GD5012 - DIFFERENTIATION: What makes you, you!

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What will I learn on this module?

This module introduces you to the professional working environment and how to place yourself and promote yourself within it.

It will give you the opportunity to undertake the following:

CV preparation
You will complete an assignment and attend supporting seminars which are designed to equip you with the ability to identify employers, create CVs and appropriate modes of communication, and participate in interviews.

This will enable you to develop a professional attitude to commercial viability, enhancing your opportunities for placement and employment.

Attend lectures by professional practice speakers
Visiting speakers from related industries will help create a critical awareness of the design related industries, an understanding of responsible design and/or professional practice, as well as developing your awareness of employment opportunities within the design profession.

Speakers will also reinforce the various opportunities that professional studios offer to graduates as well as an awareness of the professional and ethical responsibilities of the designer/illustrator.

Portfolio preparation
You will learn how to design a finished portfolio, prepared and presented to a high standard. This process gives the you an opportunity to reflect upon what you have achieved so far on the course, assess their development, gain confidence in presenting your work visually and verbally, building on your strengths and addressing your weaknesses.

Self-promotional piece – You will be asked to consider your aspirations as Graphic Designers, research the professional environment and design a self-promotional piece which will showcase you and your work to an identified and relevant audience in a convincing and compelling way.

How will I learn on this module?

The module helps prepare you for the professional working environment. It will equip you with lifelong transferable skills, which enables you to reflect on your progress as a Graphic Designer and curate and present your work in the most appropriate way. You will use the processes and strategies adopted in the creation and development of Graphic Design.

You will confidently develop a CV and self-promotional piece which will help you develop an awareness of your individual identity as a Graphic Designer.

How will I be supported academically on this module?

Support and feedback will be provided by a variety of methods throughout the module, starting at the briefing and concluding upon submission of your assignment. Support includes;

Staff Contact

• Module tutors who provide academic support.
• Informal staff-student seminars to inform design project direction.
• Formal group seminars, which enable staff to interact with students and encourage peer learning and support.
• Project briefs are normally introduced via a briefing session, where the brief is fully explained and explored by both staff and students.
• The eLearning Portal will be used to communicate all relevant module information.

Studio Contact Time

Modules are delivered through a combination of lectures, formal group seminars, informal one to one studio seminars, practical demonstrations, studio teaching and guided and independent learning.

• Studio Culture is an important aspect of the student’s development. It also mirrors industry practice. Studio based feedback takes place to facilitate students’ development as Graphic Designers, it allows for formative feedback and the identification of examples of good practice and development areas to be considered.
• Independent study hours will be utilised to continue the development and progression of studio based practice.

Peer and Independent Support

• Students are encouraged and expected to maintain a personal development plan (PDP) and are encouraged to take responsibility for their own learning.
• Studio based activity also supports the development of appreciation and evaluation of peers work.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding
1) Demonstrate your ability to critically analyse, reflect and evaluate your research as evidenced through your development work. 2

Intellectual/Professional Skills & Abilities
2) Show evidence of critical thinking by conceiving, progressing, evaluating and communicating potential creative solutions to Graphic Design outcomes through your development work and final design project. 2.

3) Evidence ability to proficiently use technical and craft skills in the realisation and presentation of Graphic Design solutions to high standards. 3

Personal Value Attributes
4) Demonstrate an ability to evaluate your own progress and exercise an enhanced level of self-criticism whilst showing a professional approach to your studies via your engagement with module staff and peer interactivity. 1, 2.

How will I be assessed?

The assessment and feedback strategy is;

a. Formative Assessment
You will receive verbal formative feedback both individually and in groups throughout the module. This feedback will facilitate development of your enhanced CV and the self-promotional piece. This feedback will allow you to reflect upon your own work and act upon feedback prior to final submission.

b. Summative assessment
The project brief/s driving the module will identify the assessment criteria and submission requirements (deliverables) appropriate to the topic of the project. The assessable elements will consist of a project portfolio, which will comprise the enhanced CV and the self-promotional piece. This will enable you to demonstrate the process and technical skills developed throughout the module. A single grade will then be aligned to the submission based upon the deliverables.
c. Feedback strategy
Feedback will be delivered verbally at the point of each seminar, where discussion will clarify future direction. Upon receiving summative assessment students will receive a grade reflecting achievement against the learning outcomes of the module, along with feedback stating strengths and areas for improvement.

Assessment
Portfolio: KU 2, IPSA 2, 3, PVA 1, 2

Pre-requisite(s)

N/A

Co-requisite(s)

N/A

Module abstract

What makes you, you!
“You never get a second chance to make a first impression!” (Attributed to Oscar Wilde)

This module introduces you to the professional working environment and how to place yourself and promote yourself within it.

You have the opportunity to create a CV, refine your portfolio, attend lectures given by visiting graphic designers and think about self-promotion to an identified and relevant audience, in a convincing and compelling way. It will equip you with lifelong transferable skills, which will enable you to reflect on your progress as a Graphic Designer and curate and present your work in the most appropriate way.

Course info

UCAS Code W210

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

Current, Relevant and Inspiring

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