NX9602 - Growing the Business Start-Up

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What will I learn on this module?

At this stage in your degree you will have experienced the challenges and satisfaction of working with customers and suppliers, designing products or services, earning revenues, incurring costs and working as a startup business. This module helps you to understand the processes involved in growing from startup into a professional business, and to put the theoretical and practical knowledge of business into a wider context.

On this module you will look at relationship marketing and sales process, searching for new sales growth strategies and techniques, develop repeatable and scaleable new sales process, that create opportunities or give you a basis for developing a competitive edge. You will examine customer relationships management and revisit the concepts of trust, establishing socially responsible and value-driven entrepreneurial business in more critical depth Additionally you will demonstrate your ability to apply the knowledge in the context of your own business, by analysing how you manage your resources and introducing policies and processes, thus professionalising your growing business operations.

This module involves team work, learning by doing and engaging with your business customers and stakeholders

You will examine a range of businesses from international start-ups and highly scalable digital businesses to retail and service companies.
Topics include
• International entrepreneurship, developing business internationally in conditions of uncertainty
• Establishing ethical and socially responsible business
• Securing and managing your resources effectively, including recruiting and rewarding the team, finances, partnerships, and other resources.
• Professionalising your growing business operations through policies and processes
• Sales process and relationship marketing strategies
• Customer and stakeholder relationships

How will I learn on this module?

You will learn through a combination of interactive seminars and practical workshops. This module is supported by a Teaching and Learning Plan which outlines the formal sessions and provides details of tutor-directed and independent study and learning.

To enhance your learning experience, you will study and work in teams and engage in learning-by-doing. You will also be encouraged to apply your knowledge to your business and business projects, engaging with your customers and stakeholders.

The module is designed to develop your capacity and confidence as independent learner. You will, therefore, be expected to engage in a substantial amount of directed and independent learning based around the module-specific self-supported learning materials. Independent study will involve reading beyond the provided learning materials, reflection, and gathering relevant personal and organisational data.

How will I be supported academically on this module?

You will be supported by a designated module lead tutor who will guide your academic learning and enable you to apply knowledge practically. All relevant materials will be accessible online and through mobile via the e-Learning Portal (eLP). To complement the academic input, industry practitioners may also be invited as guest speakers (where relevant and depending on availability).

The module is supported by a Teaching and Learning Plan (TLP) which outlines formal sessions, together with the student-initiated independent learning, tutor-directed independent study and team activities. An interactive approach to facilitated learning sessions will draw upon the directed learning undertaken and your own experiences. Throughout, the emphasis will be on high levels of participation, both individually and in teams. You can therefore expect the reflective-practitioner approach to learning to be embedded in all facilitated sessions.

Tutor-guided independent learning will include a range of activities including pre-reading, preparation for facilitated sessions, use of the e-Learning platform, group work and individual and team challenges, together with reflection on these activities.

Student-initiated independent learning will centre upon you identifying and pursuing areas of interest in relation to the subject area or by providing deeper/broader knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research etc.

Additionally, in order to assist you in developing knowledge, you will have access to the University’s library facilities, including electronic academic journals, business databases (such as FAME) and eBooks.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

You will be expected to demonstrate:

Knowledge & Understanding:

1) Your critical understanding and knowledge of key concepts, models and theories relating to the developing from a startup to a professional business.

2) Your appreciation of gaps in your knowledge and their potential influences on how you have interpreted and applied it.

Intellectual / Professional skills & abilities:
3) Your ability to apply your knowledge of innovation and decision making as a means of identifying and evaluating initiatives that have the potential to enhance an organisation’s performance.

Personal Values and Attributes:

4) Your ability to understand and analyse the ethical and cultural challenges of business growth.

5) Your ability to work together and contribute to either your coaching team or other partners and stakeholders.

How will I be assessed?

Your summative assessment will take the form of a 2,500 word assignment which will address all module learning outcomes.

(This will address module learning outcomes 1-5)

Formative assessment will occur through opportunities to receive feedback on your innovation proposal from peers and/or tutors.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

This module looks at entrepreneurial business growth in a wider context. You will already be actively running your own business, but here you can consider wider issues facing growing businesses, including ethics, sustainability, resource management and internationalisation. You will be looking at big issues such as scale, geography, values, stakeholders and internal and external partners.

At the same time the module will support you with your sales growth and professionalisation of your growing business operations, as well as equip you with tools for reflection and analysis.

This module will prepare you for entrepreneurial success or employment, with a sound intellectual base and first-hand experience. You will have the confidence to contribute to planning and execution of business projects and develop the aptitude to continue learning as a flexible and adaptable team leader or contributor.

Course info

UCAS Code N1N4

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2019 or September 2020

Current, Relevant and Inspiring

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