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Always wanted to know how to create a fashion magazine, turn your blogging skills into an exciting career, plan a fashion show or predict consumer and lifestyle trends?

BA (Hons) Fashion Communication at Northumbria offers you the opportunity to explore the communication of fashion through images, experiences, film and the written word.

Fashioned up North from Northumbria University on Vimeo.

Addressing the visual, practical, intellectual and cultural demands of an ever-changing society and dynamic fashion audience, you’ll work on real-life creative briefs, giving you practical experience within an industry context.

Options for year-long work placements and study abroad, together with the opportunity to set up a live business will build your professional and entrepreneurial skills. Previous students have won prestigious national and international design and enterprise awards.

You will gain a broad range of skills to prepare you for a career in the dynamic industries that promote fashion from a course that boasts an impressive graduate recruitment rate.

Northumbria University is ranked 10th in Design & Crafts in the UK (Guardian University League Tables 2020).

91% of students said that the course has provided them with opportunities to apply what they have learnt (National Student Survey, 2018).

Always wanted to know how to create a fashion magazine, turn your blogging skills into an exciting career, plan a fashion show or predict consumer and lifestyle trends?

BA (Hons) Fashion Communication at Northumbria offers you the opportunity to explore the communication of fashion through images, experiences, film and the written word.

Fashioned up North from Northumbria University on Vimeo.

Addressing the visual, practical, intellectual and cultural demands of an ever-changing society and dynamic fashion audience, you’ll work on real-life creative briefs, giving you practical experience within an industry context.

Options for year-long work placements and study abroad, together with the opportunity to set up a live business will build your professional and entrepreneurial skills. Previous students have won prestigious national and international design and enterprise awards.

You will gain a broad range of skills to prepare you for a career in the dynamic industries that promote fashion from a course that boasts an impressive graduate recruitment rate.

Northumbria University is ranked 10th in Design & Crafts in the UK (Guardian University League Tables 2020).

91% of students said that the course has provided them with opportunities to apply what they have learnt (National Student Survey, 2018).

Course Information

UCAS Code
WP29

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Northumbria School of Design

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Module Information

Fashion Communication BA (Hons) / Creative Presentation Guide

We are interested in seeing examples of things you do in your spare time which demonstrate your personal interests - from social media posts to travel pictures.

Degree Shows / Graduate Fashion Week

During your studies you may be offered the chance to showcase your work at Graduate Fashion Week in London. Showing at Graduate Fashion Week is a great opportunity to network with potential employers.

Instagram / Fashion Communication

Follow our Instagram page and keep up to date with everything that is going on with Fashion Communication at Northumbria.

Learning and teaching will enable you to acquire a flexible and imaginative approach to real-life problem solving. You’ll be active in your learning, carrying out research and displaying creative thinking as you advance your visual literacy skills and present your work and ideas to different audiences.

You will be introduced to fashion communication methodologies and practices, exploring branding and design influences while developing your academic, intellectual and practical skills.

Cultural, critical and media studies will help you put fashion communication in a social, and theoretical context and allow you to develop your personal practice within a moral, ethical and commercial setting.

You will be assessed on the whole range of learning and activity, through a range of projects and tasks including portfolio, video, group presentations and essays. Assessment is designed to support your progression through levels of study by formative and summative methods and through feedback from staff and peers.

 

Above is a film by Fashion Communication graduate and winner of 'Portrait of Britain 2018' Megan Jepson

Study A Fashion Course / Our Fashion Community

You will learn from award-winning, research-active academic staff who bring a wealth of professional experience from the world of fashion to Northumbria. Benefit from being taught by industry experts, developing the essential skills you need to succeed in your future career from inspiring, exciting and innovative staff.

Research-active staff act as consultants and provide supportive critiques, questioning the reasoning and aesthetic judgement behind your work, to support you in developing your practice through self-reflection.

Alumni and industry collaborators support the course at every level through professional association, live projects, internships, visiting lecturers and competitive portfolio briefs.  

View Staff Profiles

As you learn, you will be expected to keep up with the fast-moving and evolving digital platforms used in the fashion communication world and fluent in a wide range of online communication methods.

Access to a specialist mobile Mac laboratory will help you keep up to date with software and publishing methods and you will also use a photographic studio stocked with state-of-the-art equipment.

Your course is supported by technology with tools such as the eLearning Portal and electronic reading lists that guide your preparation for seminars and independent research. Electronic Submission and Feedback (eSAF) will facilitate feedback on your project work, while Turnitin allows you to submit written documents with a critical eye on research, sources and developing your own ideas.

Throughout your course, you will produce a digital online portfolio which will help you apply for work placements and act as a reference for your work through your studies to graduation and beyond. 

Fashion Facilities

Northumbria School of Design has been fitted out with state-of-the-art facilities and the latest in design technology.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Fashion Communication is a mainly research-based course delivered by inspiring, entrepreneurial staff who are active in their own research.

You’ll be encouraged to embark on your own research, as you identify your personal practice, taking responsibility for your own learning and using constructive feedback to develop your academic, intellectual and practical skills.

Working on live project briefs, often set by fashion industry partners and taking part in work placements or study abroad will give you the opportunity to refine your specialist skills and entrepreneurial and professional competencies as you gain real-life experience.

In your final year you’ll deliver an enquiry-based project that demonstrates your ability to research, conceptualise and realise a creative Fashion Communication project including promotional strategy and implementation plan. 

Throughout your course you will gain experience of working on real-life creative projects, some set by industry collaborators, giving you the confidence to handle professional practice in the creative industries.

Through the Creative and Professional Practice module you’ll develop your own practice and get the chance to engage in competition briefs. You’ll build a professional portfolio of your own work and a CV to help you prepare for interviews and explore career options.

As part of your final year, you will set up a live business with students from other faculties and disciplines, building real-life entrepreneurial skills and engaging with the Young Enterprise national competition.

You have the option of a one-year placement within the fashion industry or studying abroad at a partner institution for a semester. There’s usually an optional trip, generally to New York, to experience fashion communication in an international setting.  

Throughout your course you will gain experience of working on real-life creative projects, some set by industry collaborators, giving you the confidence to handle professional practice in the creative industries.

