FA6012 - Fashion Communication Portfolio

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What will I learn on this module?

In this module you will realise a diverse portfolio of contemporary work that demonstrates your capabilities as a professional Fashion Communicator. You will create conceptual printed publications and / or digital projects contextualised by professional written content. You will be encouraged and supported to develop your own individual style in order to support your professional and creative practice by incorporating elements of digital media, graphics, photographic, written, social and film media.

You are required to show evidence of critical thinking in the development of your own specialist practice, making use of the visual and written skills accumulated throughout the programme in a series of creative self-directed projects.

In the second Semester you will develop a comprehensive and dynamic exit portfolio of work that presents your skills and abilities to a potential employer, highlighting employability and flexibility through your individual project outcomes. Your in-depth research skills will translate into polished final outputs, equipping you with industry-standard knowledge of contemporary practice, technological insight and a professional and employable skill set.

Research and investigation of current practice is at the core of the module. Your work will reflect current contemporary practice in Fashion Communication while taking an approach of curiosity, creativity and experimentation, showing understanding of the roles and responsibilities of the fashion communicator through the use of still and moving image, styling and creative writing.

Engagement with live projects and competitions such as D&AD and Creative Conscience will be encouraged in order to further develop your professional portfolio and enhance employability.

How will I learn on this module?

Learning and teaching strategies on Fashion Communication encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating practice with academic and intellectual skills. You will display evidence of critical thinking in the development of your own specialism and practice which has relevance in cultural, aesthetic, technical and commercial contexts.

Enquiry-based learning is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. Exploration of methods and processes enables you to display evidence of creative thinking through the investigation and communication of concepts that have relevant focus and purpose. This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness.

Cultural, critical, and media studies provide a social and theoretical context to the subject discipline, developing your knowledge and insight into your own personal practice within a social, moral, ethical and commercial setting. A framework of industry facing collaborative projects/work experience and study abroad provides you with the opportunity to hone specialist skills, professional qualities, enterprise and entrepreneurial capabilities through real-life scenarios.

Lecturers and technicians with years of practical experience and supporting research will guide you through the module, developing your understanding of industry standard practice.

You are encouraged to advance your visual literacy and to be aware of current issues and debates. You will show your ability to design, execute and communicate a professional and responsible project autonomously, requiring minimal supervision to achieve outcomes.

Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will present your work using a range of media and communication tools to a variety of audiences in different situations. Students will use dedicated Mac Labs and studio based iMacs to create digital portfolios and presentations; use of the photography studio and faculty film cameras will be encouraged for image-based/multimedia submissions; video tutorials and digital reading / research materials are available through the module site to support learning and understanding.

How will I be supported academically on this module?

At the beginning of your programme you will be allocated a Guidance Tutor who will be able to provide advice and support in relation to your academic, personal and professional development. Formal guidance tutorials will allow you to reflect on what you have achieved and identify your strengths and weaknesses.

Studio tutorials with module tutors provide advice on the direction of your work and whether you are meeting module learning outcomes. These normally take place during timetabled sessions, in the studio, lab or workshop and will help you to progress your ideas.
• Lecturers and technicians with years of practical experience and supporting research will guide you through the module, developing your understanding of industry standard practice.
• All students have induction sessions at the start of each level
• Library support induction sessions introduce students to the support available for Study skills, IT skills, Information skills
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a personal development plan (PDP) and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• Careers support is introduced in Level 4, developed and explored through live projects in Level 5, with individual career guidance in Level 6 in relation to student career aspirations and intentions
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Project briefs are normally introduced via a briefing session, where the brief is fully explained and explored by both staff and students
• Visiting professionals support relevant and current practice.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Display evidence of your critical, experimental and/or innovative thinking by conceiving solutions which have relevance in cultural, aesthetic, technical and commercial contexts.

2. Defend/account for your concepts with reasoned judgement through the creation of a portfolio of work.


Intellectual / Professional skills & abilities:
3. Demonstrate sophisticated skill in the realisation of solutions to professional standards as evidenced through portfolio output.

Personal Values Attributes:
4. Engage employability skills including; leadership, enterprise, flexibility, resourcefulness.

5. Accept personal responsibility with consistent application to task.

How will I be assessed?

Assessment will be conducted through;
Formative feedback received from tutors and peers during studio and workshop engagement.

Formal formative feedback
Formal formative tutorials will provides feedback and informally record academic progress.

There will be a formal formative assessment point where you will be given verbal feedback and a letter grade to indicate the level at which you are currently achieving the MLOs. This provides you with the opportunity to apply the feedback to your existing work and improve your competencies before your final summative assessment.
This point is:

Process Book (KU1) (SEM1 Week 8)
Exit Portfolio Proposal (KU1) (SEM2 Week 5)

Summative assessment
By collecting a variety of evidence/outputs from the learner via multiple dimensions (coursework, observations, presentations, etc.) Tutors will assess the learner’s overall performance holistically with a (single grade/ single grade in multiple components)

Creative Fashion Communication Project (KU1 / IPSA1)
Also including: Creative Written Component (KU1) (SEM1 Week 12)

Professional Exit Portfolio (KU3 / IPSA1 / PVA1 / PVA2) Also including: Competition Brief (KU1 / IPSA2) (SEM2 Week 12)

Other
Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment which may contribute to the overall module outcome.

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

The module will enable you to create conceptual projects contextualised by professional written content. You will be encouraged and supported to develop your own individual style in order to support your professional and creative practice by incorporating elements of digital media, graphics, photographic, written, social and film media.

You will develop a comprehensive and dynamic portfolio of work that presents your skills and abilities to a potential employer, highlighting employability and flexibility through your individual project outcomes. Your in-depth research skills will translate into polished final outputs, equipping you with industry-standard knowledge of contemporary practice, technological insight and a professional and employable skill set. Engagement with live projects and competitions such as D&AD and Creative Conscience will be encouraged in order to further develop your professional portfolio and enhance employability.

Course info

UCAS Code WP29

Credits 40

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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