FA5007 - Fashion Editorial and Journalism

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What will I learn on this module?

This module provides analysis of current and experimental practices and developments in the contemporary fashion editorial landscape covering the areas of multi-media journalism, visual graphics, photography, layout and omni-channel publishing formats and tools.

You will explore current contextual issues, appraise editorial trends and review and debate critical content aimed at specific readerships, engaging with appropriate Fashion Communication theories within global, historical, contemporary and cultural contexts, demonstrating an ability to locate and add purpose to your practice. You will also analyse industry applications, principles, formats and techniques within physical and digital communications, evolving media agendas and the notion of auteurship in contemporary media outputs.

Through this you will develop your understanding of a specific subject within the fashion industry and apply your research, critical analysis, writing and creative skills to create impactful fashion editorial 2D/3D outputs aimed at a defined audience.

How will I learn on this module?

Module delivery will be located in a range of learning settings to support learning through workshop activities, software and photographic demonstrations, to formal lectures, seminar sessions and presentations. This allows students to experience a range of teaching, learning and assessment methods and encourage flexibility of thinking and critical engagement and self-assessment.

Lecturers and technicians with years of practical experience and supporting research will guide you through the module, developing your understanding of contemporary editorial issues and media industry developments, along with helping you develop work of a high technical standard. Debate and open discussion on contextual issues within the fashion industry is fully encouraged through the critique of editorial content, media such as films, books, academic texts, fashion content, and through a series of guest speakers with professional and personal experience within the subject and issue areas developing students understanding and professional standpoint.

Live projects in association with industry partners such as All Walks Beyond the Catwalk and i-D are tied in where possible with the creative brief to enrich the contextual value of the project, and this work with external professional partner(s) inspires a greater connectivity and understanding of creating work for specific audiences and industry practice and standards.

Practical skills such as critical journalistic writing, analysis, research, interviewing, technical software skills are developed through lectures, demonstrations in session and set taskwork will provide you the opportunity to apply the skills learnt in planned sessions and to develop and apply them through self-directed and independent study in response to the module brief. Shared work in a group environment is also expected with formative exercises, peer feedback and presentations set to encourage you to grow in confidence when developing the refining creative work.
Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas, using a range of media and communication tools to a variety of audiences. You will have the opportunity to use dedicated Mac Labs and studio based iMacs to create digital editorial work and presentations; use of the photography studio and faculty film cameras will be encouraged for image-based/multimedia submissions; video tutorials / content and digital reading / research materials will also be available where relevant through the module site to support learning and understanding.

How will I be supported academically on this module?

Module staff will guide and support you through the stages of the project learning by means of: lectures, seminars, group and individual tutorials, supervised studio and workshop activities in editorial layout, journalism, photography and styling. Lecturers and technicians with years of practical experience and supporting research will guide you through the module, developing your understanding of industry standard practice and professional standards that will in turn inform your own work.
Module contact time provides the opportunity for you to receive on-going tutor and peer feedback and to use the views of others in the development or enhancement of your work. Tutor Guided Independent Learning/Student Independent Learning will help you start to make constructive use of feedback received in class, and to take responsibility to direct your own learning needs.
There are formal formative assessment points in the module to promote personal responsibility in managing your workload and refining your work. This also provides you with the opportunity to receive and apply formative feedback and improve your competencies before your final summative assessment. Digital submissions through ESAF will support you in submitting work efficiently and the Design School’s software, printing and publishing resources facilitate your production of creative outputs.
Northumbria University student support also includes:
? SASC (Student Advice & Support Centre) provide specialist support with personal issues including; DSSR (Disabled Student Support Recommendations) statements; PECs (Personal Extenuating Circumstances) and LAs (Late Approved submission) processes.
? If you are an International student, you will receive extra support via weekly ESAP (English for Specific Academic Purposes) sessions.
? The eLP (eLearning Portal) will include all relevant module documentation e.g. module guides, lecture material and reading lists and any notices relevant to the running of the module.
? IT Helpline, Timetabling, Ask4help, Student Law Office, Careers and Employment Service and the University Library.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Show an informed, critical and creative approach to understanding culture and communications, and make the links to your own communicative practice.

2. Demonstrate through enquiry-based and creative practice, your advanced understanding of functional, psychological and aesthetic principles of Fashion Communication practice.
Intellectual / Professional skills & abilities:
3. Link your knowledge and understanding to display a confident and sophisticated application of multi-media processes to the realisation of Fashion Communication.

4. Produce and communicate a professional fashion communication output with distinguishable skill, application and presentation.

Personal Values Attributes
5. Show ability to effectively communicate through one or more of the following means; written, visual, oral, aural.

How will I be assessed?

Assessment will be conducted through;

Formative feedback received from tutors and peers during studio, workshop and seminar engagement.

Formal formative feedback
Formal formative tutorials will provides feedback on the portfolio and written work and informally record academic progress.

There will be several formative and formal formative assessment points and feedback sessions during the module to support production of elements. At these points, you will be given verbal or written feedback and if appropriate, a letter grade to indicate the level at which you are currently achieving Module Learning Outcomes. This provides you with the opportunity to apply the feedback to your existing work and improve your competencies before your final summative assessment.

Digital process book (featuring research and development) (Week 5)
Summative assessment
By collecting a variety of evidence/outputs from the learner via multiple dimensions (coursework, observations, presentations, etc.) Tutors will assess the learner’s overall performance holistically with a (single grade/ single grade in multiple components)

Final Summative Portfolio of Editorial work comprising: editorial layout featuring visual imagery (photography) plus written texts; research summary (Week 11)
Final summative Journalism content of 1500-words (synopsis, print and digital texts) (Week 9)

Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment, which may contribute to the overall module outcome.





Module abstract

This module will provide you with the opportunity to develop your understanding of the multi-media fashion editorial landscape and requires you to engage with contemporary contextual issues and agendas currently debated in the fashion industry. It supports you in developing critical analysis and writing skills, progressive practical software and photographic skills and producing 2D/3D fashion visual and written content for a specific audience and with a social agenda. You will create an impactful fashion editorial output that illustrates your critical thinking, professional editorial skills and understanding of multi-media fashion content. Formative feedback is given through a series of activities, practical exercises and tutorials with peers and tutors and summative feedback at final presentations and upon submission. Altogether, this module will teach you professional editorial practices and support you in creating impactful editorial outputs that evidence your fashion communication skills, essential for applying for industry work placements.

Course info

UCAS Code WP29

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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