Through the Creative and Professional Practice module you’ll develop your own practice and get the chance to engage in competition briefs. You’ll build a professional portfolio of your own work and a CV to help you prepare for interviews and explore career options.

As part of your final year, you will set up a live business with students from other faculties and disciplines, building real-life entrepreneurial skills and engaging with the Young Enterprise national competition.

You have the option of a one-year placement within the fashion industry or studying abroad at a partner institution for a semester. There’s usually an optional trip, generally to New York, to experience fashion communication in an international setting.  

You will graduate with a wide range of specialist skills, professional qualities, cultural and ethical awareness and commercial understanding that prepare you for a future career in the world of fashion communication.

By working on real-life projects, engaging in industry placement and establishing your own creative portfolio you’ll be well placed to enter a successful career within the fashion industry.

As a graduate, you’ll be able to demonstrate your ability to conceive concepts, design innovative experiences, write editorial, promotional and creative copy, produce beautifully styled and photographed images and present professional campaigns and strategy. This broad range of multi-disciplinary skills is routinely praised by employers and the course boasts an impressive recruitment rate. 

Alumni Profiles / Fashion Communication BA (Hons)

Our graduates are really making an impact, transforming their lives and others.

Career Edge / Added Experiences

You can boost your CV and develop your experience whilst studying at Northumbria.

Careers and Employment / Development

From first year through to final year and beyond graduation, we are here to help.

Book an Open Day / Experience Fashion Communication BA (Hons)

Visit an Open Day to get an insight into what it's like to study Fashion Communication. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2020/21

Standard Entry

120 UCAS Tariff points
From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas or the International Baccalaureate.

A Diploma in Foundation Studies Art and Design, or Art Design and Media is also accepted in combination with other qualifications

Find out how many points your qualifications are worth using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:
There are no specific subject requirements for this course

GCSE Requirements:
Students will need Maths and English Language at minimum grade 4 or C, or the equivalent.

Additional Requirements:
A portfolio of creative design work is required. Get advice on preparing your portfolio here: www.northumbria.ac.uk/study-at-northumbria/coming-to-northumbria/portfolios-and-auditions

International Qualifications:
We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match those shown above. If you have taken qualifications outside the UK you can find out how your qualifications compare by visiting our country page www.northumbria.ac.uk/yourcountry

English Language Requirements:
International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Entry Requirements 2021/22

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

A portfolio of creative design work is required. Get advice on preparing your portfolio here: www.northumbria.ac.uk/study-at-northumbria/coming-to-northumbria/portfolios-and-auditions

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2020/21 Entry

UK/EU Fee in Year 1: TBC

International Fee in Year 1: TBC

ADDITIONAL COSTS

There are no Additional Costs

Scholarships and Discounts

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.


Fees and Funding 2021/22 Entry

UK Fee in Year 1*: TBC

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: **TBC

**EU fees for 2021/22 are yet to announced


International Fee in Year 1: TBC

 

ADDITIONAL COSTS

TBC



Scholarships and Discounts

Scholarships and Discounts have not been announced for 2021/22 entry, please use the links below as in indication of what schemes are available for 2020/21 entry.

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.



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* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

How to Apply

Applications via UCAS

Most full-time and sandwich first degrees, extended degrees, DipHE and HND courses require that application is made through the Universities and Colleges Admissions Service (UCAS) Clearing House.

If you are at school or college, staff there will advise you on how to apply. If you are not at school or college, you can apply using the UCAS secure, web-based online application system ucasapply.

Applicants apply via UCAS apply wherever there is access to the internet, and full instructions and an online help facility is available. Application details can be checked and printed at any time, text for personal statements and references can be copied and pasted into applications from a word processing package, and applications can normally be processed by the relevant Clearing House within one working day once submitted. More details on apply can be found on the UCAS website at www.ucas.com.

  • The UCAS institution code for Northumbria University is NORTH N77

If you wish to defer your entry, you should ensure you indicate this in section 3i of the application form. Full details of application deadlines and the application fee can be found on the UCAS website. Please note, however, we are unable to consider applications for deferred entry to our Teacher Training, Nursing, Midwifery and Operating Department Practice programmes.

Application Deadlines

Equal consideration is given to all applications received at UCAS by 6.00pm on 15 January. Details of all UCAS deadlines can be found on the UCAS website www.ucas.com.

UCAS will accept applications up to 30 June, but we can only consider these if there are still vacancies in relevant subjects. You are advised to check with the University before applying for popular courses which may already be full. Candidates applying for any courses after early September must follow the UCAS Late Registration Procedure, and we will provide the appropriate form.

Decision Making Process

When we receive your application it will be forwarded to the Admissions Tutor who will consider your application in accordance with the University’s Admissions Policy.

Most subject areas do not require applicants to attend an interview as part of the selection procedure. However, if the standard procedure is to interview candidates, this is specified in the degree programme entrance requirements. Some courses, such as Health, Social Work and Teacher Training, require specific checks or requirements to be put in place during the normal selection process. These are detailed on the individual course details pages.

Fairness and Transparency

The University is committed to a system of admissions that ensures fairness, transparency and equal opportunities within the legal framework of the UK and best practice. All reasonable effort will be made to ensure that no prospective or existing student is unreasonably treated less favourably on the grounds of age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, gender, marital or parental/carer status, political belief or social or economic class, or any other type of discrimination.

What Happens Next

You will receive one of the following from UCAS or our Admissions Office:

  • Conditional offer which depends on you achieving certain grades from forthcoming examinations, completing relevant checks, or other requirements prior to entry. You may be asked to send us a copy of your certificates/qualifications once these have been received to enable us to confirm your offer. Not all examination results are sent to Universities via UCAS.
  • Unconditional offer if you have already satisfied entry requirements.
  • Reject your application.

Tuition Fee Assessment

Tuition fees are set at different levels for Home/EU and International Students. Before you begin your course the University must establish your tuition fee status. In many cases, the University will be able to make this assessment without requiring any additional information.

Guidance can be found on the UK Council for International Student Affairs (UKCISA) website www.ukcisa.org.uk to help you understand how Higher Education Institutions (HEI’s) make an assessment on your fee status.

