XD4001 - Introduction to Web Publishing

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What will I learn on this module?

You will learn how to design and develop basic websites. You will be introduced to the methods and principles of web design through following a structured information architecture process. You will then learn how to author a basic website by hand coding pages in HTML and CSS. Furthermore, you may also learn about other relevant design fields such as branding, digital marketing and information design through the creation of content for your website.

How will I learn on this module?

This is a problem-based learning activity in which you will be expected to answer a set design brief. You will learn through a structured programme of lectures, workshops and seminar based discussions to help you deliver a working website and other design deliverables.

How will I be supported academically on this module?

You will be supported by tutor led studio-based classes with technical support where required. Your progress will be reviewed on a weekly basis by your tutors and peers helping you successfully build a portfolio of design work.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
• Show evidence of a practical knowledge of information architecture and related design development processes. (KU01)

Intellectual / Professional skills & abilities:
• Conceive imaginative design concepts and layouts appropriate to web-based and/or digital publishing (IPSA01)
• Demonstrate applicable and effective use of digital media skills and web authoring software (IPSA02)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• Express a sense of enquiry and curiosity when applying new skills to a specific problem or context. (PVA01)

How will I be assessed?

Your will be asked to deliver a portfolio of work that will be summatively assessed against the module learning outcomes. The portfolio will include:

1. A sketchbook that shows evidence of your design research and development. (KU01 & PV01)
2. A design document that shows evidence of a practical knowledge of information architecture and related design development processes. (KU01 & PV01)
3. A published working website that demonstrate effective digital media and authoring skills. (IP02)
4. Portfolio boards that demonstrate imaginative design concepts and layouts. (IP01)

Your design work will be formatively assessed during group critiques at key development stages with feedback given verbally. After your final presentation, you will be asked to formally submit your a portfolio of work for summative (marked) assessment.


Principles of Visual Design
Principles of Interaction Design (IxD)



Module abstract

Please find details of this module in the other sections provided.

Course info

UCAS Code W280

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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