NX9628 - Business and Management in Context

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What will I learn on this module?

You will learn business activities and their relationships with the strategic, organisational and environmental context in which they operated. The first part of the module will therefore start by considering what is meant by “business” and revealing different types of businesses before moving on to the concepts of markets and competition. As you explore the business environment, you will learn why and how to evaluate those factors, which have significant impact on a particular business. You will be introduced to the available data sources and methods of analysis, which can be applied to a vast majority of industries across the world.
Then the main part of the module enables you to exploit different approaches to developing business strategies, which eventually take into account both the environment and the capabilities of the company. You will become familiar with the management decisions and the impact on those decisions that determine the mission and shape the vision of the company. The strategic options are considered in the final part of the module to enable the evaluation of the available alternatives, which change the position of the entire organisation or the competitive position in a specific product market.

How will I learn on this module?

You will learn through lectures, seminars, workshops and independent leaning. The Module Teaching and Learning Plan provides a framework, sets out your focus, clearly articulates the objectives of each session and directs you towards independent learning. The lectures employ an interactive approach to lecture sessions based upon the directed learning and your own experiences. As an active participant in both individual and group work you will benefit from undertaking a reflective-practitioner approach to learning, which is embedded in all workshop and seminar sessions. The activities facilitate application of theories to “real-life” situations, analysing and making recommendations for appropriate ways forward for the organisation’s managers.
Your directed learning will employ a range of activities including pre-reading, preparation for interactive activities and use of the discussion board on the e-learning platform. Independent learning will enable you to identify and pursuing areas of interest in relation to the business and management context at different levels. This can be done through a range of learning activities that may include extended reading, reflection, research etc.
You will be able to benefit from frequent and thoughtful feedback from your tutors through group work, assignment discussion and reflection, discussion board activity on the eLearning portal, case study exercises, and theory/practice related discussions. You will take part in 24 hours of practical classes and workshops which will allow you to take part in interactive activities and gain valuable feedback from your tutor. Also the lecturers will explain the criteria to enable you to understand what is expected from you upon the completion of the module and how the module is assessed.

How will I be supported academically on this module?

You will be supported by tutors and peers during seminars and workshops aiming to facilitate effective discussion in the classroom and develop other learning tasks that elicit evidence of student understanding. The process will be reinforced with learning material (TED talks and other online sources) available on the eLearning portal. The eLearning portal will also provide support for directed learning with a range of activities including pre-reading, preparation for interactive activities and the use of the discussion board.
The feedback (an element of formative assessment) from your tutors will enable you to know how well you are progressing though the module. The tutors will help you to clarify what a good performance is in relation to the expected criteria and set learning outcomes.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Knowledgeable about the theory and practice of international business management

Intellectual / Professional skills & abilities:
2. Skilful in the use of professional and managerial techniques and processes within the business and management subject

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

3. Demonstrate critical thinking skills.
4. Demonstrates ethical awareness of international business.

How will I be assessed?

The final assessment will be split between an examination (30%) and a 3,000 word assignment (70%):

1. You will undertake a short question examination half way through the module (in week six), which will test your knowledge and ability to apply the key models that have been covered in the curriculum. This will be weighted at 30% of the module mark.
Addresses MLOs: 1. 3.

2. Upon completion of the taught element of the module, you are asked to produce a 3,000 word assignment in the form of a management report. You will be required to demonstrate the ability to analyse data and use it to evaluate and comment on a business situation. This will be weighted at 70% of the module mark.
Addresses MLOs: 1.2.3.4.

Formative assessment will be provided in seminar and workshop activities.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

‘Business and Management in Context’ module has been designed to develop academic skills to support your current studies at Level 6 and future studies at postgraduate level in Northumbria University. Our interactive approach to learning, which you will become part of, is drawn upon the directed learning and participants’ own experiences. You will enhance your knowledge about theory and practice of international business management and lay the foundation to build on the critical thinking abilities required at Master’s level. The module helps you to become skilful in the use of various analytical techniques within the business and management subject. You will benefit from undertaking a reflective-practitioner approach to learning, which is embedded in all workshop and seminar sessions. These activities facilitate application of theories to real-life situations, analysing and making recommendations for businesses.

Course info

Credits 40

Level of Study Postgraduate

Mode of Study 1 semester

Department Newcastle Business School

Location Law and NBS Building, City Campus East

City Newcastle

Start September 2019

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