Selection Process

Interviews

Applicants who may not have the standard entry qualifications are welcome to apply and may be interviewed. Some courses will interview as part of the selection process. This applies particularly to courses in art and design, teaching and health.

Health Screening

Applicants for Nursing, Midwifery, Physiotherapy, Occupational Therapy, Primary (Early Years) and Social Work will be required to complete a health questionnaire, and you may be required to attend a doctor or nurse assessment at the University Health Centre.

Prior to beginning your programme, all applicants to Nursing, Midwifery, Physiotherapy and Occupational Therapy are advised to start a course of Hepatitis B vaccinations, available from your own GP. In addition, Midwifery applicants must provide evidence before they commence training that they are immune to Hepatitis B or have Hepatitis B non-carried status.

Applicants to these courses who have had contact with MRSA in the previous 6 months may be asked to provide evidence that they are not colonised by submitting negative swabs results prior to commencement of training. Alternatively, you may be screened on commencement of the programme.

All applicants will receive vaccination screening at the University Health Centre on commencement of their programme.

Disclosure of Criminal Background

To help the University reduce the risk of harm or injury to any member of its community caused by the criminal behaviour of other students, it must know about any relevant criminal convictions an applicant has.

Relevant criminal convictions are only those convictions for offences against the person, whether of a violent or sexual nature, and convictions for offences involving unlawfully supplying controlled drugs or substances where the conviction concerns commercial drug dealing or trafficking. Convictions that are spent (as defined by the Rehabilitation of Offenders Act 1974) are not considered to be relevant and you should not reveal them - unless you are applying for one of the courses outlined within the following paragraph.

If you are applying for courses in teaching, health, social work and courses involving work with children or vulnerable adults, you must complete the section of your UCAS application form entitled ‘Criminal Convictions’. You must disclose anycriminal convictions, including spent sentences and cautions (including verbal cautions) and bindover orders. Further information on how to complete this section is available from the UCAS booklet ‘How to Apply’. For these courses, applicants are required to undergo police clearance for entry and will need to complete a Disclosure and Barring Service (DBS) enhanced disclosure form. 

The Disclosure and Barring Service (DBS) helps employers make safer recruitment decisions and prevent unsuitable people from working with vulnerable groups, including children. It replaces the Criminal Records Bureau (CRB) and Independent Safeguarding Authority (ISA). Access to the DBS checking service is only available to registered employers who are entitled by law to ask an individual to reveal their full criminal history, including spent convictions - also known as asking 'an exempted question'. The University is such a 'registered employer' and will send you the appropriate documents to fill in if you are offered a place in the course.

If you are convicted of a relevant criminal offence after you have applied, you must tell UCAS and the University. Do not send details of the offence; simply tell UCAS and the University that you have a relevant criminal conviction. You may then be asked to supply more details.

Anti-fraud Checks

Please note that both UCAS and the University follow anti-fraud procedures to detect and prevent fraudulent applications. If it is found that an applicant supplies a fraudulent application then it will be withdrawn.

Plagiarism

Applicants suspected of providing, or found to have provided, false information will be referred to UCAS if their application was made via UCAS. The same is true for applicants who are suspected of omitting, or found to have omitted, information that they are required to disclose according to UCAS regulations. Applications identified by UCAS’s Similarity Detection software to contain plagiarised material will be considered on an individual basis by Admissions Staff, taking into account the nature, relevance and importance of the plagiarism. The University reserves the right to cancel an application or withdraw any offer made if it is found that an application contains false, plagiarised or misleading information.

Extra

The Extra process enables applicants who have not been offered a place, or have declined all offers received, can use EXTRA to apply for other courses that still have vacancies before Clearing starts. The Extra process normally operates from late February until the end of June and Applicants should use the Course Search facility at UCAS to find which courses have vacancies.

Clearing

If you have not succeeded in gaining a place at your firm or insurance university, UCAS will send you details about Clearing, the procedure which matches course vacancies with students who do not have a university place. Information about degree vacancies at Northumbria is published in the national press; and you can also find information on our dedicated Clearing web pages during this period. We operate a Helpline - 0191 40 60 901 - throughout the Clearing period for enquiries about course vacancies.

Adjustment
If an applicant has both met and exceeded the conditions of their firmly accepted offer, they will have up to five calendar days from the time their place was confirmed (or A level results day, whichever is the later) to research places more appropriate to their performance. Applicants will have to nominate themselves for this system, and their eligibility will be confirmed by the institution they apply to adjust to.

Going to University from Care
Northumbria University is proud of its work in widening participation of young people and adults to university. We have recently been successful in being awarded the Frank Buttle Trust Quality Mark for Care Leavers in Higher Education. This mark was created to recognise institutions who go that extra mile to support students who have been in public care. To find out more, visit our Going to University from Care web page.

Disabled Students

Northumbria welcomes enquiries and applications from disabled students whether disability is due to mobility or sensory impairment, specific learning difficulties, mental health issues or a medical condition. Applications from disabled students are processed in the usual way, but applicants should declare their disability at the application stage so that the University can contact them to assess how to meet any support needs they may have. Disabled applicants may be invited to visit the University so that this can be done in person.

To find out more contact:
Disability Support Team
Tel +44 (0)191 227 3849 or
Minicom +44 (0)191 222 1051

International Students

The University has a thriving overseas community and applications from International students are welcome. Advice on the suitability of overseas qualifications is available from:

International Office
Northumbria University
Newcastle upon Tyne
NE1 8ST
UK
Email: international@northumbria.ac.uk
Tel +44 (0)191 227 4274
Fax +44 (0)191 261 1264

(However, if you have already applied to Northumbria and have a query, please contact internationaladmissions@northumbria.ac.uk or telephone 00 44 191 243 7906)

Provision of Information

The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

FA4010 -

Fashion Journalism and Photography (Core,20 Credits)

This module introduces you to the role of the fashion journalist and image-maker, and the social, cultural, ethical and commercial context in which they work. You will explore the changing nature of fashion and how it is communicated through print and digital media. In a lecture and seminar series, you will explore the fashion industry’s relationship with the media, and the opportunities and constraints faced by journalists and image-makers working in fashion.

