Skip navigation

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

CLOSE

Please note, from 2018/19 entry the title of this award will be BA (Hons) Interaction Design

BA (Hons) Interactive Media Design will equip you with the skills to design the next digital innovation. Smartphones, games consoles, VR headsets, tablets, laptops and smart watches all use interfaces and applications designed by talented graduates who have studied in this programme.

This course offers you an opportunity to study and develop the necessary professional skills and confidence to work as a sought-after interaction designer, while recognising the need for your individual growth. You will learn highly relevant and contemporary skills in web design, phone and tablets applications, experience design, game design, tangible interfaces and interactive installations.

Our programme has a national and international reputation for producing innovative and highly creative designers who go on to make directional contributions within the international design and business arena. Through project-based briefs with international corporations such as Intel, Microsoft, Ericsson, Oranfe and Unilever, you will develop a network of contacts as well as knowledge, work-based experience and practical skills to step confidently into this dynamic world. 

94% of students said that overall they were satisfied with the quality of this course (National Student Survey, 2016).

Course Information

UCAS Code
W280 BA/IMD

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Northumbria School of Design

Location
Squires Building, Newcastle City Campus

City
Newcastle

Collaborative Projects with Industry

We seek collaborative opportunities for students on all three years of our degree programme, and have an enviable list of recent collaborations with multi-award winning agencies both nationally and locally.

Award Winning Student Projects

Over the years students have won several prestigious prizes and commendations including Best in Show’ awards at D

Book An Open Day / Experience Interaction Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interaction Design. Speak to staff and students from the course and get a tour of the facilities.

From leading roles in industry to internationally renowned research, our teaching team bring a wealth of experience to the course. You will be able to draw from the expertise of lecturers who are actively involved in projects that range from avatars and the digital revolution and smart environments and digital branding. Our academics also take leading roles in groups such as the Arts and Humanities Research Council, the Economic and Social Research Council and have chaired numerous conferences within the industry.

We have extensive industry contacts across creative agencies, interactive design agencies and game design studios, many of whom have been involved in shaping the course. In addition, industry contacts act as clients for the majority of module projects, which enables you to build your network whilst you study.

Northumbria was ranked 4th  in the Guardian University Guide 2017 for Design and Crafts

App

Core modules introduce students to design for interactive technology including smartphone and tablet applications, website and interactive digital content production.

Game

Game development and physical computing modules allow students to explore a wide range of cutting-edge technologies for visual communication, including VR and interactive ‘smart’ objects.

Book An Open Day / Experience Interaction Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interaction Design. Speak to staff and students from the course and get a tour of the facilities.

The studio-based IMD course is research and industry informed and has been developed to be adaptive and responsive to your needs. The variety of teaching approaches, including lectures, seminars, online courses, workshops and learning by demonstration, will challenge your ideas and support your personal development.

In year one you will be introduced to key aspects of IMD through a combination of projects, problems and challenges. As the course progresses you will explore key methods and practices in more depth, work to project briefs and you will be given the opportunity to enrol in an internship in an IMD studio.

The course offers flexible, project-based learning with no exams. It is a paperless course, and all submissions are digital. Assessment is designed to support student-centred learning and progress is supported by verbal and written feedback to make clear your achievements, and identify ways for you to grow as an interactive designer.

Book An Open Day / Experience Interaction Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interaction Design. Speak to staff and students from the course and get a tour of the facilities.

On this studio-based course much of your design and technical work is carried out using state-of-the-art computing, electronics and prototyping infrastructure. You will be exposed to the latest in web design and programming, applications development, game development as well as developments in physical computing.

Many aspects of the course focus on the use of interactive technology including smartphone and tablet applications, website and interactive digital content production. We heavily use the eLearning portal and other online sources to deliver learning resources and all year groups have a dedicated Facebook group.

The course is paperless, and apart from few specific documents, based on the submission of interactive digital content.

