FA6016 - Professional Practice and Portfolio

What will I learn on this module?

This Professional Practice and Portfolio module allows you the opportunity to frame your learning in an industry context. With employability at its core, this module provides career workshops focusing on developing an effective CV application and covering letter in response to advertised industry opportunities. Tutorials, seminars with guest speakers and self-branding sessions will help you practice your interview and networking techniques and develop an understanding of personal branding, self-promotion and professional practice necessary for an aspiring Fashion Communication graduate.

A written ‘Location of Practice’ reflective statement will place your work and skills in a professional context and outline your ongoing career aims and ambitions, informing you of the direction, environment and competencies required to effectively exploit and move on available opportunities. Professional planning will map in a business-like fashion your critical steps into your next stage, whether further academic study, industry position or establishing your own business, and you will produce a portfolio website and self-branding materials in line with your ambitions.

How will I learn on this module?

Learning and teaching strategies on Fashion Communication encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating creative practice with academic and intellectual skills.
The extended studio (X-Studio) environment is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. The X-Studio embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to your learning needs.

This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages you to learn flexibly, dynamically blending your learning and University experience between physical and digital interactions both in real-time and online at your own pace.

This extended studio culture not only helps you to become a more confident autonomous learner but also prepares you for a dynamic design industry in which an extended studio philosophy is current practice.

Lecturers with industry experience and supporting research will guide you through the module, developing your understanding of professional standards and practice. Guest speakers from creative industries will help you situate your own work in a professional context.

You are encouraged to advance your visual literacy and to be aware of current issues and debates. Working in groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic.

Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas using a range of media and communication tools to a variety of audiences in different situations. You will create digital portfolios and presentations, as well as image-based/multimedia submissions.

How will I be supported academically on this module?

• Tutorials with lecturers provide advice on the direction of your work and whether you are meeting Module Learning Outcomes. These will be timetabled, and will help you to progress your ideas.
• Project briefs are introduced via briefing sessions, where the task is fully explored by both staff and students
• Live projects with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context, where possible. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Students experience a range of teaching, learning and assessment methods and course work is largely project based
• Modules are delivered through a combination of delivery modes, with guided and independent learning
Additional study skills materials and workshops are available through Skills Plus at https://library.northumbria.ac.uk/skillsplus/ and Linkedin Learning
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation and learning material, e.g. module briefs, lecture content, video demonstrations, reading lists and weekly tasks, together with meeting spaces, discussion boards and notices
• Visiting professionals support relevant and current practice where possible

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Independently source and critically engage with sophisticated research materials, theories and debates appropriate to your chosen specialism.

2. Display evidence of critical thinking in the development of your own specialism and practice which has relevance in cultural, aesthetic, technical and commercial contexts.

Intellectual / Professional skills & abilities:
3. Critically evaluate key source material, theories and concepts to identify and redefine problems or opportunities and to frame appropriate questions to achieve a solution.

4. Relate the communication process to its cultural function and identify your personal practice in relation to the media and communication continuum and broader contexts, defending your own practice and formulating reasoned responses to the critical judgement of others.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
5. Anticipate and accommodate change, value curiosity, and work within contexts of ambiguity, uncertainty and unfamiliarity.

How will I be assessed?

Assessment will be conducted through:

Summative assessment

Sem 1
• 'Location of Practice' statement (1, 4) 50%

Sem 2
• Simulated interview, CV and Cover Letter (2) 20%
• Portfolio Website/Self-Branding (3, 5) 30%





Module abstract

In this module, you will reflect on your experience throughout the Fashion Communication programme and industry experience acquired through live projects, work placements, employment, activities and skills, in relation to your future professional and employability aspirations. This module works in tandem with Industry and Competition Briefs to help you research roles and opportunities within fashion and its related industries, and with guidance from academics and the careers service, devise a strategy for future professional and personal development. Guest lectures from alumni and industry professionals will help contextualise your learning and provide a road map for your own career aspirations. Interview practice and CV development will prepare you for the world of employment and opportunities for further study will be explored to help you achieve your personal and professional goals.

Course info

UCAS Code WP29

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2022

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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