This will inform your own editorial practice, and in practical sessions you will have the opportunity to develop a range of skills associated with media communication, including feature writing, styling and magazine design. You will undertake research into contemporary photographic and creative visuals in order to create imagery to complement and enhance the textual elements of your work. The work of designers, stylists and art directors will be considered and become your informed and creative visual vocabulary. Print and digital visuals will be examined and you will start to develop your visual handwriting as a fashion image-maker.

You will compile a portfolio of practical work, which will include written articles, magazine spreads and photographic tasks. Your portfolio will be supported by a research file and reflective analysis, where you will discuss the ethical and industry context of your work. Industry briefs, guest speakers and the opportunity to take part in national competitions allow you to work with input from industry partners where possible.

More information

FA4011 -

Film and Fashion Space (Core,20 Credits)

This module explores how fashion space – such as installations, exhibitions and conceptual visual merchandising - can be utilised to tell stories about fashion.

You will consider how objects can be presented in order to create a critical narrative within a space, looking at contemporary fashion installations, presentations and performances, and early influential fashion displays to provide historical context. As an evolving visual medium, fashion has in recent years has explored intersections of display combining digital formats, fashion film and fashion installation.

Film is the fastest growing area of visual representation in fashion, providing an opportunity to creatively communicate aesthetics, ideas, and concepts to audiences - layering commercial, cultural, and even political meaning, online and in immersive environments. This module strand introduces you to the contemporary fashion film as an emerging genre in its own right as part of the growing fashion media landscape, the technical skills needed to produce your own and insights into the social, cultural, ethical and commercial context in which they exist.

This module will allow you to explore the potential for film and fashion space, incorporating installations, presentations, visual merchandising, brand activations, events and shows. Drawing from primary and secondary research, you will build on your skills in conceptual development, learning how to devise and develop new solutions for fashion space.

More information

FA4012 -

Introduction to Fashion Communication (Core,40 Credits)

This practical and theoretical module introduces the study of fashion communication. You will be introduced to the teaching processes and learning environment of the School of Design and Northumbria University, and gain an understanding of the critical and cultural role of fashion within the wider communication and media industries, beginning to locate your own practice in these evolving contexts.

In a visual research strand, you will explore the holistic process of gathering, generating, collating and presentation of visual and textual research in fashion. You will use appropriate methods to locate relevant sources of research and apply personal judgement in assessing, interpreting and presenting the findings.

In a theory-based strand, you will study the history of fashion from the early 20th Century, exploring the cyclical nature of fashion and the disparate influences that are the catalyst for significant change. You will learn how to research, plan, structure and reference an essay.

Finally, in a professional practice strand, you will learn about the social, economic and cultural factors which impact on the creative industries. You will develop your subject knowledge, with an overview of the range of roles, tasks and creative responsibilities within the field of fashion.

Core skills and understanding developed on this module will provide a foundation to your learning throughout the year and programme, and the introduction of professional practice awareness will lay the groundwork for your future career aims and ambitions.

More information

FA4013 -

PR, Social and Brand (Core,40 Credits)

This module teaches you the fundamentals of public relations (PR), an area of fashion communication that supports the promotion, reach and impact of brands, individuals, issues and cultural stakeholders. The main aim of the module is to support you in understanding what PR is, where to find it, what agencies and in-house PRs do, and what multi-channel activities are conceived, implemented and activated in this area of industry. Through a series of seminars and practical sessions, you will be shown case-studies of how fashion is promoted through public, promotional and commercial endeavours, and introduced to basic research and analysis tools that help you to ascertain the value, function and role of PR in fashion. You will learn core formal and tacit communication skills of a public relations practitioner in industry, such as how to create social content, promotional planning, how to influence and pitch, and be given opportunities to converse in public and pitch your work so that you develop a confident presentation style that is a step towards client-facing skills.

The essay will help you in taking an iterative approach to research, asking you to source, identify and review key literature, content and material in response to a given question/title. This research will underpin your argument and provide a solid basis for an original response as a critical fashion researcher. You will learn academic writing skills, the conventions of how to plan and construct an academic essay with clear referencing and how to argue a case in writing, all connected to the fascinating area of branding.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5007 -

Design Study Abroad (60 credit) (Optional,60 Credits)

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.

More information

FA5018 -

Fashion Insight and Innovation (Core,40 Credits)

In this module you will explore how current and future consumer trends shape new fashion and lifestyle concepts. Looking at cultural and sociological trends, brand experience theory and practice, you will gain an understanding of the shifting fashion and lifestyle landscapes, working to identify possible future scenarios and propose creative solutions. Live project briefs with industry partners such as LS:N Global and Trend Bible develop your professional skills and understanding where possible.

You will independently gather and evaluate primary and secondary research to help you further understand audiences and markets and inform strategy and direction. Students work collaboratively and individually, using creative thought processes and enquiry-based learning to initiate and develop dynamic written assignments and visual trend reports.

Students will gain experience in the translation of research into a creative Trend Portfolio that is visually communicated through appropriate digital or experimental media. Exploration of image-making techniques and theories, and the application of Semiotic theory, encourage you to interrogate images and consider how meanings are made through visual communication. Sessions on Trend writing develop your skills in writing for specific audiences. You will continue to develop your visual, verbal and written communication skills through project submissions appropriate to a professional Fashion Communication context.

More information

FA5019 -

Fashion Editorial (Core,20 Credits)

This module provides analysis of current and experimental practices and developments in the contemporary fashion editorial landscape covering the areas of multimedia journalism, visual graphics, photography, layout and online publishing formats and tools.

You will explore current contextual issues, appraise editorial trends and review and debate critical content aimed at specific readerships, engaging with appropriate fashion communication theories within global, historical, contemporary and cultural contexts, demonstrating an ability to locate and add purpose to your practice. You will also analyse industry applications, principles, formats and techniques within physical and digital communications.

Through this you will develop your understanding of a specific subject within the fashion industry and apply your research, critical analysis, writing and creative skills to create impactful fashion editorial outputs aimed at a defined audience.

