SP0747 - Strategic Management for Sport

What will I learn on this module?

You will learn about the key elements of strategic management and planning within a sporting context. You will be introduced to how the external environment can impact upon strategic planning and an organisation’s effectiveness. You will be shown how, having a greater understanding of organisational theory and organisational behaviour, will help you in the future, by providing you with a greater insight into organisational change and how to manage it effectively. Topics that will be covered in this module include: organisational theory & behaviour; organisational design; inter-cultural management; change management, evaluating strategic effectiveness and efficiency.

How will I learn on this module?

You will learn through lectures, workshops, and independent learning. The lectures will cover theories and concepts that will enable you to tackle a series of guided exercises. You will work on these during seminar and workshop sessions to apply theory to practice and to gain a greater understanding of how to become an effective sport manager. You will undertake practice in developing your management, communication and presentation skills, whilst receiving tutor feedback on your progress.

How will I be supported academically on this module?

Support will include feedback from tutors during lectures, small-group seminars and tutorials. In addition tutors will respond to questions via the module’s discussion board at the University’s eLearning Portal (eLP) so that the whole group can benefit. Module tutors will use online resources and the eLP to provide support materials. Prior to summative assessments module staff will deliver an assessment briefing session. After assessment one, feed-forward will be provided by staff to assist with assessment two.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Critically identify and understand organisational theory and behaviour in relation to sport organisations.
Intellectual / Professional skills & abilities:
2. Comment critically and constructively on the management of sport, focussing on different organisational structures and organisational cultures.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
3. Identify and analyse the primary influences on the management of sport and organisational change.

How will I be assessed?

Formative assessment: Formal lectures will introduce you to key concepts, which will then be applied within seminars and workshop settings. You will work in groups and practice your management, communication and presentation skills to complete specific tasks using real life scenarios. Feedback will be given both on the content and presentation performance. This will assist students in preparing for the assessment.
Summative assessment 1: Report (3,000 words). Using a relevant sport organisation, as your case study, you will critically examine how the external environment can impact upon the strategic planning process of the organisation. This will include undertaking external and internal analyses of the organisation and reviewing if they are effective in achieving their strategic objectives. (100%). (MLOs 1, 2, 3) Electronic feedback will be given on the script and also verbally in class.





Module abstract

“Strategic Management in Sport” aims to provide you with a critical understanding of strategic management and planning within a sporting context. The module introduces you to the core concepts of organisational theory & behaviour; organisational design; inter-cultural management; change management, evaluating strategic effectiveness and efficiency. Working with “world renowned” teachers in the field of sport management, you will experience interactive and “fun” teaching styles that help aid your learning and understanding. You will be taught all about the key skills, roles and competences that are needed in today’s sport industry, such insights will then help give you that “cutting edge” when you apply for that dream sport job. The content of the module will be research informed and applied and the assessment will reflect this focussing on key functions within sport management and the various career opportunities that are involved within the subject discipline.

Course info

Credits 20

Level of Study Postgraduate

Mode of Study 1 year full-time
1 other options available

Department Sport, Exercise and Rehabilitation

Location City Campus, Northumbria University

City Newcastle

Fee Information

Module Information

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints