FA4009 - Introduction to Fashion Design

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What will I learn on this module?

In ‘Introduction to Fashion Design’ you will be introduced to creative design thinking and learn how to develop a creative response to a range of project briefs exploring genres of fashion.

You will learn the value of design research through analysis, drawing inspiration from a broad range of historical, contemporary, cultural, global and fashion market sources in the wider design world to inform design direction for fashion outcomes. You will engage with creative exploration of design briefs demonstrating an awareness of design development processes and issues. You will create a final illustrated garment collection for menswear and womenswear incorporating printed textiles and constructed knitwear.

You will be encouraged to explore your own individual design handwriting through experimental and systematic design development some of which will inspire garments in ‘Introduction to Fashion Skills’ module. Elements of your 3D creative sampling processes will be included in your design projects to show how this informs garment design.

You will learn how to develop your drawing skills appropriate to specific purposes: observational research drawing, technical drawing and experimental fashion illustration; to communicate your ideas using both manual and digital techniques.

You will learn how to produce a personal portfolio in both physical and digital formats and present these at critiques giving opportunity for evaluative feedback and exchange with peers in preparation for Industrial Placement at level 5.

How will I learn on this module?

In this module you will learn through engaging in creative practice in response to a Fashion Design brief, which will encourage enquiry-based learning.

Teaching and learning strategies in Design encourage you to acquire a flexible and imaginative approach to creative problem solving: to think divergently and to develop your ability to articulate concepts and ideas through research rich enquiry based learning. Students become active participants through project-based coursework, integrating design practice, academic and intellectual skills.

The studio and workshop environment is integral to this process encouraging individual intellectual freedom, a creative collaborative community, and collegial exchange. This approach emphasises creativity and experiential enquiry, enabling the generation of ideas, through active participation in observation, recording and making through design practice. Staff with years of industry experience in research and design practice will support you during the module by harnessing a skill-based foundation that you can build upon throughout the course. Project-based learning engenders an enquiring, analytical and creative approach to the progressively interrelated nature of practical and intellectual skills. Analytical and adductive thinking, experimentation and trial and error, are characteristics of the creative process and are embedded and supported throughout programme design and delivery.

Hands on participation enables students to display evidence of creative thinking through the exploration and communication of a design concept that has a purposeful outcome. This type of experiential activity engages the learner in self initiated research, encouraging independent judgement and critical self-awareness through practice.

How will I be supported academically on this module?

• The project is introduced at a briefing session, where it is fully explained and explored by both staff and students.
• The lead Module Tutor and the academic teaching team direct studio based practice through presentations and tutorials and are available to answer queries in relation to the module during timetabled studio sessions.
• Studio tutorials provide feedback on your project work and your progression on the module and offer direction on how to develop your work further, including guidance for student-led independent learning.
• Two formal formative feedback stages are included in the module, when you will receive academic feedback on your progress.
• Learning materials for this module are available on the university eLearning Portal, including the module documentation, announcements, presentations, video’s, digital reading lists with Bob and timetable.
• Access to Mac/PC labs and trollies are available with digital image manipulation and publishing software which are industry standard.
• English for Specific Academic Purposes (ESAP) is available for international students.
• Students requiring additional support are advised to contact their Guidance Tutor for advice, who will be able to refer them to the relevant university services for specialist support regarding their personal circumstances.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

On successful completion of this module, you should be able to:

Knowledge & Understanding:
4. Show a foundational ability to conduct Fashion research in a variety of modes, analyse the information and present Fashion ideas creatively through visual and verbal presentation.

Intellectual / Professional skills & abilities:
1. Select appropriate methods of Fashion research to enable you to realise creative design conclusions for Fashion design via illustrative portfolio work.

6. Analyse the Fashion design process; recognise design issues or problems and identify solutions through systematic development of ideas in your Fashion project.

9. Evidence ability to effectively use observational drawing/technical drawing/illustration/colour/texture/pattern appropriate for Fashion in the realisation of a Fashion design portfolio.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

4. Evaluate your own progress, exercise self-criticism and analysis in the resolution of a creative Fashion portfolio.

How will I be assessed?

Formative feedback received from tutors and peers will occur regularly during studio, workshop and seminar engagement.

Formal formative feedback
Formal formative tutorials will provide verbal feedback and a letter grade to indicate the level at which you are currently achieving. This provides you with the opportunity to apply the feedback to your existing work and improve your competencies before your final summative assessment. Module tutors will informally record this academic progress. MLO’s will be cross-referenced during this process.

There will be two formal formative assessment points with feedback during the module to support production of portfolio elements.
Semester 1: week 6 and week 12
Semester 2: week 6

Summative assessment
At the end of the module, Module tutors will assess the Learner’s overall performance holistically with a single grade by reviewing the learners research, the level of design thinking achieved and the success of design conclusions. Verbal feedback will be provided. This will take place in assessment week 1.

KU4, IPSA1, IPSA6, IPSA9 and PVA4.

Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment, which may contribute to the overall module outcome.





Module abstract

Please find details of this module in the other sections provided.

Course info

UCAS Code W230

Credits 60

Level of Study Undergraduate

Mode of Study 4 years with placement

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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