More information

FA5020 -

PR and Media (Core,40 Credits)

This module further develops students’ knowledge and understanding of the theory and practice of media, public relations and fashion communication in a contemporary social, cultural, political, economic and technological context. You will develop your experience in market and demographic research, analysis, strategic thinking, concept generation, tactical planning, editorial content creation and film realisation. You will ultimately produce an opti-channel campaign that strategically aims to enhance the positive and authentic relationship between brands, products and consumers. Through the combination of practical, strategic and design thinking, you will design, produce and present critical and original fashion communication outputs that are directly in line with industry practice and will support you in a holistic approach in your step to becoming a competent promoter of fashion, creator of fashion content and communicator of key messages for audiences.

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FA5021 -

Professional and Contextual Studies (Core,20 Credits)

Fashion is a global business and the study of fashion communication means understanding how the world works. This module fosters a deeper appreciation of professional contexts, principles and roles to help you locate your own practice, and further develops your knowledge and understanding of the social, cultural, ethical and political issues relating to the fashion industry. During this module you will be expected to manage your own learning and build on existing skills and knowledge in a professional context.

In the professional practice strand of the module, you will look at different areas in the fashion and creative industries, and investigate the diverse range of career paths and professional opportunities that their area of study can lead to. You will gain insights into critical issues, innovations and challenges through a series of visiting lectures from industry practitioners, placement students and course alumni.

With the support of the university’s dedicated Placements and Internships team, you will be given guidance on whether to take a sandwich year and help in researching and applying for a placement. You will also learn how to develop your personal brand through social media, a portfolio website and a CV, and how to showcase your fashion communication outputs in a way that resonates with industry.

In the theory-based strand of the module, meanwhile, a cultural and media studies lecture programme with guided reading will help you to research independently and evaluate your own practice and critical understanding of the fashion field.

Through the combination of practical, strategic and design thinking and academic and creative outputs, this module will support you in a holistic approach in your step to becoming a competent communicator and theorist of fashion.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5005 -

Design Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a 120 credit year-long module available on degree courses which include a work placement year, taken as an additional year of study at level 5 and before level 6 (the length of the placement(s) will be determined by your programme but it can be no less than 30 weeks. You will undertake a guided work placement at a host organisation. This is a Pass/Fail module and so does not contribute to classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format – “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the work placement agreement signed by the placement provider, the student, and the University.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

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AD5006 -

Design Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

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AT5004 -

Year in International Business (This is made up of 5 modules studied in Newcastle (Semester 1) & Amsterdam (Semester 2) (Optional,120 Credits)

This overarching module descriptor covers the Year in International Business which is made up of 5 modules which students study in Newcastle (semester 1) and Amsterdam (semester 2).

This additional year of studies has been designed to develop students’ business awareness and their soft skills through a semester of study in the UK followed by engagement in studying in Amsterdam and working on real business projects to further enhance and develop this knowledge, skills and attributes.

Semester 1 in the UK comprises three 20-credit modules aimed at students new to business and management, which also equips the students for a semester in Amsterdam, working in teams on a “real-world”, client facing project. Of the modules studies in Semester 1 provide students with the “soft”, “analytical” and “project management” skills necessary to embark on a “real-world” client-centred consultancy project in Semester 2. In Semester 2, students will work move to Amsterdam and study two modules on Northumbria licensed premises. The first module, Group Business Consultancy Project, is a Level 5 40 credit Consultancy Project providing a supported and challenging experience with real business supervised by Northumbria and possibly Dutch academics. The final module complements the development of business knowledge and application through a contextualised consideration of International Business. This will also add to the Business Consultancy experience, thereby guaranteeing a coherent business experience.

The modules are outlined below:

Semester 1
HR9505 Managing People at Work (20 credits)
SM9511 Global Business Environment (20 credits)
AF5022 Financial Decision Making (20 credits)

Semester 2
AT5000 Digital Business (20)
AT5001 Group Business Consultancy Project (40 credits)

In semester 1, students will learn in an environment aligned to that of business students on full time programmes. A mixture of large group and small group sessions will take place. In semester 2, in accordance with the experiential learning pedagogical approach in the Business Clinic operated at Newcastle Business School, the group consultancy work will involve students working in groups, facilitated by academics but also independently and amongst their peers in collaborative project work to provide real business consultancy. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Business UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

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FA6013 -

Critical Research Project (Core,20 Credits)

The module gives you the opportunity to identify, investigate and plan a self-determined, critical research project, culminating in a 5000-word written report.

With consideration of the key issues that will inform and shape the fashion industry in years to come, you will identify and propose a challenging Fashion Communication research project that is a mature, realistic response to the contemporary design world. You will demonstrate a contextual understanding of personal practice in relation to broader cultural socio-economic and political contexts.

Establishing a relevant field and question that relates to the wider fashion industry, you will undertake in-depth research using primary and secondary methodologies to inform a written research report that evidences your critical and cultural subject awareness. You will display evidence of critical thinking in the development of arguments, analysis and debate, expressed through oral and written communication.

Your research topic may reflect your career goals and ambitions, and will be agreed through regular supervision, formative critiques and presentations, personal project plans and peer discussions.

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FA6014 -

Industry & Competition Briefs (Core,20 Credits)

In this module you will continue to build a diverse portfolio of contemporary work that demonstrates your capabilities as a professional fashion communicator. You will be encouraged and supported to further develop your own individual style in order to support your professional and creative practice by incorporating elements of digital media, graphics, photographic, written, social and film media.

You are required to show evidence of critical thinking in the development of your own specialist practice, making use of the visual and written skills accumulated throughout the programme in a series of creative self-directed projects.

You will continue to develop content for a comprehensive, relevant and dynamic exit portfolio of work that presents your skills and abilities to a potential employer, highlighting employability and flexibility through your individual project outcomes. Your in-depth research skills will translate into polished final outputs, equipping you with industry-standard knowledge of contemporary practice, technological insight and a professional and employable skill set.

Research and investigation of current practice is at the core of the module. Your work will reflect current contemporary practice in Fashion Communication while taking an approach of curiosity, creativity and experimentation, showing understanding of the roles and responsibilities of the fashion communicator through the use of still and moving image, styling and creative writing.

