KC6008 - Business Intelligence Applications and Technology

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What will I learn on this module?

You will learn the main theoretical and practical skills necessary to contribute to the design, development, use and management of effective business intelligence solutions. You will be able to conceptualise how BI technologies and data analysis contribute to the decision-making process in modern organisations and, using the industry-standard SAS Enterprise Guide software, will learn how to analyse data in the business context.

How will I learn on this module?

You will be taught using a combination of lectures, seminars and workshops allowing you to develop theoretical knowledge and understanding of the role of technologies in support of strategic and tactical decision making within organisations. Working as part of a group, you will learn the necessary skills to design and develop a prototype business intelligence solution based on a problem context and will present your final prototype. In the second semester, workshops will be based around the SAS Business Intelligence suite, allowing you to develop a practical understanding of how such software is used to solve problems in industry.

For those studying a Degree Apprenticeship, your workplace provides an opportunity to reflect on what you have learnt in the module and consider how the content applies to your own organisation and how you conduct your business. As business intelligence technologies and approaches are used in an ever-increasing number of scenarios within almost all businesses, you will almost certainly have the chance to apply your learning to you work-based practise. The standard delivery is Newcastle Campus class room based, however if your employer has a contract with the university that indicates you may study remotely then you will be able to attend the classes virtually. In this case, you will follow lectures via webcasts and attend online seminars / workshops. The use of Blackboard Collaborate (or similar) will be employed to enable this.

How will I be supported academically on this module?

You will be given opportunities to use the skills and techniques learnt during lectures as part of the seminars and workshops and to build upon these to complete your assignments. Before assignments are due, there will be time allocated during lectures, seminars and tutorials to ask questions you may have and discuss your work with the module tutor.

If you are studying for a Degree Apprenticeship additional support will be available from your work place mentor who will encourage you to reflect upon how you work and studies interact and complement one another.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
• 1. Describe how theories of decision making can inform the effective design, development, implementation and use of Business Intelligence (BI) applications.
• 2. Understand how data analysis, data mining and text mining technologies can be used by an organisation to learn more about its business and make better decisions and how to implement such technologies using SAS.

Intellectual / Professional skills & abilities:
• 3. Effectively contribute to the prototype design and development of small scale BI simulations.
• 4. Demonstrate and present an appropriate BI solution for a business performance management problem context.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• 5. Fully identify and discuss the potential social, cultural, legal, political, ethical and security issues associated with the implementation of BI solutions.

How will I be assessed?

You will be assessed via two pieces of work. Firstly a group-based presentation and report (2,500 words) about the development of a prototype system to assist a specific business in meeting its strategic goals. This will address LOs 1, 3 and 4.
The second assignment will be an individual report (2500 words with an additional 300 - 400 word executive summary) in which you will investigate a business and consider where (and how) BI technologies could be used to improve how it functions and meets its goals. This will address LOs 2, 4 and 5.
If you are a Degree Apprentice student then subject to negotiation with the teaching team you can use your employer as the example business organisation for the second assignment.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

This module will introduce the key ideas behind modern Decision Support Systems (DSSs) and Business Intelligence (BI) solutions and how these are being increasingly used in modern organisations to support and improve decision-making and corporate strategy. You will gain an understanding of the various machine learning technologies used by BI solutions as well as the ways in which the useful information generated by such approaches can be presented to staff at all levels of an organisation in a transparent fashion. As part of the module you will learn how to use the industry-leading software suite SAS Enterprise Guide. BI is frequently cited as one of the most essential new developments in the world of business and is something that you will very likely come across in your future careers and, therefore, an understanding of how such solutions work and are used in industry is important.

Course info

UCAS Code GN52

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Computer and Information Sciences

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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