KC6008 - Business Intelligence Applications and Technology

What will I learn on this module?

You will learn the main theoretical and practical skills necessary to contribute to the design, development, use and management of effective business intelligence solutions. You will be able to conceptualise how BI technologies and data analysis contribute to the decision-making process in modern organisations and how to analyse data in a business context.

How will I learn on this module?

You will be taught using a combination of lectures, seminars and workshops allowing you to develop theoretical knowledge and understanding of the role of technologies in support of strategic and tactical decision making within organisations. Working as part of a group, you will learn the necessary skills to design and develop a prototype business intelligence solution based on a problem context and will present your final prototype. You will also take part in workshops where you will work through a series of analytical tasks using one or more software suites, allowing you to develop a practical understanding of how such software is used to solve problems in industry.

For students who are unable to attend any face-to-face taught sessions, then you will be able to access all of the learning materials virtually. In this case, you will follow lectures via webcasts and attend online seminars / workshops. The use of Blackboard Collaborate (or similar) will be employed to enable this. Where necessary, group work will be carried out remotely.

How will I be supported academically on this module?

You will be given opportunities to use the skills and techniques learnt during lectures as part of the seminars and workshops and to build upon these to complete your assignments. Before assignments are due, there will be time allocated during lectures, seminars and tutorials to ask questions you may have and discuss your work with the module tutor.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
• 1. Describe how theories of decision making can inform the effective design, development, implementation and use of Business Intelligence (BI) applications.
• 2. Understand how data analysis, data mining and text mining technologies can be used by an organisation to learn more about its business and make better decisions.

Intellectual / Professional skills & abilities:
• 3. Effectively contribute to the prototype design and development of small-scale BI simulations within a group-working environment.
• 4. Demonstrate and present an appropriate BI solution for a business performance management problem context.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• 5. Fully identify and discuss the potential social, cultural, legal, political, ethical and security issues associated with the implementation of BI solutions.

How will I be assessed?

You will be assessed via two pieces of work. Firstly a group-based presentation and report (2,500 words) about the development of a prototype system to assist a specific business in meeting its strategic goals. This will address LOs 1, 3 and 4.

The second assignment will be an individual report (2500 words with an additional 300 - 400 words executive summary) in which you will investigate a business and consider where (and how) BI technologies could be used to improve how it functions and meets its goals. This will address LOs 2, 4 and 5.





Module abstract

This module will introduce the key ideas behind modern Decision Support Systems (DSSs) and Business Intelligence (BI) solutions and how these are being increasingly used in modern organisations to support and improve decision-making and corporate strategy. You will gain an understanding of the various machine learning technologies used by BI solutions as well as the ways in which the useful information generated by such approaches can be presented to staff at all levels of an organisation in a transparent fashion. As part of the module you will gain hands-on experience of using data analysis software explore how BI is implanted in real-world organisations. BI is frequently cited as one of the most essential new developments in the world of business and is something that you will very likely come across in your future careers and, therefore, an understanding of how such solutions work and are used in industry is important

Course info

UCAS Code GN52

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Computer and Information Sciences

Location City Campus, Northumbria University

City Newcastle

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Our Campus based courses starting in 2022 and 2023 will be delivered on-campus with supporting online learning content. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to adjust the delivery of our education accordingly to ensure the health and safety of our students and staff.

On-campus contact time is subject to increase or decrease in line with any additional restrictions, which may be imposed by the Government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors. This could potentially mean increased or fully online delivery, should such restrictions on in-person contact time be required.


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