Engagement with live projects set by industry and competitions such as D&AD Arts Thread and Creative Conscience will be undertaken in order to further develop your professional portfolio and enhance employability. These additions to your portfolio will show your work to be relevant to the needs of industry and your context as an emerging design and communications practitioner.

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FA6015 -

Major Project (Core,60 Credits)

The module gives you the opportunity to research, conceptualise and realise a self-determined Fashion Communication project, building on the skills, knowledge and understanding that you have gathered throughout the programme.

You will undertake in-depth research on a subject area of your own choosing, collating evidence of critical and cultural subject awareness. This research will culminate in the development of an original and creative Fashion Communication project that answers an identified need and is supported by thorough promotional, strategic and logistical planning.

Semester one focuses on research and concept development. You will investigate contemporary practice, and realise self-directed creative outputs, taking an approach of curiosity, creativity and experimentation. You will develop and demonstrate your capabilities as a professional fashion communicator through the use of still and moving image, graphic layout, typography, art direction, styling and creative writing.

This lays the foundation for semester two when you will develop and realise final major project outcomes determined by your career goals and ambitions, and agreed through regular supervision, formative critiques and presentations and personal project plans. Semester Two projects will be situated in a commercial context, underpinned by strategic and promotional planning that would support the launch of your concept. You are encouraged to demonstrate an independent, experimental and open-minded approach, while considering the requirements of your chosen target audience. Outcomes could include a combination of films, publications, digital platforms, experience designs, PR campaign documents, exhibitions, brand strategies or a combination of the above. They can be a development of your work in Semester One or take a new direction, and they will evidence your acquisition of sophisticated subject knowledge and understanding. You will be expected to defend your work and its relevance through critical self-evaluation addressing your own performance and opportunities for further development.

Consideration of criteria and preparation for national awards allow you to gain recognition and develop your professional skills and understanding. You will be encouraged to develop your own live project briefs where appropriate, through negotiation with industry partners.

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FA6016 -

Professional Practice and Portfolio (Core,20 Credits)

This Professional Practice and Portfolio module allows you the opportunity to frame your learning in an industry context. With employability at its core, this module provides career workshops focusing on developing an effective CV application and covering letter in response to advertised industry opportunities. Tutorials, seminars with guest speakers and self-branding sessions will help you practice your interview and networking techniques and develop an understanding of personal branding, self-promotion and professional practice necessary for an aspiring Fashion Communication graduate.

A written ‘Location of Practice’ reflective statement will place your work and skills in a professional context and outline your ongoing career aims and ambitions, informing you of the direction, environment and competencies required to effectively exploit and move on available opportunities. Professional planning will map in a business-like fashion your critical steps into your next stage, whether further academic study, industry position or establishing your own business, and you will produce a portfolio website and self-branding materials in line with your ambitions.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

FA4010 -

Fashion Journalism and Photography (Core,20 Credits)

This module introduces you to the role of the fashion journalist and image-maker, and the social, cultural, ethical and commercial context in which they work. You will explore the changing nature of fashion and how it is communicated through print and digital media. In a lecture and seminar series, you will explore the fashion industry’s relationship with the media, and the opportunities and constraints faced by journalists and image-makers working in fashion.

This will inform your own editorial practice, and in practical sessions you will have the opportunity to develop a range of skills associated with media communication, including feature writing, styling and magazine design. You will undertake research into contemporary photographic and creative visuals in order to create imagery to complement and enhance the textual elements of your work. The work of designers, stylists and art directors will be considered and become your informed and creative visual vocabulary. Print and digital visuals will be examined and you will start to develop your visual handwriting as a fashion image-maker.

You will compile a portfolio of practical work, which will include written articles, magazine spreads and photographic tasks. Your portfolio will be supported by a research file and reflective analysis, where you will discuss the ethical and industry context of your work. Industry briefs, guest speakers and the opportunity to take part in national competitions allow you to work with input from industry partners where possible.

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FA4011 -

Film and Fashion Space (Core,20 Credits)

This module explores how fashion space – such as installations, exhibitions and conceptual visual merchandising - can be utilised to tell stories about fashion.

You will consider how objects can be presented in order to create a critical narrative within a space, looking at contemporary fashion installations, presentations and performances, and early influential fashion displays to provide historical context. As an evolving visual medium, fashion has in recent years has explored intersections of display combining digital formats, fashion film and fashion installation.

Film is the fastest growing area of visual representation in fashion, providing an opportunity to creatively communicate aesthetics, ideas, and concepts to audiences - layering commercial, cultural, and even political meaning, online and in immersive environments. This module strand introduces you to the contemporary fashion film as an emerging genre in its own right as part of the growing fashion media landscape, the technical skills needed to produce your own and insights into the social, cultural, ethical and commercial context in which they exist.

This module will allow you to explore the potential for film and fashion space, incorporating installations, presentations, visual merchandising, brand activations, events and shows. Drawing from primary and secondary research, you will build on your skills in conceptual development, learning how to devise and develop new solutions for fashion space.

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FA4012 -

Introduction to Fashion Communication (Core,40 Credits)

This practical and theoretical module introduces the study of fashion communication. You will be introduced to the teaching processes and learning environment of the School of Design and Northumbria University, and gain an understanding of the critical and cultural role of fashion within the wider communication and media industries, beginning to locate your own practice in these evolving contexts.

In a visual research strand, you will explore the holistic process of gathering, generating, collating and presentation of visual and textual research in fashion. You will use appropriate methods to locate relevant sources of research and apply personal judgement in assessing, interpreting and presenting the findings.

In a theory-based strand, you will study the history of fashion from the early 20th Century, exploring the cyclical nature of fashion and the disparate influences that are the catalyst for significant change. You will learn how to research, plan, structure and reference an essay.

Finally, in a professional practice strand, you will learn about the social, economic and cultural factors which impact on the creative industries. You will develop your subject knowledge, with an overview of the range of roles, tasks and creative responsibilities within the field of fashion.