Facilities / Studio Spaces

Each year group has its own studio space which includes specialist design software to support the collaborative working practices to test and develop ideas digitally and on paper. Prototyping spaces and experiential design studio are equipped with specialist technology including 3D printers, robotic lighting rigs and Virtual Reality systems.

Book An Open Day / Experience Interaction Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interaction Design. Speak to staff and students from the course and get a tour of the facilities.

This course has research at its foundation and the student at its centre. Each year includes a research-specific module, with an increased level of sophistication and depth as you progress.

All staff are research-active and this is reflected into the design and content of the course. Department research explores the many roles played by the media in a wide range of social contexts.  We have a strong commitment to interdisciplinary work, to the development of relationships with the cultural and creative industries, and to engagement with groups and communities that use and interact with media.

Academics in Interaction Design are focused on meeting the challenges presented by 21st century technology, with work being undertaken in the creative digital economy and in creating innovative products, devices, services and experiences that offer significant improvements to people's quality of life.

Student Profiles

Book An Open Day / Experience Interaction Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interaction Design. Speak to staff and students from the course and get a tour of the facilities.

This innovative and highly regarded course focuses on developing key competencies and skills that are highly sought after by industry.

Our extensive contacts across creative agencies, interactive design agencies and game design studios play an active part in the course.  Some of our recent collaborations are based around highly imaginative visions of the future e.g. our work with Orange or Microsoft. Others are grounded in current design practice e.g. app design concepts with leading digital agency R/GA or have immediate real world needs such as branding and website design for local charity Oswin Project. This experience gives you a flavour of life after graduation and helps to make your CV stand out.

You will complete a professional practice module during Year 2 comprising either a company internship or a research project, ideal for those considering postgraduate study.  You are also encouraged to create a digital portfolio throughout the three years to demonstrate your progress and showcase your knowledge and skills.

Degree Shows

During your studies you may be offered the chance to showcase your work at various exhibitions and events, such as Northumbria's REVEAL Degree Showcase or at the D

Award Winning Student Projects

Over the years students have won several prestigious prizes and commendations including Best in Show’ awards at D

Book An Open Day / Experience Interactive Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interactive Design. Speak to staff and students from the course and get a tour of the facilities.

We have a national and international reputation for producing innovative and highly creative designers with many of our graduates going on to make a significant contribution to the international design and business arena, working at companies such as BBC Digital, Nokia, Philips, Forpeople and AKQA, as well as graduate start-ups including Fuse Box Design, Preamptive, Orangepanda and Plump Digital. At the last three D&AD shows in London most of our students were offered more than three interviews for potential employment.

The academic knowledge, technical skills, industry links and project-based experience gained on this course will open the door to opportunities in a multitude of industries. Graduate career options include web design and new media, interface design, graphic design, games design, digital branding and marketing, information architecture and project management.

Collaborative Projects with Industry

We seek collaborative opportunities for students on all three years of our degree programme, and have an enviable list of recent collaborations with multi-award winning agencies both nationally and locally.

Book An Open Day / Experience Interactive Design BA (Hons)

Visit an Open Day to get an insight into what it's like to study Interactive Design. Speak to staff and students from the course and get a tour of the facilities.

Course in brief

Who would this Course suit?

Are you looking for a course that combines creative flair and innovative ideas with technical skills? This highly regarded course offers excellent career prospects spanning a multitude of digital media and creative industries.

Entry Requirements 2018/19

Standard Entry

A portfolio of creative design work available for consideration at interview

This portfolio containing examples of your work is to help us understand your creative experience and potential ability to undertake a degree in Design. It should evidence your interests in your creative specialism to date. It may include past and current school or college work, personal projects, work in progress and other work that you feel demonstrates your creative potential.

GCSE requirements:
A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:
120-128 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level: 
From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:
Distinction, Distinction, Merit 

Scottish Highers:
BBBC - BBBBC at Higher level, CCC - BCC at Advanced Higher 

Irish Highers:
BBBBB  - ABBBB

IB Diploma:
120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:
Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations:
The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level.

Applicants from the EU:
Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

International applicants:
The University is pleased to welcome international applicants from over 100 countries and considers a wide range of qualifications for entry to its programmes.  For specific information please visit our International Admissions pages here https://www.northumbria.ac.uk/international/international-admissions/ 

International applicants are also required to have one of the following English language qualifications with grades as shown below

  • A British      Council International English Language Testing System (IELTS) score of 6.0      (or above) with a minimum score in each component of Reading, Writing,      Listening and Speaking of 5.5
  • Pearson      Academic score of 54 (or above) with a minimum score in each component of      Reading, Writing, Listening and Speaking of 51

The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admi

Plus one of the following:

  • Additional:

    Applications will be considered on an individual basis and are particularly welcomed from students with non-standard qualifications, or from a variety of backgrounds.

    Interviews and Auditions Interviews and auditions can be a daunting experience, this part of the UCAS application process can be an anxious time. UK students applying for creative courses have to develop either audition pieces, portfolios of work and practice interview techniques. If you really want that place at your university of choice you have to make sure you put in the ground work to secure that vital offer.

    To support you through the process we held a Q&A session on the interviews, audition and portfolio processes. You can view the video online by visiting our ASKNU webpages: https://www.northumbria.ac.uk/asknorthumbria</</</

Fees and Funding 2018/19 Entry

UK/EU Fee in Year 1: TBC

For International course fees please visit Northumbria University Fees for 2018/19

ADDITIONAL COSTS

There are no Additional Costs

 FUNDING INFORMATION

Click here for UK/EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.

Click here for UK/EU undergraduate tuition fee information**.

Click here for International undergraduate tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

How to Apply

Applications via UCAS

Most full-time and sandwich first degrees, extended degrees, DipHE and HND courses require that application is made through the Universities and Colleges Admissions Service (UCAS) Clearing House.

If you are at school or college, staff there will advise you on how to apply. If you are not at school or college, you can apply using the UCAS secure, web-based online application system ucasapply.

Applicants apply via UCAS apply wherever there is access to the internet, and full instructions and an online help facility is available. Application details can be checked and printed at any time, text for personal statements and references can be copied and pasted into applications from a word processing package, and applications can normally be processed by the relevant Clearing House within one working day once submitted. More details on apply can be found on the UCAS website at www.ucas.com.

  • The UCAS institution code for Northumbria University is NORTH N77

If you wish to defer your entry, you should ensure you indicate this in section 3i of the application form. Full details of application deadlines and the application fee can be found on the UCAS website. Please note, however, we are unable to consider applications for deferred entry to our Teacher Training, Nursing, Midwifery and Operating Department Practice programmes.

Application Deadlines

Equal consideration is given to all applications received at UCAS by 6.00pm on 15 January. Details of all UCAS deadlines can be found on the UCAS website www.ucas.com.

UCAS will accept applications up to 30 June, but we can only consider these if there are still vacancies in relevant subjects. You are advised to check with the University before applying for popular courses which may already be full. Candidates applying for any courses after early September must follow the UCAS Late Registration Procedure, and we will provide the appropriate form.

Decision Making Process

When we receive your application it will be forwarded to the Admissions Tutor who will consider your application in accordance with the University’s Admissions Policy.

Most subject areas do not require applicants to attend an interview as part of the selection procedure. However, if the standard procedure is to interview candidates, this is specified in the degree programme entrance requirements. Some courses, such as Health, Social Work and Teacher Training, require specific checks or requirements to be put in place during the normal selection process. These are detailed on the individual course details pages.

Fairness and Transparency

The University is committed to a system of admissions that ensures fairness, transparency and equal opportunities within the legal framework of the UK and best practice. All reasonable effort will be made to ensure that no prospective or existing student is unreasonably treated less favourably on the grounds of age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, gender, marital or parental/carer status, political belief or social or economic class, or any other type of discrimination.

