FA6003 - Final Major Project: Realisation

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What will I learn on this module?

Final Major Project: REALISATION enables you to consolidate and extend your intellectual and creative skills through a self-directed final major project. Applying research generated in your Semester 1 modules, you will design, make and promote your concept through garments, collections, products and publications. Your skills will be applied to promoting your concept using a wide range of visual media from print to photography and film. This work will be underpinned by an understanding of your practice within a cultural and commercial context, enhanced with specialist practical skills and evidenced through the creation of your individual design portfolio. This Final Major Project enables the synthesis of acquired knowledge, skills and expertise into a body of work encouraging you to relate your personal practice to contemporary society, culture and commerce. This comprehensive body of work will culminate in a final exhibition.

Using your creative, contextual and market research generated in Semester 1, you will produce a Marketing Plan which justifies, documents and evaluates the work of your Final Major Project. This report offers an objective account of the design process, a validation of the proposed design solution and an understanding of the fashion marketing planning process applied to a real fashion-marketing scenario.

The specialist subject component selected in Semester 1 continues to support the individual nature of your concept proposal through study of either Advanced Pattern Cutting 2 ,or Creative Textiles 2.

You will create a professional portfolio of design, illustration, photography, graphic promotion and brand development. Guidance is provided in building a personal portfolio through independent research and analysis of contemporary fashion design development to specific product area, illustration and media techniques and style. Industry-facing collaborations, competitions and Final Major Project work are compiled with the aim of presenting you as a creative designer who is able to visually communicate concepts and final designs to a highly professional standard.

How will I learn on this module?

Project-based learning will equip you with a creative approach to the progressively interrelated nature of practical and intellectual skills. Hands-on participation will enable you to display evidence of creative thinking through the making and communication of design concepts/artefacts that have a purposeful outcome. There is focus on the acquisition of technical skills and the use of materials and processes in identifying and solving problems. The studio and workshop environment is integral to this approach where it supports a creative collaborative community, and collegial exchange. The teaching and learning strategy emphasises creativity and experiential enquiry, enabling active participation in observation, recording and making through design practice.

Traditional, new and emerging technologies are used both in the delivery, observation and realisation of outcomes. Marketing and contextual studies enhance knowledge and insight into your personal practice within a social, moral, ethical and commercial setting. The module prepares you for employment by providing the opportunity to gain specialist skills, professional attributes and entrepreneurial capabilities.

How will I be supported academically on this module?

The Fashion Design and Marketing Programme aims to support you academically by encouraging a collegiate, friendly and creative culture.
Students experience a range of teaching, learning and assessment methods and course work which is largely project-based. Modules are delivered through a combination of lecture, supported group tutorials, studio activity, practical demonstrations, studio teaching, guided and independent learning. Practical skills are delivered through workshop activities. Project briefs are normally introduced via a briefing session, where the task is fully explained and explored by both staff and students. Studio tutorials with module tutors provide advice on the direction of your work and whether you are meeting Module Learning Outcomes, these normally take place during timetabled sessions, and will help you to progress your ideas. The School of Design provides a wide range of specialist subject expertise though a dedicated Technical Support Team providing technical instruction and demonstrations supporting the academic programmes in Design. Additional support is offered through;

• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Visiting professionals support relevant and current practice

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Demonstrate critical analysis in the evaluation of research evidence or material through a written and illustrated Research Plan.

2. Analyse your findings from your research material and apply critical analysis to the process of writing your Marketing Plan.

3. Display evidence of your critical, experimental and/or innovative thinking by conceiving solutions which have relevance in cultural, aesthetic, technical and commercial contexts evidenced through the design process, final product/outcome and portfolio.

Intellectual / Professional skills & abilities:
4. Apply business and enterprise strategy to personal practice as evidenced through a written and illustrated Marketing Plan.

5. Effectively use a wide range of media and advanced technical drawing/illustration techniques to accurately communicate concepts and solutions as evidenced through the fashion design portfolio.

6. Demonstrate sophisticated skill in the creation of prototypes/design solutions to highly creative standards.

7. Effectively present creative and complex design solutions to professional standards as evidenced through development and realisation of final product/outcome and portfolio.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

8. Show enterprise and entrepreneurship in addressing opportunities and challenges.

9. Engage autonomously in your studies, requiring minimal supervision to achieve outcomes.

10. Show an understanding of professional and responsible design in the context of your practice as evidenced through the final major project.

How will I be assessed?

Assessment will be conducted through;

Formative feedback received from tutors and peers during studio and workshop engagement.

Formal formative feedback
Formal formative tutorials will provides feedback and informally record academic progress.

Summative assessment
By collecting a variety of evidence/outputs from the learner via multiple dimensions (coursework, observations, presentations, etc.) Tutors will assess the learner’s overall performance holistically with a (single grade/ single grade in multiple components)

Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment which may contribute to the overall module outcome.

Formal Formative Assessment Weeks 8 and10

Summative assessment Weeks 10 and 14
- Design-Final major project,
- Design – Creative skill specialism
- Marketing Plan
- Design - Portfolio.

Tutors will assess the learners’ overall performance holistically to include;

Final Major Project Artefacts reflecting chosen pathway and Final Major Project Promotion and Portfolio and Marketing Report





Module abstract

Please find details of this module in the other sections provided.

Course info

UCAS Code W231

Credits 60

Level of Study Undergraduate

Mode of Study 4 years with placement

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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