Core skills and understanding developed on this module will provide a foundation to your learning throughout the year and programme, and the introduction of professional practice awareness will lay the groundwork for your future career aims and ambitions.

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FA4013 -

PR, Social and Brand (Core,40 Credits)

This module teaches you the fundamentals of public relations (PR), an area of fashion communication that supports the promotion, reach and impact of brands, individuals, issues and cultural stakeholders. The main aim of the module is to support you in understanding what PR is, where to find it, what agencies and in-house PRs do, and what multi-channel activities are conceived, implemented and activated in this area of industry. Through a series of seminars and practical sessions, you will be shown case-studies of how fashion is promoted through public, promotional and commercial endeavours, and introduced to basic research and analysis tools that help you to ascertain the value, function and role of PR in fashion. You will learn core formal and tacit communication skills of a public relations practitioner in industry, such as how to create social content, promotional planning, how to influence and pitch, and be given opportunities to converse in public and pitch your work so that you develop a confident presentation style that is a step towards client-facing skills.

The essay will help you in taking an iterative approach to research, asking you to source, identify and review key literature, content and material in response to a given question/title. This research will underpin your argument and provide a solid basis for an original response as a critical fashion researcher. You will learn academic writing skills, the conventions of how to plan and construct an academic essay with clear referencing and how to argue a case in writing, all connected to the fascinating area of branding.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5007 -

Design Study Abroad (60 credit) (Optional,60 Credits)

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.

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FA5018 -

Fashion Insight and Innovation (Core,40 Credits)

In this module you will explore how current and future consumer trends shape new fashion and lifestyle concepts. Looking at cultural and sociological trends, brand experience theory and practice, you will gain an understanding of the shifting fashion and lifestyle landscapes, working to identify possible future scenarios and propose creative solutions. Live project briefs with industry partners such as LS:N Global and Trend Bible develop your professional skills and understanding where possible.

You will independently gather and evaluate primary and secondary research to help you further understand audiences and markets and inform strategy and direction. Students work collaboratively and individually, using creative thought processes and enquiry-based learning to initiate and develop dynamic written assignments and visual trend reports.

Students will gain experience in the translation of research into a creative Trend Portfolio that is visually communicated through appropriate digital or experimental media. Exploration of image-making techniques and theories, and the application of Semiotic theory, encourage you to interrogate images and consider how meanings are made through visual communication. Sessions on Trend writing develop your skills in writing for specific audiences. You will continue to develop your visual, verbal and written communication skills through project submissions appropriate to a professional Fashion Communication context.

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FA5019 -

Fashion Editorial (Core,20 Credits)

This module provides analysis of current and experimental practices and developments in the contemporary fashion editorial landscape covering the areas of multimedia journalism, visual graphics, photography, layout and online publishing formats and tools.

You will explore current contextual issues, appraise editorial trends and review and debate critical content aimed at specific readerships, engaging with appropriate fashion communication theories within global, historical, contemporary and cultural contexts, demonstrating an ability to locate and add purpose to your practice. You will also analyse industry applications, principles, formats and techniques within physical and digital communications.

Through this you will develop your understanding of a specific subject within the fashion industry and apply your research, critical analysis, writing and creative skills to create impactful fashion editorial outputs aimed at a defined audience.

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FA5020 -

PR and Media (Core,40 Credits)

This module further develops students’ knowledge and understanding of the theory and practice of media, public relations and fashion communication in a contemporary social, cultural, political, economic and technological context. You will develop your experience in market and demographic research, analysis, strategic thinking, concept generation, tactical planning, editorial content creation and film realisation. You will ultimately produce an opti-channel campaign that strategically aims to enhance the positive and authentic relationship between brands, products and consumers. Through the combination of practical, strategic and design thinking, you will design, produce and present critical and original fashion communication outputs that are directly in line with industry practice and will support you in a holistic approach in your step to becoming a competent promoter of fashion, creator of fashion content and communicator of key messages for audiences.

More information

FA5021 -

Professional and Contextual Studies (Core,20 Credits)

Fashion is a global business and the study of fashion communication means understanding how the world works. This module fosters a deeper appreciation of professional contexts, principles and roles to help you locate your own practice, and further develops your knowledge and understanding of the social, cultural, ethical and political issues relating to the fashion industry. During this module you will be expected to manage your own learning and build on existing skills and knowledge in a professional context.

In the professional practice strand of the module, you will look at different areas in the fashion and creative industries, and investigate the diverse range of career paths and professional opportunities that their area of study can lead to. You will gain insights into critical issues, innovations and challenges through a series of visiting lectures from industry practitioners, placement students and course alumni.

With the support of the university’s dedicated Placements and Internships team, you will be given guidance on whether to take a sandwich year and help in researching and applying for a placement. You will also learn how to develop your personal brand through social media, a portfolio website and a CV, and how to showcase your fashion communication outputs in a way that resonates with industry.

In the theory-based strand of the module, meanwhile, a cultural and media studies lecture programme with guided reading will help you to research independently and evaluate your own practice and critical understanding of the fashion field.

Through the combination of practical, strategic and design thinking and academic and creative outputs, this module will support you in a holistic approach in your step to becoming a competent communicator and theorist of fashion.

More information

YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5005 -

Design Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a 120 credit year-long module available on degree courses which include a work placement year, taken as an additional year of study at level 5 and before level 6 (the length of the placement(s) will be determined by your programme but it can be no less than 30 weeks. You will undertake a guided work placement at a host organisation. This is a Pass/Fail module and so does not contribute to classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format – “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the work placement agreement signed by the placement provider, the student, and the University.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

More information

AD5006 -

Design Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

More information

AT5004 -

Year in International Business (This is made up of 5 modules studied in Newcastle (Semester 1) & Amsterdam (Semester 2) (Optional,120 Credits)

This overarching module descriptor covers the Year in International Business which is made up of 5 modules which students study in Newcastle (semester 1) and Amsterdam (semester 2).

This additional year of studies has been designed to develop students’ business awareness and their soft skills through a semester of study in the UK followed by engagement in studying in Amsterdam and working on real business projects to further enhance and develop this knowledge, skills and attributes.

