FA6011 - Professional Practice in Fashion Communication

APPLY NOW BOOK AN OPEN DAY Add to My Courses Register your interest / Course PDF

What will I learn on this module?

This Professional Practice in Fashion Communication module allows you the opportunity to frame your learning in an industry context. With employability at its core, this module provides career workshops focusing on developing an effective CV application and covering letter in response to advertised industry opportunities. Tutorials, seminars with guest speakers and personal pitch presentations will help you practice your interview and networking techniques and develop an understanding of personal branding, self-promotion and professional practice necessary for an aspiring Fashion Communication graduate.

A written ‘Location of Practice’ reflective statement will place your work and skills in a professional context and outline your ongoing career aims and ambitions, informing you of the direction, environment and competencies required to effectively exploit and move on available opportunities. A 'Professional / Personal Plan' will map in a business-like fashion your critical steps into your next stage, whether further academic study, industry position or establishing your own business with the aim to consolidate your career approach, direction and likely outcome.

How will I learn on this module?

Learning and teaching strategies on Fashion Communication encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating practice with academic and intellectual skills. You will display evidence of critical thinking in the development of your own specialism and practice which has relevance in cultural, aesthetic, technical and commercial contexts.

Enquiry-based learning is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. Exploration of methods and processes enables you to display evidence of creative thinking through the investigation and communication of concepts that have relevant focus and purpose. This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness.

Cultural, critical, and media studies provide a social and theoretical context to the subject discipline, developing your knowledge and insight into your own personal practice within a social, moral, ethical and commercial setting. A framework of past and present industry-facing collaborative projects/work experience and potential self-directed study abroad provides you with the opportunity to hone specialist skills, professional qualities, enterprise and entrepreneurial capabilities through real-life scenarios and 'learning by doing'.

Lecturers and technicians with years of practical experience and supporting research and practice will guide you through the module, developing your understanding of industry standard practice. Guest speakers will also share their knowledge of industry standard practices and enhance your understanding of discipline standards.

You are encouraged to advance your visual literacy and to develop your independent learning skills to explore further the subject area, current issues, debates and mediums. You will show your ability to design, execute and communicate a professional and responsible portfolio of work autonomously, requiring minimal supervision to achieve multiple outcomes.

Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will present your work using a range of media and communication tools to a variety of audiences in different situations. Students will use dedicated Mac Labs and studio based iMacs to create digital portfolios and presentations; use of the photography studio and faculty film cameras will be encouraged for image-based/multimedia submissions; video tutorials and digital reading / research materials are available through the module site to support learning and understanding.

How will I be supported academically on this module?

At the beginning of your programme you will be allocated a Guidance Tutor who will be able to provide advice and support in relation to your academic, personal and professional development. Formal guidance tutorials will allow you to reflect on what you have achieved and identify your strengths and weaknesses.

Studio tutorials with module tutors provide advice on the direction of your work and whether you are meeting module learning outcomes. These normally take place during timetabled sessions, in the studio, lab or workshop and will help you to progress your ideas.
• Lecturers and technicians with years of practical experience and supporting research will guide you through the module, developing your understanding of industry standard practice.
• All students have induction sessions at the start of each level
• Library support induction sessions introduce students to the support available for Study skills, IT skills, Information skills
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a personal development plan (PDP) and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• Careers support is introduced in Level 4, developed and explored through live projects in Level 5, with individual career guidance in Level 6 in relation to student career aspirations and intentions
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Project briefs are normally introduced via a briefing session, where the brief is fully explained and explored by both staff and students
Visiting professionals support relevant and current practice

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
Independently source and critically engage with sophisticated research materials, theories and debates appropriate to your chosen specialism.

1. Display evidence of critical thinking in the development of your own specialism and practice which has relevance in cultural, aesthetic, technical and commercial contexts.

3. Display evidence of critical thinking in the development of your own specialism and practice which has relevance in cultural, aesthetic, technical and commercial contexts.

Intellectual / Professional skills & abilities:
1. Critically evaluate key source material, theories and concepts to identify and redefine problems or opportunities and to frame appropriate questions to achieve a solution.

4. Relate the communication process to its cultural function and identify your personal practice in relation to the media and communication continuum and broader contexts, defending your own practice and formulating reasoned responses to the critical judgement of others.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
1. Anticipate and accommodate change, value curiosity, and work within contexts of ambiguity, uncertainty and unfamiliarity.
3. Be able to think independently, understand and justify your own opinions, and recognise the need to consider, acknowledge and respect diverse opinions and the social, cultural and ideological positions from which they arise

How will I be assessed?

Assessment will be conducted through;
Formative feedback received from tutors and peers during studio and workshop engagement.

Summative assessment
By collecting a variety of evidence/outputs from the learner via multiple dimensions (coursework, observations, presentations, etc.) Tutors will assess the learner’s overall performance holistically with a (single grade/ single grade in multiple components)

• 'Location of Practice' statement (K&U 3, IPSA 4) SEM1
• Professional / Personal plan Pitch Presentation (IPSA 1, K&U1) SEM2
• CV and Personal Branding (PVA1 / IPSA 4) (SEM2)

Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment which may contribute to the overall module outcome.





Module abstract

In this module, you will reflect on your experience throughout the Fashion Communication programme and industry experience acquired through live projects, work placements, employment, activities and skills, in relation to your future professional and employability aspirations. This module works in tandem with FA6012 Fashion Communication Portfolio to help you research roles and opportunities within Fashion and its related industries, and with guidance from academics and the careers service, devise a strategy for future professional and personal development. Lectures from alumni and industry professionals will help contextualise your learning and provide a road map for your own career aspirations. Interview practice and CV development will prepare you for the world of employment and opportunities for further study will be explored to help you achieve your personal and professional goals.

Course info

UCAS Code WP29

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints