SM9728 - Strategic Frameworks for International Business

The module will be delivered through weekly teaching and learning activities comprising one lecture (1 hour) and one seminar (2 hours), every week throughout the semester. The lectures will focus on introducing the theoretical knowledge whereas the seminars will give students opportunity to apply the theoretical knowledge and develop managerial insights into international business practice through individual and group activities. The students will be provided with feedback by the tutor on their work with guidance on how they can perform well in the module assessment.

Students will be supported by a team of dedicated subject experts including the Module Tutor and members of the teaching team through lectures, seminars, formative, and summative assessments. Lectures and seminars will be delivered in accordance with the students’ timetable. Students will be provided access to the Blackboard site (elp) where the relevant learning materials including, the teaching and learning plan, lectures slides, seminar briefs, assessment briefs and the reading list will be available. In addition to the weekly lecture and seminar, students will be able to contact and arrange a one-to-one appointment with members of the teaching team if required.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
1 To develop in-depth knowledge of the core concepts, theoretical frameworks, and issues in international business strategy (MLO1)

2. To understand the dynamics of global strategy to market selection and entry (MLO2)

3. Enhance students understanding of how managers make decisions, develop, and maintain competitive advantage across different countries (MLO3)

Intellectual / Professional skills & abilities:
4. Enhance students’ skills in analysing, communicating, and reporting effectively through verbal and written format (MLO4)

The students learning will be assessed via Formative and Summative assessment

Formative Assessment:
The Lectures and seminar sessions will be interactive with students being encouraged to ask questions and be able to get feedback. In the seminar sessions especially, students will be required to participate in group tasks, e.g., discussion, presentations, and debate. This will also allow the students to develop their skills and knowledge via collaboration and peer learning. Feedback to enhance the students learning will be provided by the seminar tutor.

Summative Assessment
The students will be required to submit a 100% weighted final assignment to be presented as an individual piece of work. The assignment will be designed to test to engage in research and critical evaluation of case-based scenarios with links to relevant international business strategy frameworks. The assignment will reflect the theoretical frameworks discussed in the module learning sessions. Feedback on the written assignment will be provided within the university timelines.

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Competent firm strategists are expected (to) develop a high sense of direction and an understanding of what their firms must do in order to be successful when engaging in cross-border operations. In this module, students will develop in-depth knowledge of the core concepts, theoretical frameworks, and issues in international business strategy. Students will be supported to learn about the dynamics of global strategy in terms of market selection and entry modes. Through the module’s learning tasks, students will enhance their understanding of how managers make decisions, develop, and maintain competitive advantage across different countries.