FA4010 - Fashion Journalism and Photography

What will I learn on this module?

This module introduces you to the role of the fashion journalist and image-maker, and the social, cultural, ethical and commercial context in which they work. You will explore the changing nature of fashion and how it is communicated through print and digital media. In a lecture and seminar series, you will explore the fashion industry’s relationship with the media, and the opportunities and constraints faced by journalists and image-makers working in fashion.

This will inform your own editorial practice, and in practical sessions you will have the opportunity to develop a range of skills associated with media communication, including feature writing, styling and magazine design. You will undertake research into contemporary photographic and creative visuals in order to create imagery to complement and enhance the textual elements of your work. The work of designers, stylists and art directors will be considered and become your informed and creative visual vocabulary. Print and digital visuals will be examined and you will start to develop your visual handwriting as a fashion image-maker.

You will compile a portfolio of practical work, which will include written articles, magazine spreads and photographic tasks. Your portfolio will be supported by a research file and reflective analysis, where you will discuss the ethical and industry context of your work. Industry briefs, guest speakers and the opportunity to take part in national competitions allow you to work with input from industry partners where possible.

How will I learn on this module?

Learning and teaching strategies on Fashion Communication encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating creative practice with academic and intellectual skills.

The extended studio (X-Studio) environment is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. The X-Studio embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to your learning needs.

This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages you to learn flexibly, dynamically blending your learning and University experience between physical and digital interactions both in real-time and online at your own pace.

This extended studio culture not only helps you to become a more confident autonomous learner but also prepares you for a dynamic design industry in which an extended studio philosophy is current practice.

Lecturers with industry experience and supporting research will guide you through the module, developing your understanding of professional standards and practice. Guest speakers from the fashion and media industries, including editors, photographers and stylists, will help you situate your own work in a professional context.

You are encouraged to advance your visual literacy and to be aware of current issues and debates. Working in groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic.

Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas using a range of media and communication tools to a variety of audiences in different situations. You will create digital portfolios and presentations, as well as image-based/multimedia submissions.

How will I be supported academically on this module?

• At the beginning of your programme you will be allocated a Guidance Tutor who will be able to provide advice and support in relation to your academic, personal and professional development. Formal guidance tutorials will allow you to reflect on what you have achieved and identify your strengths and weaknesses
• Tutorials with lecturers provide advice on the direction of your work and whether you are meeting Module Learning Outcomes. These will be timetabled, and will help you to progress your ideas.
• Project briefs are introduced via briefing sessions, where the task is fully explored by both staff and students
• Live projects with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context, where possible. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Students experience a range of teaching, learning and assessment methods and course work is largely project based
• Modules are delivered through a combination of delivery modes, with guided and independent learning
• Additional study skills materials and workshops are available through Skills Plus at https://library.northumbria.ac.uk/skillsplus/ and Linkedin Learning
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• Student Central provide specialist support with personal issues including; DSSR (Disabled Student Support Recommendations) statements; PECs (Personal Extenuating Circumstances) and LAs (Late Approved submission) processes.
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation and learning material, e.g. module briefs, lecture content, video demonstrations, reading lists and weekly tasks, together with meeting spaces, discussion boards and notices
• Visiting professionals support relevant and current practice where possible

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Understand production processes and professional practices within the media, cultural and communicative industries

2. Show a foundational knowledge of the media industry through analysis of a specified magazine

Intellectual / Professional skills & abilities:
3. Evidence your independent judgement in your ability to generate and explore ideas through visual and written fashion communication

Personal Values Attributes
4. Show a fundamental awareness of ethical issues and responsible practice through critical evaluation of your own fashion journalism and photography output

How will I be assessed?

Assessment will be conducted through;

Summative assessment

Magazine analysis, 1,000 words, critically evaluating the target audience, market positioning, advertising, circulation, feature content, language, visuals and design of a specified publication (2) 20%

Magazine feature, including cover and two spreads comprising a profile, photo shoot and InDesign layout (3) 60%

Research file including photographic and journalistic tasks, evidence of development of magazine spreads, and 500-word reflective evaluation on professional practice (1, 4) 20%

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

This module explores the principles and practice of fashion journalism and photography, and the cultural, ethical and commercial context in which they operate. On a theoretical level, you will debate the key issues in the fashion and media industries, including the close tie-ups between the two and how they target their audiences.

In practical sessions, you will develop the skills associated with fashion journalism and photography, including interviewing, research, feature writing, magazine design, styling and portrait photography. With guidance from guest speakers and tutors, you will build up a portfolio of text, imagery and design appropriate to commercial fashion publications.

Course info

UCAS Code WP29

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2022

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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