Semester 1 in the UK comprises three 20-credit modules aimed at students new to business and management, which also equips the students for a semester in Amsterdam, working in teams on a “real-world”, client facing project. Of the modules studies in Semester 1 provide students with the “soft”, “analytical” and “project management” skills necessary to embark on a “real-world” client-centred consultancy project in Semester 2. In Semester 2, students will work move to Amsterdam and study two modules on Northumbria licensed premises. The first module, Group Business Consultancy Project, is a Level 5 40 credit Consultancy Project providing a supported and challenging experience with real business supervised by Northumbria and possibly Dutch academics. The final module complements the development of business knowledge and application through a contextualised consideration of International Business. This will also add to the Business Consultancy experience, thereby guaranteeing a coherent business experience.

The modules are outlined below:

Semester 1
HR9505 Managing People at Work (20 credits)
SM9511 Global Business Environment (20 credits)
AF5022 Financial Decision Making (20 credits)

Semester 2
AT5000 Digital Business (20)
AT5001 Group Business Consultancy Project (40 credits)

In semester 1, students will learn in an environment aligned to that of business students on full time programmes. A mixture of large group and small group sessions will take place. In semester 2, in accordance with the experiential learning pedagogical approach in the Business Clinic operated at Newcastle Business School, the group consultancy work will involve students working in groups, facilitated by academics but also independently and amongst their peers in collaborative project work to provide real business consultancy. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Business UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

More information

FA6013 -

Critical Research Project (Core,20 Credits)

The module gives you the opportunity to identify, investigate and plan a self-determined, critical research project, culminating in a 5000-word written report.

With consideration of the key issues that will inform and shape the fashion industry in years to come, you will identify and propose a challenging Fashion Communication research project that is a mature, realistic response to the contemporary design world. You will demonstrate a contextual understanding of personal practice in relation to broader cultural socio-economic and political contexts.

Establishing a relevant field and question that relates to the wider fashion industry, you will undertake in-depth research using primary and secondary methodologies to inform a written research report that evidences your critical and cultural subject awareness. You will display evidence of critical thinking in the development of arguments, analysis and debate, expressed through oral and written communication.

Your research topic may reflect your career goals and ambitions, and will be agreed through regular supervision, formative critiques and presentations, personal project plans and peer discussions.

More information

FA6014 -

Industry & Competition Briefs (Core,20 Credits)

In this module you will continue to build a diverse portfolio of contemporary work that demonstrates your capabilities as a professional fashion communicator. You will be encouraged and supported to further develop your own individual style in order to support your professional and creative practice by incorporating elements of digital media, graphics, photographic, written, social and film media.

You are required to show evidence of critical thinking in the development of your own specialist practice, making use of the visual and written skills accumulated throughout the programme in a series of creative self-directed projects.

You will continue to develop content for a comprehensive, relevant and dynamic exit portfolio of work that presents your skills and abilities to a potential employer, highlighting employability and flexibility through your individual project outcomes. Your in-depth research skills will translate into polished final outputs, equipping you with industry-standard knowledge of contemporary practice, technological insight and a professional and employable skill set.

Research and investigation of current practice is at the core of the module. Your work will reflect current contemporary practice in Fashion Communication while taking an approach of curiosity, creativity and experimentation, showing understanding of the roles and responsibilities of the fashion communicator through the use of still and moving image, styling and creative writing.

Engagement with live projects set by industry and competitions such as D&AD Arts Thread and Creative Conscience will be undertaken in order to further develop your professional portfolio and enhance employability. These additions to your portfolio will show your work to be relevant to the needs of industry and your context as an emerging design and communications practitioner.

More information

FA6015 -

Major Project (Core,60 Credits)

The module gives you the opportunity to research, conceptualise and realise a self-determined Fashion Communication project, building on the skills, knowledge and understanding that you have gathered throughout the programme.

You will undertake in-depth research on a subject area of your own choosing, collating evidence of critical and cultural subject awareness. This research will culminate in the development of an original and creative Fashion Communication project that answers an identified need and is supported by thorough promotional, strategic and logistical planning.

Semester one focuses on research and concept development. You will investigate contemporary practice, and realise self-directed creative outputs, taking an approach of curiosity, creativity and experimentation. You will develop and demonstrate your capabilities as a professional fashion communicator through the use of still and moving image, graphic layout, typography, art direction, styling and creative writing.

This lays the foundation for semester two when you will develop and realise final major project outcomes determined by your career goals and ambitions, and agreed through regular supervision, formative critiques and presentations and personal project plans. Semester Two projects will be situated in a commercial context, underpinned by strategic and promotional planning that would support the launch of your concept. You are encouraged to demonstrate an independent, experimental and open-minded approach, while considering the requirements of your chosen target audience. Outcomes could include a combination of films, publications, digital platforms, experience designs, PR campaign documents, exhibitions, brand strategies or a combination of the above. They can be a development of your work in Semester One or take a new direction, and they will evidence your acquisition of sophisticated subject knowledge and understanding. You will be expected to defend your work and its relevance through critical self-evaluation addressing your own performance and opportunities for further development.

Consideration of criteria and preparation for national awards allow you to gain recognition and develop your professional skills and understanding. You will be encouraged to develop your own live project briefs where appropriate, through negotiation with industry partners.

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FA6016 -

Professional Practice and Portfolio (Core,20 Credits)

This Professional Practice and Portfolio module allows you the opportunity to frame your learning in an industry context. With employability at its core, this module provides career workshops focusing on developing an effective CV application and covering letter in response to advertised industry opportunities. Tutorials, seminars with guest speakers and self-branding sessions will help you practice your interview and networking techniques and develop an understanding of personal branding, self-promotion and professional practice necessary for an aspiring Fashion Communication graduate.

A written ‘Location of Practice’ reflective statement will place your work and skills in a professional context and outline your ongoing career aims and ambitions, informing you of the direction, environment and competencies required to effectively exploit and move on available opportunities. Professional planning will map in a business-like fashion your critical steps into your next stage, whether further academic study, industry position or establishing your own business, and you will produce a portfolio website and self-branding materials in line with your ambitions.

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YB5001 -

Academic Language Skills for Design (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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