MI6019 - Storyworlds

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What will I learn on this module?

In a landscape of ubiquitous media platforms and fragmented viewing habits, how can traditional media content be reconfigured to take
advantage of the potential for transmedia?
The 360 degree commissioning process is now an accepted part of the media production landscape; films and TV programmes exist, extend their range and interact with audiences on a range of platforms, screens and formats – transmedia. Practitioners need to become aware of the strategies and techniques used for adding value and resonance to their content and story ideas across multi-platforms.

‘Storyworlds’ aims to explore the place of transmedia both as a marketing opportunity in non-traditional media locations, as a narrative tool to expand the core content’s story universe and as a way to engage with the concept of ‘the never ending story’ as found in transmedia production.

You will learn how to develop your own transmedia portfolio for a practical project of your choice as well as engaging in discussions to explore web and mobile content ideas that aim to expand the narrative universe and the untapped textures of core content across wider platforms.

How will I learn on this module?

You will learn about the subject by attending lectures and seminars, with Storyworld surgeries to help make your project ideas really take
advantage of the new approaches to storytelling across platforms. The lectures will enable the tutor to discuss the key components of
Storyworlds in this context, and reflect upon the core issues and themes of the module.

Each of you will develop your own project portfolio in response to the module materials, which will take the form of a ‘transmedia portfolio’ (often referred to as a ‘bible’) for a live existing project of your own choice. This project work will be discussed in the seminars and surgeries.

Lecture materials, seminar guidelines and module information will be placed upon the eLearning Portal.

How will I be supported academically on this module?

Storyworlds explodes traditional single screen stories across multiple platforms and the lectures provide a broad basis for articulating the best transmedia approaches and in the seminars each lecture is further exploded and reconfigured creating space for discussion of the form and the ideas for the transmedia ‘bible’ portfolios. The scheduled surgeries are designed specifically to address the minutiae of individual proposals.
Further one to one tutorials can also be arranged.

You will then receive written feedback on your final summative submissions which will detail areas that could be improved in future work. You will also be offered the opportunity to receive further verbal feedback following this formal assessment, so that you can follow up any concerns that you have regarding your critical development and future learning.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

1. Demonstrate an understanding of the key components that make up transmedia storytelling and the principles of the spreadable ‘storyworld’.

Intellectual / Professional skills & abilities:

2. Demonstrate how the creative and critical contexts underpin practice in the production of the transmedia ‘bible’

3. Evidence creativity and imagination in the deployment of your storyworld, with appropriate use and understanding of multi platforms.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

4. Demonstrate awareness of the ethical differences between traditional single screen content and transmedia content and be attuned to the potential for the form.

How will I be assessed?

You will receive formative feedback during the seminars throughout the module as you conduct analysis of case studies, allowing you to understand how your analytical skills and grasp of the subject are developing.

You will also get feedback on your ability to conduct analysis of transmedia storyworlds during the seminars. This will test your ability to critically engage with the principles of effective multiplatform production in an academic and practical fashion, and this will allow you to demonstrate your understanding of the theoretical concepts raised in the lectures and the readings. Class debates in seminars will also be used to assess your understanding of the week’s topic.

You will be summatively assessed by producing an individual transmedia storyworld portfolio that will be equivalent to 3000 words addressing all MLOs.
The portfolio will contain one transmedia ’bible’ (defined here as a folio of appropriate short treatments with at least one of the treatments demonstrated in a practical realised extract) addressing MLOs 1, 2 & 3.
These relevant multiplatform extensions of the creative core content source material are chosen by you in order to show your understanding of the concepts of the module as well as developing creative skills in the subject area addressing MLO 3.

The subject source material can be any creative core content from the practical modules that you have contributed to, but the emphasis should be on the most recent and concurrent practical work, if appropriate addressing MLO 3.
The components of the portfolio will be: conceptual idea and how it was formulated, transmedia ‘bible’ considerations and one key multiplatform extension in more detail in practice.
The portfolio will also contain a reflexive section that demonstrates the use of principles drawn from the module reading list and which provides a critical and informed foundation for the project - MLOs 2 & 4.

You will receive written feedback on your final summative submissions which will detail areas of your methodological practice, critical and creative skills, and communicative ability that could be improved in future work. You will also be offered the opportunity to receive further verbal feedback following this formal assessment, so that you can follow up any concerns they have regarding their critical development and future learning.

Pre-requisite(s)

none

Co-requisite(s)

none

Module abstract

The Storyworld is the new way to expand your core content across multi platforms in a landscape of ubiquitous screens and fragmented viewing habits. Your stories exist and interact with audiences in a spreadable expansion of traditional film contexts in this scriptwriting for transmedia module. In a subject driven by the tutors own research interests and practice, you’ll learn about the place of modern myth making, the pleasures of new media and the importance of fan culture to deliver a transmedia story world ‘bible’ in a creative explosion of the core content where each student reconstructs film ideas into new, unexplored shapes.
Students say Storyworlds is an eye opening development that transcends its marketing roots, as it prepares you for a whole new set of filmmaking opportunities.

What will I learn on this module?

In a landscape of ubiquitous media platforms and fragmented viewing habits, how can traditional media content be reconfigured to take
advantage of the potential for transmedia?
The 360 degree commissioning process is now an accepted part of the media production landscape; films and TV programmes exist, extend their range and interact with audiences on a range of platforms, screens and formats – transmedia. Practitioners need to become aware of the strategies and techniques used for adding value and resonance to their content and story ideas across multi-platforms.

‘Storyworlds’ aims to explore the place of transmedia both as a marketing opportunity in non-traditional media locations, as a narrative tool to expand the core content’s story universe and as a way to engage with the concept of ‘the never ending story’ as found in transmedia production.

You will learn how to develop your own transmedia portfolio for a practical project of your choice as well as engaging in discussions to explore web and mobile content ideas that aim to expand the narrative universe and the untapped textures of core content across wider platforms.

Course info

UCAS Code P310

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2019 or September 2020

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