XD5003 - Experiential Design

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What will I learn on this module?

This module aims to introduce students to the concept of ‘experiential’ design. This will include theoretical accounts of experience as well as methods for experience-centered design. Practical work will focus on user interaction that takes place in a physical but computer-controlled environment, for example using sensors, or other external devices to control the user experience and interaction. Students will learn the basics of Arduino prototyping, live video processing, projection mapping and alternative means of interface control.

How will I learn on this module?

You can expect to be taught through lectures, workshops, individual tutorial, critique, and presentations. You will receive feedback in one to one tutorial sessions, and at interim and final presentations.

How will I be supported academically on this module?

You will be supported through in-class help-sessions with the tutor and the technical support staff members, as well as through individual meetings with the technical support staff member.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
Using an Integrated Development Environment (IDE). Increase familiarity and experience with Arduino IDE, know how to search for existing and sample codes and circuits for a variety of purposes and outcomes. Learn how to write basic arduino code KU3
Designing and building electronic circuits and a prototype. Design, build, test and demonstrate a physical circuit including sensors, actuators, wiring and user input(s)/output(s). Design a prototype interface using arduino and sensors KU3

Intellectual / Professional skills & abilities:
Show evidence of experimental and/or innovative thinking in the resolution of an experiential design problem or issue IP1

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PV):
Critically analyse and apply a range of concepts, principles and practice of the subject in an appropriate manner in the context of design briefs, relying on some judgement in the selection and use of IxD tools, techniques and methods PV2

How will I be assessed?

For this module the requirements to pass are that you deliver the following (via In-class presentations and submission at the end of term):
1. An Arduino-based interface with functioning prototype OR a functioning audio-visual experience.
2. A design document explaining the process of creating the above, along with all relevant research as outlined above.

The marking criteria are as follows:
1. You have demonstrated the ability to create experienced-based interactive media.
2. You have successfully developed and refined physical and/or experiential prototypes, employing the tools outlined in either Option 1 or 2 described above.
3. You have demonstrated creativity and skill in the use of mixed-media including sound, video, programming and/or animation.
4. You have applied critical analysis in the evaluation of research evidence or material related to experiential design.

Students will receive feedback in one to one and/or group tutorial sessions, and at interim and final presentations. Formative assessment will be provided through tutorials or formal presentations. Summative assessment will be carried out through presentations and/or submitted design artifacts.


You must have successfully completed the first year module Physical Computing. It is expected that you will therefore have some basic knowledge of Ard



Module abstract

This module aims to introduce you to the concept of ‘experiential’ design where user interaction takes place in a physical but computer-controlled environment, for example using sensors or other external devices to control the user experience and interaction.

Learning outcomes focus on the student’s ability to design and create experimental physical user experiences for abstract or ‘real-world’ applications or uses (e.g. a sensor-based prototype for public interaction, a fine art installation or an informative interactive museum exhibition piece).

You will learn through a series of lectures and seminars, analysis of current examples of experiential design, the presentation of concept proposals, and through workshops aimed at teaching the required skills to produce experiential interactions. The module will continue your work in Arduino prototyping and will introduce you to live video, projection mapping and experiential prototyping.

The module is Technology Enabled and focuses on Technology and hands-on technology applications. Programming skill is a key employability criterion.

Course info

UCAS Code W280

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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