MI6017 - Professional Practice 3

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What will I learn on this module?

The Professional Practice 3 module introduces you to media marketing, distribution, exhibition and financing the development and production of films. The module includes a basic understanding of financial agreements and their importance in funding films.

The module introduces you to the notion and practices of media marketing through developing a marketing portfolio for an actual project you are associated with or a craft skill that you wish to promote (for example; yourself as a cinematographer, screenwriter, producer etc).
It will show you the various approaches and contexts of distribution with regard to both traditional forms and the potential for new exhibition platforms. The module also introduces you to various forms of film finance available both in the UK and the rest of the world, covering such aspects as related legal issues with the development and production of film.

How will I learn on this module?

As a Level 6 student you will further develop skills in fluent communication and be expected to organise your own time. The module will be delivered through a combination of lectures and seminars delivering the considerations of film finance, media marketing, distribution and exhibition and the relevant aspects of media law. The lectures will consist of two-hour slots that will enable the tutor to discuss the key dynamics of film finance and media marketing practice in an in-depth manner. The seminars will be structured to reflect the core issues and themes of the module. The tutor will frame the content of each seminar and outline the aim and outcomes. All lecture materials, seminar guidelines and module information will be placed on the eLearning Portal.

How will I be supported academically on this module?

This module provides three forms of support – both from the tutor, from your fellow students and from online resources such as the eLearning Portal. The tutor provides extensive support through feedback, especially in seminars. Your fellow students will give feedback on your ideas and developing portfolio. The tutor is also available during published office hours on a weekly timetable to take individual queries on a drop-in basis. Tutors will also respond to emails, from you, to help with any questions or issues.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

1. Understand the key aspects to market your film and/or yourself through a press pack and website.

2. Demonstrate an understanding of the role of international film festivals and film organisations in developing a career.

Intellectual / Professional skills & abilities:

3. Evidence creativity and imagination in the deployment of your marketing material, with appropriate use and understanding of websites.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

4. Show awareness of the ethical differences between traditional and new finance and of international film finance.

How will I be assessed?

Formative assessment is by verbal feedback on draft submission of portfolios and the case studies.

Summative assessments will test skills of organisation, communication, research, critical engagement, and practice and will be focused on the analysis of key issues arising from the syllabus. You will be assessed by producing an individual marketing portfolio that will be equivalent to 3,000 words, containing a press book, a website, an invite to the Gala screening, a gift, a DVD (screener), website print outs, evidence of joining a film organisation for news letters. The marketing portfolio targeted towards the promotion of your own final year work (film production or screenplay) or yourself as a filmmaker or craftsperson (e.g. cinematographer, sound designer etc).
The portfolio will address all of the MLOs.

Pre-requisite(s)

none

Co-requisite(s)

none

Module abstract

The Professional Practice 3 module introduces you to media marketing, distribution, exhibition and financing the development and production of films. The module includes a basic understanding of financial agreements and their importance in the funding of films.

The module introduces you to the notion and practices of media marketing by creating a marketing portfolio for an actual project or projects that you are associated with or yourself as a craftsperson. It will show you the various approaches and contexts of distribution with regard to both traditional forms and the potential for online exhibition.

The module also introduces you to various forms of film finance available both in the UK and the rest of the world. It also delivers an overview of the legal issues with the development and production of film.

Course info

UCAS Code P310

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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