What Happens Next

You will receive one of the following from UCAS or our Admissions Office:

  • Conditional offer which depends on you achieving certain grades from forthcoming examinations, completing relevant checks, or other requirements prior to entry. You may be asked to send us a copy of your certificates/qualifications once these have been received to enable us to confirm your offer. Not all examination results are sent to Universities via UCAS.
  • Unconditional offer if you have already satisfied entry requirements.
  • Reject your application.

Tuition Fee Assessment

Tuition fees are set at different levels for Home/EU and International Students. Before you begin your course the University must establish your tuition fee status. In many cases, the University will be able to make this assessment without requiring any additional information.

Guidance can be found on the UK Council for International Student Affairs (UKCISA) website www.ukcisa.org.uk to help you understand how Higher Education Institutions (HEI’s) make an assessment on your fee status.

Selection Process

Interviews

Applicants who may not have the standard entry qualifications are welcome to apply and may be interviewed. Some courses will interview as part of the selection process. This applies particularly to courses in art and design, teaching and health.

Health Screening

Applicants for Nursing, Midwifery, Physiotherapy, Occupational Therapy, Primary (Early Years) and Social Work will be required to complete a health questionnaire, and you may be required to attend a doctor or nurse assessment at the University Health Centre.

Prior to beginning your programme, all applicants to Nursing, Midwifery, Physiotherapy and Occupational Therapy are advised to start a course of Hepatitis B vaccinations, available from your own GP. In addition, Midwifery applicants must provide evidence before they commence training that they are immune to Hepatitis B or have Hepatitis B non-carried status.

Applicants to these courses who have had contact with MRSA in the previous 6 months may be asked to provide evidence that they are not colonised by submitting negative swabs results prior to commencement of training. Alternatively, you may be screened on commencement of the programme.

All applicants will receive vaccination screening at the University Health Centre on commencement of their programme.

Disclosure of Criminal Background

To help the University reduce the risk of harm or injury to any member of its community caused by the criminal behaviour of other students, it must know about any relevant criminal convictions an applicant has.

Relevant criminal convictions are only those convictions for offences against the person, whether of a violent or sexual nature, and convictions for offences involving unlawfully supplying controlled drugs or substances where the conviction concerns commercial drug dealing or trafficking. Convictions that are spent (as defined by the Rehabilitation of Offenders Act 1974) are not considered to be relevant and you should not reveal them - unless you are applying for one of the courses outlined within the following paragraph.

If you are applying for courses in teaching, health, social work and courses involving work with children or vulnerable adults, you must complete the section of your UCAS application form entitled ‘Criminal Convictions’. You must disclose anycriminal convictions, including spent sentences and cautions (including verbal cautions) and bindover orders. Further information on how to complete this section is available from the UCAS booklet ‘How to Apply’. For these courses, applicants are required to undergo police clearance for entry and will need to complete a Disclosure and Barring Service (DBS) enhanced disclosure form. 

The Disclosure and Barring Service (DBS) helps employers make safer recruitment decisions and prevent unsuitable people from working with vulnerable groups, including children. It replaces the Criminal Records Bureau (CRB) and Independent Safeguarding Authority (ISA). Access to the DBS checking service is only available to registered employers who are entitled by law to ask an individual to reveal their full criminal history, including spent convictions - also known as asking 'an exempted question'. The University is such a 'registered employer' and will send you the appropriate documents to fill in if you are offered a place in the course.

If you are convicted of a relevant criminal offence after you have applied, you must tell UCAS and the University. Do not send details of the offence; simply tell UCAS and the University that you have a relevant criminal conviction. You may then be asked to supply more details.

Anti-fraud Checks

Please note that both UCAS and the University follow anti-fraud procedures to detect and prevent fraudulent applications. If it is found that an applicant supplies a fraudulent application then it will be withdrawn.

