XD5005 - IxD Professional Practice

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What will I learn on this module?

This module gives you first hand professional experience through a work placement opportunity, live project or collaboration.
In the process you will learn will about the design industry and expectations of professional designers. To support this undertaking, you will learn how to put together an effective online portfolio and how to present and promote yourself. You will also reflect on your experience and your current level of expertise in order to formulate an idea of what would like to learn and develop during the final year of the programme.

How will I learn on this module?

You will learn initially through preparatory lectures and workshops that will prepare you for placement, a live project or collaboration. However, the main learning take place through guided first hand personal experience of design practice, which you will experience during your placement. It is important that you gain familiarity with professional practices and industry work methods, as part of your learning process.

How will I be supported academically on this module?

You will be supported by tutor led preparatory lessons and online learning materials to help you prepare your portfolio and design report submission. During your placement, live project or collaboration you will be mentored by industry practitioners and/or your tutors.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
Demonstrate through experience a critical awareness of the design related industries. KU2, KU3

Intellectual / Professional skills & abilities:
Analyse and distinguish your own best work through the creation of a design portfolio that demonstrates awareness of industry standards and practices. IP1
Reflect on the application your design related and transferable academic skills in a placement, live project or collaborative working situation. IP3

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PV):
Operate proactively within group or team to produce successful collaborative, co-operative or co-design projects. PV1
Demonstrate ethical and professional attributes as a responsible designer. PV4

How will I be assessed?

This module will be assessed on the delivery of the following two deliverables:

1. An online design portfolio and CV, or equivalent self-promotion approach. (50%)
2. A reflective design report 1,500 words (50%)

Your work may be formatively assessed during group critiques where feedback will be given verbally and through online forums where feedback will be written.

It should also be noted that the two deliverables might have two separate submission dates and summative assessments to help you manage your deadlines effectively.


Principles of Visual Design
Principles of Interaction Design (IxD)



Module abstract

This module is designed to give you a practical experience of working within a professional context to broaden your knowledge of current industry practices. In the process it is anticipated that this experience will bring you greater personal confidence about your own abilities, knowledge of employer expectations and enhance your CV.

It is expected that a most students will undertake a formal placement within a design or digital agency for a suggested period of 15 working days. However, we may also offer live or collaborative projects as an alternative professional experience. It is likely that these projects will be research related.

You will be expected to build your design portfolio that includes work that you will do during this period of study, and write a reflective report based on your placement or project.

Course info

UCAS Code W280

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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