AT7056 - Research Methods

What will I learn on this module?

In this module you will learn about a variety of different research methods. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters' level and prepare you to complete a Masters’ Dissertation. By the end of the module you will know how to apply both quantitative and qualitative data collection and analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and Research Ethics and you will be able to write a research proposal to bring these ideas together.

How will I learn on this module?

You will learn through a combination of formal sessions, tutor-directed study and independent reading. The formal sessions (which comprise, lectures, seminars and IT workshops) will be highly interactive and will draw upon the directed learning undertaken and your own experiences. Throughout, the emphasis will be on high levels of participation, both individually and within small groups or teams. Most classes will be workshop or seminar based (workshops for quantitative methods and seminars for qualitative methods) facilitating practice and experimentation with the methods and techniques covered. This will allow you to learn in an extremely hands-on way whether you are working with a set of quantitative data and using statistical techniques and software such as SPSS to analyse it or conducting interviews and considering how to analyse qualitative data that results from them. A smaller number of lecture sessions will be used to communicate vital areas for Masters' researchers on your programme such as the University Ethics policy, and also to provide some subject-specific input which may be helpful in providing guidance on possible areas for your choice of topic in the Masters’ Dissertation.

Directed learning will centre upon a range of activities including pre-reading and preparation for interactive activities. Independent learning will centre upon you identifying and pursuing areas of interest in relation to your subject area, since by the end of this module you will be writing your research proposal for the Dissertation. Critical reflection on knowledge, experience and practice underpins the learning and teaching philosophy along with the explicit development of competence.

How will I be supported academically on this module?

The Research Methods module will be managed by a module tutor. In addition to the module tutor you will be supported by various subject experts in the delivery of the module. These academic staff will deliver lectures, workshops and seminars relevant to their areas of expertise. Workshops and seminars will be in small groups so that there is ample opportunity for exploring the issues raised in detail.

A comprehensive eLP site will store all the appropriate materials needed for the lectures, workshops and seminars. As part of the module you will also make use of statistical analysis software (SPSS) for processing quantitative data, and there is an electronic reading list indicating which texts, academic reports, conference papers and journal articles should be consulted as the module progresses.

You will be supplied with formative feedback on your performance through group work, seminar and workshop discussion and reflection, case study activity, and theory/practice related discussions. Formative feedback will be provided throughout the module, particularly in relation to seminar tasks where the practical nature of the work will naturally lead to several opportunities to give and receive feedback from your tutors and from peers.

In addition, there will be a number of opportunities (both formal and informal) for you to discuss your potential research ideas with staff who have expertise in your chosen subject area, which will relate to the MSc programme on which you are studying This will provide you with formative feedback on your proposed Dissertation research and will help you to put together your proposal for the Dissertation which is required to be discipline specific.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?


How will I be assessed?






Module abstract

This module will provide you with essential knowledge and skills needed for you to complete a high-quality Masters' Dissertation. By undertaking and reflecting on practical research-based activities you will understand the process of designing and carrying out a research study. This will place you in a strong position to undertake your own Masters' level research. At the end of the module students will be a assessed via an exam and assignment.

This module in closely related to the Masters Dissertation. In the Dissertation you will work under the supervision of a member of academic staff with appropriate expertise aligned to your Dissertation topic (this academic being from either AUAS or Northumbria) and your proposal will also help to ensure you get the most from this supervisory relationship. The research methods skills developed in this module will be critical in developing your ability to collect, analyse and interpret data which is directly transferable into your post-graduation employment in business.

Course info

Credits 10

Level of Study Postgraduate

Mode of Study 18 months Full-Time

Department Newcastle Business School

Location Netherlands

City Amsterdam

Start September 2024

Fee Information

Module Information

All information is accurate at the time of sharing. 

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