Plagiarism

Applicants suspected of providing, or found to have provided, false information will be referred to UCAS if their application was made via UCAS. The same is true for applicants who are suspected of omitting, or found to have omitted, information that they are required to disclose according to UCAS regulations. Applications identified by UCAS’s Similarity Detection software to contain plagiarised material will be considered on an individual basis by Admissions Staff, taking into account the nature, relevance and importance of the plagiarism. The University reserves the right to cancel an application or withdraw any offer made if it is found that an application contains false, plagiarised or misleading information.

Extra

The Extra process enables applicants who have not been offered a place, or have declined all offers received, can use EXTRA to apply for other courses that still have vacancies before Clearing starts. The Extra process normally operates from late February until the end of June and Applicants should use the Course Search facility at UCAS to find which courses have vacancies.

Clearing

If you have not succeeded in gaining a place at your firm or insurance university, UCAS will send you details about Clearing, the procedure which matches course vacancies with students who do not have a university place. Information about degree vacancies at Northumbria is published in the national press; and you can also find information on our dedicated Clearing web pages during this period. We operate a Helpline - 0191 40 60 901 - throughout the Clearing period for enquiries about course vacancies.

Adjustment
If an applicant has both met and exceeded the conditions of their firmly accepted offer, they will have up to five calendar days from the time their place was confirmed (or A level results day, whichever is the later) to research places more appropriate to their performance. Applicants will have to nominate themselves for this system, and their eligibility will be confirmed by the institution they apply to adjust to.

Going to University from Care
Northumbria University is proud of its work in widening participation of young people and adults to university. We have recently been successful in being awarded the Frank Buttle Trust Quality Mark for Care Leavers in Higher Education. This mark was created to recognise institutions who go that extra mile to support students who have been in public care. To find out more, visit our Going to University from Care web page.

Disabled Students

Northumbria welcomes enquiries and applications from disabled students whether disability is due to mobility or sensory impairment, specific learning difficulties, mental health issues or a medical condition. Applications from disabled students are processed in the usual way, but applicants should declare their disability at the application stage so that the University can contact them to assess how to meet any support needs they may have. Disabled applicants may be invited to visit the University so that this can be done in person.

To find out more contact:
Disability Support Team
Tel +44 (0)191 227 3849 or
Minicom +44 (0)191 222 1051

International Students

The University has a thriving overseas community and applications from International students are welcome. Advice on the suitability of overseas qualifications is available from:

International Office
Northumbria University
Newcastle upon Tyne
NE1 8ST
UK
Email: international@northumbria.ac.uk
Tel +44 (0)191 227 4274
Fax +44 (0)191 261 1264

(However, if you have already applied to Northumbria and have a query, please contact internationaladmissions@northumbria.ac.uk or telephone 00 44 191 243 7906)

Provision of Information

The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.

Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

XD4001 -

Introduction to Web Publishing (Core, 20 Credits)

You will learn how to design and develop basic websites. You will be introduced to the methods and principles of web design through following a structured information architecture process. You will then learn how to author a basic website by hand coding pages in HTML and CSS. Furthermore, you may also learn about other relevant design fields such as branding, digital marketing and information design through the creation of content for your website.

More information

XD4002 -

IxD Methods & Practices (Core, 20 Credits)

You will learn what design research is and the methods used to investigate people and their use of technology. In the process you will learn how to conduct your own research by being exposed to a number of research methods, such as information architecture, personae, wireframing, and prototyping.
This module aims to help you discover, understand and learn about the basics of Interaction Design and in particular what methods and practices are currently used by professionals to design Interactive Systems, Products, Services or Experiences.

More information

XD4003 -

Physical Computing (Core, 20 Credits)

We need to design computing and interactive systems that go beyond the conventional PC or tablet. The world into which we live is physical and we are continuously moving around, handling objects and transforming it. These issues amongst many are at the origin of this module on Physical computing. It encourage you to design, programme, construct and demonstrate interactive prototypes. To do so, you will use sensors, actuators and control boards that you will assemble into a circuit of your design and you will then programme to deliver a function of your choice. You will use various sensors such as Light-Dependent Resistors, Pressure Gauges, Ultrasonic Sensors, Pressure Pad. As for actuators you will rely on servo-motors, speakers, buzzers and LED. For the control board you will use ARDUINO boards that you will connect to a PC. You will rely on the ARDUINO IDE to programming and debugging. You will learn to become familiar with translating designs into circuits and programmes; and translating interaction concepts into prototypes.

More information

XD4004 -

Principles of Interaction Design (IxD) (Core, 20 Credits)

You will learn what is Interaction Design and the principles that are at its foundations. It is a design discipline that is evolving at an extraordinarily fast pace. You will learn what are the key points of the design process and how, in similar fashion to other design process, IxD is iterative and cyclical.
You will be introduced to the current trends and principles in IxD and some in-depth presentations will be given to you as well, on topics that are related to current research of the lecturer and the programme.
The whole module is setup to introduce you to the practices, skills and knowledge necessary to design interactions.
We need to design interactive systems products and services that include phone applications, games, Web sites and front panels for microwave ovens. The world into which we live is more and more experienced via interactions. These issues amongst many are at the origin of this module, which encourages you to understand, specify, design, prototype, test and demonstrate interactive prototypes. To do so, you will use a collection of tools and techniques that will be introduced in the module, notably interaction storyboard, rapid prototyping, flowchart, and interaction mock-ups. You will learn to become familiar with translating interaction designs into prototypes and demonstrations.

More information

XD4005 -

Principle of Visual Design (Core, 20 Credits)

You will learn and apply the principles of visual design relevant for Interaction Design students. These include principles of typography, semiotics, design styles and movements, grid systems, photo composition and manipulation, communication theory, colour theory and information design. You will be given the opportunity to design a printed and a digital version of a publication.

More information

XD4006 -

TransMedia (Core, 20 Credits)

The module encourages you to employ experimental and imaginative approaches to concept, process and final realisation of their projects – skills essential to the creation of digital artworks and to the creative industries in general. It also provides you with a greater awareness of the creative context in which to locate their work. You will produce a transmedia narrative working across multiple platforms and formats, including but not limited to video, sound, music, animation, and photography.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

XD5001 -

Advanced Web Publishing (Core, 20 Credits)

You will learn advanced digital publishing design philosophies and practices, and develop an awareness and understanding of related social media and digital marketing strategies. It will provide you with a practical understanding of how to edit, design and customise content management systems and give you first hand practical experience of website management, publishing and digital marketing.

More information

XD5002 -

Application Design (Core, 20 Credits)

You will be introduced to the principles, methods and tools required to design mobile applications and digital services across different platforms. You will broaden your understanding of user experience and usage outcomes by applying relevant theories and standards to interaction design across different platforms. You will develop a good understanding of the relationship between the produced digital artefact and the service it offers to users. You will learn how to create personas, user journeys, scenarios, interaction design paradigms and models, test prototypes, and create professional and finalised digital prototypes of your concept.

The module will introduce you to the different forms of activity within an interaction design process. These are:

Discover
• Explore usage contexts and identify new product/service opportunities
• Identify research insights
• Identify potential stakeholders
• Conduct contextual research
• Map out product/system eco-system

Define
• Define design brief and key users and related stakeholders
• Define user needs
• Analyse existing user activities
• Create user personas and usage scenarios
• Create customer journey maps
• Refine user experience goals and stakeholder objectives

Develop
• Create, evaluate and develop design concepts
• Visual design, branding and interface design guidelines research
• Create wireframe designs
• Develop screen flow, navigation and physical interaction
• Develop information architectures and conceptual models
• Create low-fidelity prototypes
• Conduct usability testing on low-fidelity prototypes

