MI5006 - Professional Practice 2

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What will I learn on this module?

This module provides a two-fold approach to your professional practice within a real world context. Firstly, it foregrounds the importance of a work placement or brief project in you gaining understanding of the operations of the media industries. Classes will focus on you developing a wide range of skills to equip you for a media career, ranging from the expertise needed to set up and operate as a freelancer, through negotiating and networking skills, to employment rights and idea development. This contextual section of the module also aims to introduce you to the requirements and considerations facing graduates about to enter the media and creative industries, in order to help you bridge the gap between education and post-graduation employment. During this section you will develop greater awareness and first-hand experience of the industries in which you hope to work as well as hone your professional attitude, etiquette and employability skills. During the second half of the module, you will be supported in the search for a work placement or brief project in the media industry, which you will carry out and evaluate within the scope of the module.

In addition to the placement, the module also provides an opportunity for you to consider the skills and attributes considered most important by employers (both in the media industries and other sectors) and to set targets to address your skills gaps and boost your employability before you enter your graduation year. Within a personal portfolio you will develop items that will support your future career such as an updated CV, a showreel, a short case study of an employer or a written reflection on a networking event.

How will I learn on this module?

You will engage in two main areas of study during this module. The first will deal with the main pathways into the industries and introduce you to issues of employment and work experience via means of a work placement. The second pathway will encourage you to focus on specific employability skills, which you will need to develop in your search for employment. Both areas are delivered through similar patterns:

The first half of your module will be delivered through a combination of lecture and seminars. These lectures will consist of ninety-minute slots which will enable the tutor or guest speaker to discuss the key dynamics of the media industries in an in-depth manner whilst the ninety-minute seminars will be structured to reflect the core issues and themes of the module in the context of practical exercises.

The second half of the module will expect you to engage in a work placement or live professional brief to gain experience of the professional environment. Whilst you will be introduced to the requirements of a placement in classes, and staff will provide access to possible placements through online module resources, you will be expected to research and set up your own placement or employer brief and record and reflect on these professional experiences to create a personal development report for submission. During this half of the module, student contact will be in the form of one to one tutorials as it is expected that you will be on placement or during production.

This module will be entirely assessed on your delivery of a portfolio, the centrepiece of which will be the material gathered during the work placement or live brief. In addition to this you will be asked to identify and address gaps in your own employability skills, and develop tools such as CVs and show-reels to assist you in the search for employment which will also be reflected in the portfolio as evidence of your professional development.

How will I be supported academically on this module?

Professional Practice 2 tackles the professional application of what it means to be a media practitioner in a dynamic and ever changing industrial landscape. Whilst lectures and guest speakers will provide the skills and contextual knowledge necessary for your own professional development, seminars in the first half of the module will explore employability and personal development through a series of practical exercises whilst increasingly taking the form of personal tutorials during the second half of the module to support the work placement or live brief production.

Further one to one tutorials can be arranged also.

You will then receive written feedback on your final summative submissions which will detail areas that could be improved in future work. You will also be offered the opportunity to receive further verbal feedback following this formal assessment, so that you can follow up any concerns you have regarding your critical development and future learning.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

1. Gain an in-depth knowledge and critical understanding about the media production industries and employment scenarios and set reflective goals in order to improve your professional attributes

2. Undertake a work placement, a live brief or a series of visits to appropriate professional environments in order to heighten your awareness of contemporary professional practice and to develop employability skills

Intellectual / Professional skills & abilities:

3. Demonstrate an enhanced understanding of contemporary professional working practice and the business environment of film and television production, and the considerations facing aspiring entrants to that field

4. Reflect on and evaluate experience acquired from work placement, live brief production or primary research in order to draw up strategies for career development and entry to a media production industry beyond graduation

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

5. Develop a sense of professional etiquette and a practical knowledge of work place manners

How will I be assessed?

This task is the first real opportunity which you will have to consider the business context of your careers beyond graduation. It also gives you invaluable real industry experience, and the reflection on that experience is designed to give you a strategy that will support you through Level 6 and beyond graduation.

Assessment is via a Professional Practice portfolio containing a number of different elements, negotiated with you on an individual basis addressing all MLOs. The portfolio carries 100% of the marks of this module.

This portfolio will include a development report consisting of diary records/scrapbooks and reflective material documenting a work experience placement or live brief production. (Either of these may be replaced by a portfolio of interviews or a critical evaluation of 3000 words), addressing MLOs 2, 4 & 5.

To complete your portfolio, you will additionally choose from a number of possible elements that will help you to launch your careers after graduation.

At the start of the process, you will identify your short to medium term career goals, and then write a short proposal in which you will identify the elements for your portfolio that you feel will best support you in achieving these goals. These will range from an updated CV to a written reflection on a networking event, which you have attended; from a show-reel to a short industry case study addressing MLOs 1 & 3.

Module tutors will check that these proposals are appropriate to the module learning outcomes, and that they will develop your employability strategy before signing them off and monitoring your progress in achieving them.

Your work placement/live brief plans and portfolios are formatively evaluated verbally in class and through short tutorials. Personal development documents can be discussed in meetings with individual guidance tutors.

Feedback is through face to face tutorials and also through the use of wiki pages which are created by you to document your progress and regularly checked by staff. Feedback will explicitly draw attention to the ways in which future performances can be improved.

Pre-requisite(s)

none

Co-requisite(s)

none

Module abstract

Professional Practice 2 will provide you with a detailed understanding of employment within the film and television industries. You will undertake a work placement or professional live brief during the module and learn how to present yourself as a viable employee in terms of valuable work skills and professional etiquette. In essence the module considers what it is to become a professional practitioner, in terms of a workplace mindset which will empower you to enter into the film and television industries as an asset to any employer.

Course info

UCAS Code P310

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Arts

Location Lipman Building, Newcastle City Campus

City Newcastle

Start September 2019 or September 2020

Current, Relevant and Inspiring

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