XD5001 - Advanced Web Publishing

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What will I learn on this module?

You will learn advanced digital publishing design philosophies and practices, and develop an awareness and understanding of related social media and digital marketing strategies. It will provide you with a practical understanding of how to edit, design and customise content management systems and give you first hand practical experience of website management, publishing and digital marketing.

How will I learn on this module?

This is a problem-based learning activity in which you will be expected to create a response to a given design problem that requires the creation of a content managed website and digital marketing solution. You will learn through a structured programme of lectures, workshops and seminar based discussions to help you deliver a working website and other design deliverables.

How will I be supported academically on this module?

You will be supported by tutor led studio-based classes with technical support where required. Your progress will be reviewed on a weekly basis by your tutors and peers helping you successfully build a portfolio of design work.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
Distinguish appropriate research and show evidence of analytical design development. KU3

Intellectual / Professional skills & abilities:
Display evidence of experimental and/or critical thinking in the creation appropriate web publishing solutions. IP1
Apply special skills and judgment in the practical development of design solutions. IP3

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PV):
Demonstrate effective written skills and distinguishable visual style in the creation of web content and design. PV3
Demonstrate appropriate cultural, ethical and professional responsibility in the creation online content. PV4

How will I be assessed?

For this module you will be asked to incrementally build a portfolio of work that will be summatively assessed against the module learning outcomes. The portfolio will include:

1. Design guidelines e.g. website information architecture document.
2. A published working website that contain a selection of key pages that represent the main content areas and important functions of the site
3. Evidence of a social media and digital marketing campaign

Your design work will be formatively assessed during group critiques at key development stages with feedback given verbally. After your final presentation, you will be asked to formally submit your portfolio of work for summative (marked) assessment.


Introduction to Web Publishing



Module abstract

This module develops your knowledge of digital publishing by introducing you to advanced web publishing strategies and tools. In the process you will also learn how to use social media and digital marketing tools as part of an advanced web publishing strategy.

You will learn core practical skills such as customising Content Management Systems and creating responsive web designs through a series of workshops whereas key concepts such as Social Media and Digital Marketing will be introduced through lectures and seminars.

Your design work will be formatively assessed during group critiques at key development stages with feedback given verbally. You will be summatively assessed at the end of the module through the submission of a portfolio of work.

Course info

UCAS Code W280

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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