understand what is expected and how you will be assessed.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

This module explores business growth factors, growth strategies and ways of analysing and measuring business growth. You will gain in-depth skills of market analysis, product/service development and business growth planning. Additionally you will demonstrate your ability to apply the knowledge in the context of your own business or/and business projects, critically reflecting on your experience. This involves team work, learning-by-doing and engaging with your customers and stakeholders.

What will I learn on this module?

On this module you will develop a critical understanding of business growth factors, business development strategies and ways of analysing and measuring business growth. You will gain in-depth skills of market analysis, product/service development and business growth planning. Additionally you will demonstrate your ability to apply the knowledge in the context of your own business or/and business projects, critically reflecting on your experience. This involves team work, learning-by-doing and engaging with your business stakeholders.

The topics you will study will draw from the following themes:
• Business growth definitions and growth factors.
• Business development and growth strategies, analysing and measuring your business growth.
• Understanding your market and developing strategies for growing market share and entering new markets.
• Market trend spotting.
• Developing product/service portfolio as a strategy for growth.
• Networking for growth: managing customer and stakeholder relationships.
• Financial forecasting.
• Negotiations skills.
• Growing your team.
• Managing risk in the context of business growth.
• Sources of growth funding and pitching for investment. Crowdfunding.

Course info

UCAS Code N1N4

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2019 or September 2020

Current, Relevant and Inspiring

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