Deliver
• Create high-fidelity detailed design
• Conduct user experience testing
• Create final prototype and related design documentation

More information

XD5003 -

Experiental Design (Core, 20 Credits)

This module aims to introduce students to the concept of ‘experiential’ design. This will include theoretical accounts of experience as well as methods for experience-centered design. Practical work will focus on user interaction that takes place in a physical but computer-controlled environment, for example using sensors, or other external devices to control the user experience and interaction. Students will learn the basics of Arduino prototyping, live video processing, projection mapping and alternative means of interface control.

More information

XD5004 -

Games Design (Core, 20 Credits)

Game design is a challenging endeavour that requires both rigour and flair. In this module you are required to design a new and original game. You are also required to develop some prototype. The prototype can be either a computer based demonstration (e.g. a game level), or a board game.
The principles behind designing specifically for games and the concept of ‘playability’ will be covered. How to use industry standard authoring software such as Adobe Flash to an intermediate level is also part of this module. Furthermore, a variety of presentations will be given to cover topics such as game theory, game rules, design document, video game analysis, game prototyping.

More information

XD5005 -

IxD Professional Practice (Core, 20 Credits)

This module gives you first hand professional experience through a work placement opportunity, live project or collaboration.
In the process you will learn will about the design industry and expectations of professional designers. To support this undertaking, you will learn how to put together an effective online portfolio and how to present and promote yourself. You will also reflect on your experience and your current level of expertise in order to formulate an idea of what would like to learn and develop during the final year of the programme.

More information

XD5006 -

IxD Trends & Futures (Core, 20 Credits)

You will learn about current and future trends in design and technology, and some of the design research methods and methodologies we can use to investigate them. You will learn how to create research questions and how to plan and investigate them. You will also learn how to write and visualise a design report and create a design artefact to help summarise or hypothesise about your findings.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5005 -

Design Work Placement Year (Optional, 120 Credits)

The Work Placement Year module is a 120 credit year-long module available on degree courses which include a work placement year, taken as an additional year of study at level 5 and before level 6 (the length of the placement(s) will be determined by your programme but it can be no less than 30 weeks. You will undertake a guided work placement at a host organisation. This is a Pass/Fail module and so does not contribute to classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format – “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the work placement agreement signed by the placement provider, the student, and the University.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

More information

AD5006 -

Design Study Abroad Year (Optional, 120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

More information

XD6001 -

Collaboration & Professional Associations 01 (Core, 20 Credits)

You will participate in a live project or set brief and learn how to deliver a solution to professional standards. In the process you will gain greater experience of collaborative working either through playing a key role in a team, working co-operatively with others or through co-designing a solution with end users.

More information

XD6002 -

Collaboration & Professional Associations 02 (Core, 20 Credits)

You will participate in a live project or set brief and learn how to deliver a solution to professional standards. In the process you will gain greater experience of collaborative working either through playing a key role in a team, working co-operatively with others or through co-designing a solution with end users.

More information

XD6003 -

IxD Final Project (Core, 40 Credits)

This module aims to prepare students for creating self-initiated briefs, to turn these into functional prototypes and to document its development and outcome in a professional manner.

More information

XD6004 -

Personal Project Realisation (Core, 20 Credits)

This module aims to prepare students for creating self-initiated briefs, to turn these into prototypes and to document them in a professional manner.

More information

XD6005 -

Personal Project Research (Research and Thesis Document) (Core, 20 Credits)

This module aims to prepare you for creating self-initiated briefs, to turn these into functional prototypes and to document them in a professional manner.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Applicants Contact Details:

ar.admissions@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy

Order your prospectus

If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

Get a downloadable PDF of this course and updates from Northumbria School of Design

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

+
+

Virtual Tour

Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.

Back to top